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5 Canva Alternatives to Boost Your 2020 Content Marketing

Canva has become the go-to tool for small businesses and startups but there are Canva alternatives out there that offer more functionality without taking a bit out of your digital marketing budget.

We look at five of the best Canva alternatives, as well as the features they give, and their pricing plans, so you can decide which platform works best for you.

Venngage 

One of the best alternatives for Canva is Venngage, a design software that offers a variety of options for B2C and B2B businesses, freelancers, classrooms, and nonprofits.

Venngage began life as a free infographic maker, but has since gone on to offer more data visualization templates with a variety of charts and graphs.

You can also create presentations, reports, proposals, cards, brochures, social media posts, and posters, among many others.

Features

Venngage has an intuitive user interface—along with pop-up instructions—so you can craft designs that will convert. Here are a few more features to consider:

Target Audience

Venngage is ideal for small business owners trying to make attractive visuals on a budget that will improve their marketing metrics, as well as consultants, freelancers, and educators.

Pricing

Venngage has a number of plans suited to a variety of audiences:

Lucidpress

Another popular alternative to Canva is Lucidpress, which offers over 650 templates for banners, ebooks, infographics, social posts, and presentations.

The site is more geared towards printed materials, but also has digital materials available for marketers.

With a user interface similar to Photoshop, Lucidpress looks more suitable for advanced users but it essentially has a drag-and-drop interface.

Features

Lucidpress has a variety of attractive features which make it suitable for marketing teams:

Target Audience

Lucidpress is geared towards medium to large businesses with bigger budgets. 

Pricing

Lucidpress offers individual, education, business, and print plans:

Piktochart

Piktochart was created with non-designers in mind. The site has a simple interface that is intuitive and easy to use.

Like the many Canva alternatives on our list, Piktochart also offers over 800 templates including infographics, presentations, flyers, posters, and reports, which can also be printed.

With a user interface very similar to Canva, Piktochart is a suitable alternative for marketers without design skills.

Features

Piktochart is a popular B2B design site and offers the following features:

Target Audience

According to Piktochart’s website, their software is aimed at ‘marketers, small business owners, nonprofit managers, and educators’.

Pricing

Aside from its free plan, Piktochart also offers pricing packages for businesses, education, and nonprofits:

Visme

With over 500 templates and colour schemes, Visme is another major contender as a Canva alternative.

Visme gives you the option to customize templates for presentations, newsletters, infographics, charts, reports, social graphics, and banner ads. 

Features

The Visme user interface isn’t as intuitive as the other sites listed here—you will find yourself relying on the video tutorials to get by. But the site does offer a number of attractive features:

Target Audience

Visme’s audience includes executives of larger businesses, marketers, and educators from larger institutions, as it is a bit on the expensive side.

Pricing

Visme’s pricing plans are categorized for individuals, businesses, and educational institutions:

PicMonkey

With photo editing abilities and 3000 available graphics and templates, PicMonkey is another great alternative to designers looking to create attractive graphics without relying on Canva.

Unlike the other sites listed here, PicMonkey places a strong focus on photo manipulation and not just designing. 

There are plenty of photo editing options in its clean and clear user interface, alongside the customizable templates the site offers.

Features

PicMonkey will appeal to the design-minded marketer, which makes it more suitable for those with design experience. But it also has a variety of interesting features, including: 

Target Audience

PicMonkey is ideal for designers and small to medium businesses.

Pricing

PicMonkey offers a 7-day free trial but not a free plan. Below are the plans it does offer:

Summing Up

For marketers looking for alternatives to Canva, we have outlined some excellent options that are fairly easy to use and not as hard on the pocket either.

If you are still confused about which works best for you, here’s a handy graphic to explain which sites have the most templates, the best pricing, customer support, and great UX.

With the above guide in hand, you are now well-placed to make a decision for your Canva alternative, so you can design to your heart’s content.


Ronita Mohan is a content marketer at Venngage, an infographic and design platform. She regularly writes about digital marketing, improving productivity, pop culture, and diversity.
Twitter: @Venngage


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