What happened on Social Media this week 👇
- Released the summer edition of its insider magazine to coincide with ‘creator week’.
- Announced affiliate program.
- Provided an overview of how its algorithm works.
“Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of your time, and we believe that using technology to personalize your experience is the best way to do that.”
- Insights from Instagram chief Adam Mosseri
- Tests for ‘Super follow’ to begin soon. 10K followers is the minimum requirement.
- Will add a new ‘ subscribe’ button to the Newsletter Creator Profiles.
- Announced official timeline for Trump ban and changes to rules around political speech.
- Published a new report on the future opportunities of AR and VR.
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- Announced a delay on taking a cut on paid events and fan subscriptions till 2023.
- Facebook smartwatch will soon be a reality.
It will have a detachable display with cameras for capturing video without your phone.
- Messenger adds new integration to promote the latest ‘Fast and the Furious’ film.
- Launched sponsored chat themes, payment QR codes and quick replies for messenger.
Theme
Quick Reply Bar in Messenger
QR Codes and Payment Links in Messenger
- Partnered with technology and healthcare providers to improve key health messaging.
“Social media is a powerful, constantly evolving tool that is shaping opinions and behaviours across the globe,” said Heidi Larson, PhD, head of the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine. “The Alliance will help us build a deeper understanding of the dynamics of health communication online and how the global community can use social media to improve health.”
TikTok
- Announced new funding and training initiatives to provide support for black-owned businesses.
Apply Today
Beginning today, Black-owned businesses who meet the eligibility criteria are invited to apply for the next cohort. Finalists will be named in July.
To apply to be part of this program, your business must have the following:
- Less than 100 employees
- Public facing website representing their business
- Offering a product or service
- Current social media presence (does NOT need to have a TikTok account)
- Commit to attend at least 75% of the programming offered
- Launched a new #CreateKindness campaign to combat online bullying.
- Expanded shopping features into more regions (to Australia, Canada, France and Germany) and added new product display options.
- Added new pronouns field on profiles and launched new support initiatives for Pride month.
- Added option to speed up voice message playback.
YouTube
- Announced expansion of Shorts to more regions and added more music options. Read more.
- Will now enable creators to add midrolls, end screens and captions while their video is processing.
That’s all folks!
Please leave kind comments on anything I might have missed.
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