Are you looking for the best TikTok posting times?
TikTok is currently one of the most popular social media apps in the world.
What started as a sensation among younger audiences has quickly evolved to become an engaging environment for brands, celebrities, and users of all ages. The platform now has more than 800 million active users worldwide, and this number continues to expand.
Of course, if you want to make the right impression on a channel as fast-moving as TikTok, you need a plan. Knowing your ideal TikTok posting times means you can capture your intended followers or customers’ attention when they’re most likely to be online.
Today, we’re going to be discussing how you can track down the ultimate times for posting on TikTok, and what else you can do to boost engagement.
Why Use TikTok For Social Media Marketing?
TikTok is among the most popular social apps in the world right now. For marketers, it represents an incredible opportunity to connect with your followers on a deeper level. TikTok’s focus on authentic, fast-paced, and friendly video makes it perfect for showing your company’s personal side.
While people of all ages are finding their way onto TikTok lately, it’s also worth noting that this channel is also the best way to connect with people from Generation Z. If you have a younger audience to appeal to, you’ll find countless potential videos interacting with challenges and hashtags. Around 62% of TikTok users in America are aged between 10 and 29.
Through TikTok, companies can connect with their customers and followers using unique, visual content. With more than 155 countries now offering access to the TikTok app, there’s no shortage of ways to reach your potential fans.
Best TikTok Posting Times
Finding the best TikTok posting times is an important part of successfully using the app. Anyone on TikTok can become a viral sensation, and the top trending videos are changing all the time. When determining which videos users see, TikTok considers recency – particularly on the For You page, where users spend 75% of their time.
If you want to be at the top of the “For You” page when your customers or followers are looking for content, you need to understand when they’re most likely to be available. Unfortunately, determining the best times to post can be tricky, because it often depends on your target audience, and the type of content you’re going to be sharing.
Global Best Times To Post
Planning the best time to post your TikTok content will require a careful consideration of your target audience and an evaluation of various crucial metrics. However, you can give yourself a good starting point for your evaluation using industry reports.
For instance, Influencer Marketing Hub studied over 10,000 posts on TikTok to determine when content is most likely to get the highest engagement. The best times to post on each day of the week below apply to a global audience, and are written in EST:
· Monday: 10pm, 10am, and 6pm
· Tuesday: 9am, 4am, and 2am
· Wednesday: 7 and 8am, and 11am
· Thursday: 7pm, 9am, and 12pm
· Friday: 3pm, 1pm, and 5am
· Saturday: 8pm, 7pm, and 11am
· Sunday: 4pm, 8am, and 7am
The highest engagement levels happened on Thursdays at 12pm and Fridays at 5am. Of course, this is only a starting point for most companies. To figure out exactly when you should be posting on TikTok, you need to understand your target audience.
Calculating The Best TikTok Posting Times
TikTok has a huge global network of users, all with different schedules and lifestyles to consider. The right posting time for your audience will depend on a number of things, including their time zone, and how often they’re likely to be online using social media.
If you want to calculate the best TikTok posting times for your specific company, you’ll need a TikTok Business Account.
The Business Account (available for free), gives you access to crucial analytical information about your audience. To switch to a Business Account, click on your TikTok profile settings by hitting the three dots at the top of the app. Tap “Manage my Account” then choose “Switch to Pro account.”
Once you have your Pro account, you can head into the “Settings and Privacy” part of the Settings menu to see the “Analytics” tab.
The Analytics section in TikTok gives users an excellent view of all their followers, profile views, trending content, and more. Tapping on “Followers” will give you insights into where your customers come from. If you know most of your followers are in the US, you can choose your posting times accordingly. If you have followers in different parts of the world, you may need to post at multiple different times to get the best results.
Why These Popular Posting Times Matter
An insight into some of the global best posting times for TikTok is a great place to begin with your social media strategy. However, it’s important to remember your audience might be online at different times. Knowing where your audience is located means you can adjust your posting schedules according to the right time zones.
