Posted by If you’re a marketer who is no obsessed with data, are you even a marketer?
Data is important but its importance is being valued more and more. We want to know what’s performing better, what’s not, how to improve it, who is performing better than us. We want to know EVERY.SINGLE.THING.
As much as these numbers are important, there’s one thing that’s even more important. As humans, we need to pay utmost importance to the emotions.
You’ve got 98 mentions!! Great! But are these mentions positive? What exactly are people saying? Do they increase your value or reduce it to bits? These are the crucial questions that you need to ask.
You want your audience AND everyone else on the web to be happy with your product or your services. You want them to smile when they type out your name and when they say something about you. Because that is not just satisfying, but it’s also the sure-shot way of getting more business.
That’s why we are introducing a new data point to our Advanced Analytics – Sentiment Analysis.
You’ll be able to gauge the sentiment of
- Twitter – Post mentions and DM mentions
- Instagram – Comments
- Facebook – Post mentions and messages
This feature is available on a custom plan. Contact us here to try it out!