What happened on Social Media this week 👇
- Expanded test of reels ads to more regions.
It began last month in Australia, Brazil, Germany, India and is now expanded to Canada, France, UK and US.
- Reversed reach penalty for feed posts re-shared to stories amid accusations of censorship.
The app had favored original content in its “stories” feature over existing, re-shared posts, but will now give them equal treatment.
- Added new elements to its branded content tools, including multi-brand listings in posts.
- Continues to work on emoji-style reactions on tweets.
- Announced initial test of ads in fleets, flags expansion of full-screen format ads.
- Is testing new labels for misinformation with three tiers of alerts.
- Launched paid weather news service called Tomorrow as it moves into subscription content.
- Continues work on its new spaces tab and adds editing options for scheduled spaces.
- Launched ‘Twitter Blue” — a paid subscription offering for add-on tweet features.
Starting today, we will be rolling out our first iteration of Twitter Blue in Australia and Canada.
Twitter Blue subscription features
- Bookmark Folders
- Undo Tweet
- Reader Mode for threads
Subscribers will also get access to perks, such as customizable app icons for their device’s home screen and fun colour themes for their Twitter app, and will have access to dedicated subscription customer support.
As a Twitter Blue subscriber, you will get these features and perks for the monthly price of $3.49 CAD or $4.49 AUD.
- Announced a new climate change topic for users to follow and to help keep them informed of the latest updates.
- Lets you embed Facebook videos at a chosen time in the playback.
- Announced new features and support initiatives for pride month.
- Launched new multi-participant AR effects option for ar developers.
- Opened up messenger API for Instagram providing new customer service potential.
- Added new messaging element into its login with Facebook process.
- Shared new insight into the most in-demand marketing roles and skills.
- Is testing new ‘dark mode’ in its desktop app.
TikTok
- Announced new initiatives for pride month, including creative tools for clips.
- Added new accessibility overview to provide additional support for users.
Photosensitive epilepsy toggle & warning
Text-to-speech
Animated thumbnails
Auto captions
Clubhouse
- Announced new hires and first funding recipients.
- Softens approach to privacy policy update amid rising pressure from Indian regulators.
- Updated WhatsApp business API to facilitate improved customer connection.
YouTube
- Underlined its value for musicians as TikTok continues rising.
That’s all folks!
Please leave kind comments on anything I might have missed.