How to take full advantage of Instagram’s most popular types of videos
On a platform like Instagram, being able to reach your audience without bothering them is key. After all, most people
Category: Marketing
How to create a successful social media outreach campaign
Imagine this: you receive a collaboration request from a random, fishly-looking brand profile. It’s generic, talks only about the product,
Threads versus X (Twitter): Which is better for marketing
This year, much of the social media buzz is around Twitter’s transformation to X, and Meta’s launch of Threads in
7 mistakes to avoid while writing an email template for campaigns
Need a simple way to streamline email marketing content production? Tired of having your marketing team start from scratch every
Social commerce in 2023: Turning followers into customers
Social media and e-commerce, once like distant cousins at a family reunion, have now joined forces to create the ultimate
Capturing potential audience through micro-influencer marketing
The norms of marketing in the modern world have changed dramatically. Today, businesses use different forms of marketing to attract
7 CTA mistakes killing your conversion rate and what to do instead
canCalls-to-action are a vital part of your pages. Yet, they’re often forgotten about or they’re merely an afterthought to a
5 ways AI is reshaping social media marketing in the digital age
Rapid acceleration and mass market availability have transformed AI technology from a hypothetical into the defining tech trend of the
AI-Powered Analytics: The new level of social media management strategies
Social media is about more than just talking to friends and family. It’s also a big tool for businesses to
Ethical social media marketing: Promoting transparency and responsibility online
If you’ve ever scrolled through your favorite social media platforms, you’ve undoubtedly encountered ads that seamlessly blend into your feed.