What happened on Social Media this week 👇
- Instagram is working on a new ‘bonuses’ payment option to incentivize reels creators.
- Added new engagement insights for reels and instagram live broadcasts.
- Tests new ‘audio’ tab in explore to improve music discovery.
- Rolled out new option to hide like counts on posts. It is also coming to Facebook.
- Added new ‘drops’ product showcase to help boost eCommerce activity.
- Ticketed Spaces, a new way to monetize is comming soon.
- Tested new ‘super followers’ display ahead of program launch.
- Added spaces access via the web.
- The making of ‘Twitter blue’ subscription offering is in progress.
- Added new alerts and individual user penalties to help stop the spread of misinformation.
- Shared new insights into its evolving misinformation detection and removal efforts.
- Added new monetization tools for gaming streamers, including stars for VOD viewers.
This includes
- Stars for Gaming Videos on Demand.
- Live Breaks During Livestreams.
- In-Stream Ads for eligible gaming creators making VOD content.
- The latest transparency report shows a decrease in fake profiles andan increase in harassment.
Highlights from the July — December 2020 report by LinkedIn
- The number of government requests for data about the members went up, but the requests encompassed far fewer member accounts than the prior reporting period.
- Automated defenses blocked the vast majority (98.3%) of the fake accounts we took action on during this period. There was a significant decrease in fake account creation, and a corresponding decrease in spam and scam content generated by fake profiles.
- Big increases in the volume of content removed in a number of categories, including misinformation and violent or graphic content, driven in part by world events that triggered polarizing content, such as U.S. elections and COVID-19.
- Made improvements to reporting, including more accurate attribution of re-shared content that violates our policies, and a broadening of harassment category to encompass a wider set of abusive and insulting content.
Snapchat
- Snap moves into the next phase of AR.
New generation spectacles:
- The White House uses Snapchat to provide vaccine information to younger audiences.
- Shared the results from the first stage of its creator fund and welcomed applicants for the next phase.
“On average, Fund creators saw 2.9x more Idea Pin impressions and 72% more monthly viewers compared to their previous performance.”
- Launched a new ad campaign highlighting the platform’s expanded discovery opportunities.
- Provided an overview of content removal trends in the second half of 2020.
TikTok
- Launched a new ‘Tiktok radio’ station in partnership with SiriusXM and Pandora.
“Sonically synched to the TikTok experience, the channel will feel like a radio version of the platform’s “For You” page. The TikTok Radio channel will feature a diverse group of TikTok creators showcasing trending music and stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok’s top trending tracks. Listeners can expect to hear directly from music’s next generation of rising stars and whatever else the TikTok community is vibing to.”
- Added a new ‘Preview’ option to show how your clips will look in the app.
Clubhouse
- A million android users have signed up to the platform over the last two weeks.
- Whatsapp launches legal action against the Indian government over planned law relating to data tracing.
That’s all folks!
Please leave kind comments on anything I might have missed.
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