Change is the only thing constant. Truth be told, this thing holds true when we talk about SEO. As technology has evolved, we see SEO regularly changing to meet the new and continuing factors that have a direct impact on it.
There was a time when it was possible to rank a website in the matter of a week or two only by keyword stuffing and using blackhat SEO practices like spammy backlinks. Today, we find Google’s algorithm covering this part up by considering these negative SEO tactics which are severely dealt with in the SERPs.
In the forthcoming sections of this write-up, we will focus on some of the path-breaking trends that will set a new benchmark in the year 2020 and beyond.
First, let’s understand the reason why SEO is continually evolving.
Think from the perspective of Google. It’s a business and like any, it has to face competition. In the search engine space, the direct competitors of Google are Bing, Yahoo, and DuckDuckGo.
It has been estimated that approximately 90% or more search engine traffic is driven by Google. The reason for this success can be attributed to the relentless innovation carried out by Google for providing the best search results for any given keyword query.
To maintain its supremacy in the search engine market, Google strives hard to provide the best possible search results for any given keyword query. This is the reason due to which users do not go for any other alternative search engines. To keep up the pace, Google keeps on updating its algorithms to ensure that its users get the best possible results in the least possible time.
As the current year comes to an end, and we welcome the year 2020, we need to take into account the new factors that are going to be introduced into Google’s algorithms in the upcoming year. And what factors need to be looked into for developing an effective SEO strategy? For this, you will need to hire professional SEO services from a reputed organization.
However, that topic can be discussed in one of our future blogs, right now, our focus is on the futuristic SEO trends that are going to set a new tone in the search engine space in the year 2020 and beyond.
So, let’s dive into the prophecies and check the different things that come out of Pandora’s box.
Voice Search will Become More Prevalent
Today, more and more people are shifting from desktop to mobile. With the advent of smart home devices, the users have started to divert to voice search. The reason for that is that voice search is faster and effortless when it comes to performing it with other tasks. Back in the year 2016, it was estimated that approximately 20% of queries on mobile apps and Android were performed by voice search. This number is going to increase in the upcoming year. And there is no surprise in that!
When you compare traditional typed searches and voice searches, both differ on account of their nature. Hence, it is natural that the optimization strategies that you will adopt for these are going to be different. When it comes to voice search, you need a more conversational native language that is targeted towards local audiences. You also need to ensure that your website is mobile-friendly.
More Stress by Google on Providing Seamless User Experience
Google’s algorithm has become more sophisticated in recent times, and there is a reason for it. The ultimate goal of Google is to ensure that it provides better, more relevant results. Herein, you need to ensure that you do not include poorly written content that consists of blackhat SEO practices like keyword stuffing and building spammy backlinks.
Now more than ever, Google is stressing on providing user experience and user engagement while ranking websites on its search engine. The reason for that is, user experience is an excellent parameter of the quality of a website or the piece of content written. If there is a high bounce rate on your website, Google considers it to be an indicator of bad user experience. Hence, it will rank your site lower and lower in the SERPs. Apart from this, other user experience metrics signal poor or low quality like average session duration, page views, dwell time, etc. When all these things are combined, it provides a comprehensive picture to Google about the quality of your website as a whole.
Remember, as we have already pointed this out in the earlier section, Google’s ultimate objective is to provide the best and most relevant results to the users. This very reason makes the user experience highly crucial as the new year embarks.
Quality Content is the Ultimate Winner
Everyone knows the proverb “Content is the king.” However, it is still very relevant and is going to be important in the year 2020. As discussed in the earlier point, you simply cannot ignore the quality of your content. Always ensure that your content is in line with how it will affect your user metrics. In simple words, useful content will consistently rank well, remember that!
Always ask these questions while preparing the content.
- Is the content I am preparing useful for the readers? Does it contain things that make it worthwhile? Am I adding something new to the topic in hand?
- Will the write-up that I am going to write lead to high bounce rate when it comes to a specific keyword?
- What is the best possible strategy to interlink my article with other pages on my site to enhance my overall site’s pageviews?
- What is the best way to engage my users for a very long time on this particular write-up?
Once you answer these questions, it will help you discover things that can help in creating more value to your readers. This way, you can create a win-win situation. Your readers win because they get the answer to their concerns. Google gains because the readers are happy with the search engine as it helped them discover a piece of content that helped them resolve the problem or answer their question. And even you win because Google will continue to increase more organic traffic to your website. Can it get any better than this?
From Infinity and Beyond!
SEO is evolving every day. To stay abreast with your search engine rankings, it is imperative to be aware of these futuristic SEO trends which will show you a way to move forward in the year 2020. By implementing these SEO trends on your website, you will give your business a great chance to have a first-mover advantage in the year 2020. Do not procrastinate, take charge today. We promise you will have a great business prospect in future.
This is a guest post by Harshal Shah. He is CEO at Elsner Technologies Pvt Ltd, Elsner is SEO services company. Its services include but not limited to Magento Development, WordPress Development, Android Iphone and iBeacon app development & Website Design.