These days artificial intelligence is not just in sci-fi movies anymore. Now, there are a lot of potent AI tools available that can help small-to-medium businesses have a better chance to go toe-to-toe with industry giants.
Specifically, it can help you take your digital campaign from zero to hero and get better results than what you have right now.
It may be the reason that brought you here.
If you are looking for ways to incorporate AI tools more effectively in your digital campaigns, this is for you. In this article, we are sharing 6 ways you can leverage this smart tool to your advantage and we also added a couple of them worth checking out.
Why Use AI Tools in Your Digital Campaign?
The digital landscape is highly competitive. Staying on top of this ever-evolving beast is already an effort — more so when you want to stay ahead of your competition.
Thanks to advanced AI tools for digital marketing, it is not as time-consuming or challenging as it was before. You can even say that it has become significantly easier and almost intuitive.
Aside from providing you and your marketing team with ease, there are a couple more reasons why you need to seriously consider investing in AI tools for your digital campaign.
AI tools are like well-rounded sidekicks. You can have them handle the repetitive and time-consuming tasks, like scheduling posts, so you can focus on the bigger picture and make strategic decisions for your campaign.
AI tools are capable of analyzing large amounts of data and providing you with helpful insights and patterns.
They can convert the numbers you get from metrics and turn them into insightful reports that help you identify the actions you need to take.
Because it can spot patterns, it can also help you stay on top of upcoming trends.
You get the upper hand by just incorporating AI tools in your digital campaign already. Being an early adopter enables you to establish and refine your process versus your competition which are starting from square one.
21 Popular AI Tools Worth Checking Out
With that said, you may already be searching on the Internet for the best AI tools available. So, to save you the trouble and your time, we put together this list.
Content Creation and Optimization
- Jasper AI — Generates copies, such as headlines, scripts, and blogs, to name a few.
- Lexica Art — Creates AI-generated images and graphics based on your prompts.
- Surfer SEO — Analyzes content to help optimize it for SEO and topic relevance.
- Content at Scale — Generates content for blog posts.
- Originality AI — Checks all types of text content to be plagiarism-free and original.
- Writer.com — Assists writers for different types of content formats.
- Grammarly — Corrects grammatical errors and improves your content to be more readable.
- Hemingway app — Improves readability and clarity of your content.
- Headlime — Generate catchy and compelling short-form content to be used as headlines.
- Undetectable AI — Analyzes content to figure out if it is AI-generated and rewrites it to sound more human.
Social Media and Community Management
- Chatfuel — Creates and manages AI-powered chatbots for all your social media channels.
- Userbot.ai — Automates tasks like scheduling posts and engaging with followers to make it easier for you to manage all social media channels.
- Brand24 — Monitors the mentions on social media surrounding your brand to give you an idea of people’s sentiment towards it.
- Influencity — Helps you search and connect with relevant influencers for your digital campaign.
Data and Analytics
- FullStory — Collects user behaviors and insights from your website and apps.
- Zapier — Automates marketing tasks between the software tools you use and enables you to build customized workflows.
- Algolia — Uses AI to help you create bespoke search filters APIs to help your customers search and get recommendations.
- Browse AI — Enables you to train bots to conduct searches to extract helpful data about your competitors.
Sales and Marketing Automation
- Reply.io’s AI Sales Email Assistant — Helps you build automated email campaigns and generate email responses from outreach to follow-ups for lead generation and sales.
- Albert.ai — Uses AI to optimize your ad campaigns and improve targeting.
Image and Design
- PhotoRoom — Saves a lot of editing time by cleanly removing the background of any photo.
6 Ways You Can Use AI Tools for Your Digital Campaign
But, before you choose which ones you will be getting, let us first explore how you can maximize AI tools to your advantage.
Here, we have 6 ways to use smart tools to supercharge your digital campaign. Of course, it is important to mention these are not the only ways you can leverage AI for your marketing efforts. These are the things you want to prioritize to get the best results.
1. Chatbots for Enhanced User Engagement
Think of chatbots as a 24/7 helper for your customers — and even for you.