You should also consider doing some extra research to determine when your followers are most likely to be engaged. Tapping on the Followers tab will give you an overview of how often your followers are engaging with your content on different days. You might discover you get more attention on a Monday than on a Friday, for instance. When it comes to choosing specific times of day, consider what kind of audience you’re trying to reach.
If you’re posting to school-aged students, you probably shouldn’t be updating your content in the middle of the school day. Ideally, to get the best results, you’ll need to continue testing different times to see which get the best responses from your audience.
Top Tips For Higher TikTok Engagement
Choosing the best TikTok posting times is only the first step in ensuring amazing TikTok engagement. Aside from simply posting at the right times, you’ll also need to find ways to strengthen your connections with customers through the right content. Here are some great ways to ramp up your presence on TikTok.
Collaborate With Influencers
Among the easiest and most effective ways to enhance your presence on TikTok, partnering with influencers ensures you can make the right impact on your target customer. The younger audiences that tend to be so active on TikTok are more likely to trust your company if it’s aligned with people they already know and respect.
The key to successful TikTok influencer marketing is working with the right people. Conduct a TikTok user search to find specific innovators within your niche who already have the attention of your target audience. You can use online tools to simply type a name into the search engine and find out how many followers each Influencer has, or you can sort through Influencers based on their niche, follower count, or location.
Influencers will help you to build a trustworthy image on TikTok, while giving you guidance and insight on how to leverage the platform as effectively as possible.
Determine And Stick To Your Niche
On many social media platforms, consistency is key. People expect to see the same kind of ads and posts from brands every time they interact on Facebook. Users on Instagram leverage specific themes and filters to get a consistent aesthetic. Similarly, followers on TikTok expect you to focus on a specific niche.
Before you start creating content, think about how you can personalize it to the specific customer you want to reach. Build user profiles for insights into the demographics of your target audience, from their age to their common interests. From there, you can decide what kind of content you should be sharing. Remember, any videos shared on TikTok should be relevant to your company.
Use Trending Hashtags
Once you know your niche and you’re ready to start building your content strategy on TikTok, one of the most important things you can do is learn how to use hashtags to your advantage. Hashtags are an essential element of all social media interactions. Without them, it’s much harder for your audience to find your content.
On TikTok, you can use all kinds of hashtags to connect with the right audience, just like you would with Instagram IGTV, Twitter, and Facebook. Do a little research to identify the hashtags being shared most by the influencers in your field, your competition, and your target audience.
If you’re not sure where to begin, you can also take a look at the Instagram Explore and For You pages for insights into the kind of tags other people in your industry are using right now. Search for a central hashtag like “Fashion” and see which accompanying terms people use.
Participate In Challenges
Challenges are one of the main features responsible for TikTok’s popularity explosion in recent years. Challenges are essentially specific activities chosen by influencers, social media personalities, or just everyday TikTok users. More often than not, these challenges tend to revolve around a specific song or dance.
Challenges are a fun way to improve your chances of reaching a wide audience, particularly because people can search for content by clicking on a piece of music, so your content has another way to be discovered. Participating in challenges also helps you to connect with customers on a more human level.
Duet Popular Accounts
If you have an opportunity to work with influencers and popular TikTok personalities, why not take full advantage? Duets are one of the most popular features on TikTok. They allow you to create a video side-by-side with another content creator. You can use this feature as part of your influencer marketing strategy, or as a way of tying yourself to another trending TikTok user.
The important thing to remember here is you’ll need to make sure the duet makes sense according to your target audience. Dueting with popular accounts just because the content is gaining a lot of attention right now won’t help your business grow if your followers can’t see the connection.
Boosting Engagement On TikTok
TikTok is definitely one of the most valuable platforms for social media marketing these days. However, like any social platform, you need to know how to use the solution properly to get the best results. TikTok has a wide range of features to explore, and a huge audience for those who know how to use it. Make the most of your TikTok strategy by tracking down the best posting times for your audience and learning how to make your content more appealing.
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