Chatbots provide instant assistance for your customers’ usual queries and valuable insights. As one of the first touch-points people interact with, they present an opportunity to create a personalized experience, from addressing people kindly to giving recommendations that align with their needs and interests.
Investing in this AI tool ensures you and your customers have a smooth interaction. More importantly, every conversation people have with it is a goldmine of information. These insights enable you to improve your digital campaign to better align with your target market’s preferences.
2. Dynamic Targeted Ad Optimization
In the digital landscape, people are diverse, and their attention is short and fleeting.
Instead of creating generic in-your-face ads, it is better to make them personalized. This means it should relate to them and speak their language (both literally and figuratively) — like a deeply resonating whisper that encourages them to take action.
This is where AI tools come into play, specifically dynamic targeted ad optimization (DTO). This uses artificial intelligence to personalize your ads in real time to ensure you deliver the most relevant message to each targeted audience.
Aside from this, here are a couple more ways this helps your digital campaign:
- Gathers data about users from multiple sources, such as your website, search and social media behavior, and purchasing history.
- Create detailed user profiles for better customer segmentation.
- Continuously monitor your ads’ performance to do things like: identify which ones are more effective, drop underperforming ads, experiment with new variations, and adapt to changes in real time.
3. Personalized Content Creation
Content is one of the key elements for all of your marketing efforts.
Producing a lot of high-quality and personalized content is ideal. However, if you have a small team, this may be challenging. While you can opt to hire more creatives in-house or outsource, another alternative is to turn to AI tools.
Think of it this way, it is like you have a team of content creatives in one smart tool.
- It can analyze large amounts of data (like demographics, online behavior and interactions, interests, and preferences) to understand your audience.
- Based on the data you provided, AI tools designed for content creation can generate articles, product descriptions, social media posts, images, and videos, to name a few.
4. Image Recognition Technology
Another way you can leverage AI tools in your marketing efforts is with image recognition technology. It breaks the visual language barrier to provide you with another avenue that will help you understand what resonates with your audience.
Think of it as getting super sight but for marketing. Here are a couple of ways to use this:
- Conduct image analysis to understand your competitor’s image and videos and pinpoint why it resonate so well with your target audience.
- Have another avenue to extract valuable data from sources like images and videos to get insights such as product categories, brand logos, demographics of people in the image, and even sentiment expressed through facial expressions.
- Conduct automated tasks, like ad targeting and personalization, based on the user’s previous interactions, like the apps used and the images and videos that interacted with and liked.
5. Predictive Analytics and Insights
A lot of people around the world use voice-activated devices. For marketers and businesses, like you, this is one of the venues that provide a wealth of information about your target audience. You use AI tools to make sense of this data and make predictions — kind of like a crystal ball.
It works by analyzing large amounts of information (for example, voice search data) and extracting insights like people’s behavioral patterns, intents, and preferences. From there, it creates predictions. More specifically, it spots upcoming trends and condenses them into actionable tactics and strategies for you to apply.
6. Automated Social Media Management
Last, but not least, AI tools can be used to automate your social media management. It frees you up from some of your more time-consuming and repetitive tasks.
Here is how you can use it:
- It helps you schedule your future posts on multiple platforms so that you remain consistent.
- If you are in the process of planning your content for the following month, it can help you brainstorm relevant topics that pique the interest of your audience.
- It can also keep an eye on mentions, questions, and messages from your community. This ensures you do not miss any opportunity to engage with them.
- It also provides you with insights into how your posts are performing, like which ones resonate more with your audience and what aspects you need to improve in your next digital campaign.
- You can also use it to keep an eye on your competition, like their activity and strategies. This provides you with an opportunity to apply them and refine your marketing efforts.
Conclusion
There is no denying that AI tools are a worthy investment. It leaves out the guesswork and helps you make laser-focused moves that will level up your future digital campaigns.
But, that does not mean you should jump the gun. To make the most of your investment, you need to figure out how you can maximize it. More importantly, you also need to solidify what you can do and what AI tools can augment your current capabilities.
While they are powerful tools, they still have limitations. So, move forward with the idea of supplementing rather than replacing.