Did you know how many websites and blogs already exist?
Did you know how many blog posts are published every day?
According to statistics, there are roughly 1.7 billion websites on the web and more than 500 million blogs. 2 million blog posts are published every day.
Yes, you read that right.
If your business also has a blog, it can easily get lost in the sea of content pushed by others. You will have to make your content stand out to steal the limelight. Creating a blogging strategy can help you achieve that goal. If you are still not sure about whether to create a blogging strategy or not, you are at the right place.
In this article, you will learn about seven reasons why you need a blogging strategy to succeed.
1. Set A Direction
With so many content marketing platforms, social media channels and buyer personas to tackle, you can easily lose track of your goals. A blogging strategy will give you a direction to move in and keep you focused on your goals.
Set SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant, Time bound.
Your goals should fulfil this formula. Breakdown your goal into smaller steps, objectives and milestones. A blogging strategy does exactly that. It tells you what steps you need to take to achieve your goal.
2. Building Your Brand
Think of yourself as an entrepreneur who has just started a new business. The industry you have entered has many established players. How can you make an impact? Well, you can not. You will first have to build your brand and increase brand awareness. A blogging strategy helps you do both. Additionally, it will help you stay consistent across different channels and convey the brand voice to your target audience. This enables you to build a unified and powerful brand.
3. Establish Yourself as an Expert
Write on topics that you specialize in and soon you can become an expert. This will increase your brand authority and propel it to thought leadership status. You can win the trust of your readers, which would make it easy for you to convince them on buying your products and services. People tend to buy from the brand they trust. Make sure to map out your knowledge and expertise in a particular subject to pinpoints of your readers otherwise, your content won’t strike a chord with them.
4. Make Your Content Stand Out
As a mentioned before, a lot of content is being published daily. Your blog posts can easily be drowned in the sea of content being pushed by others. You will have to make it stand out from the crowd to get more eyeballs on it. Fortunately, there are many ways to do it.
Write on a unique topic that no one else is writing about or share a different perspective or angle on a topic that has already been covered extensively. You can also pick up a popular topic and write something which is 10 times better than your competitors. Use a catchy title, meta descriptions, images and videos to distinguish your content from your competitors.
5. Get More Eyeballs on Your Content
Rapidly changing search engine algorithm and declining organic reach has made life difficult for digital marketers. In order to get their message across, bloggers will have to take an omnichannel approach and promote their content across multiple channels. A blogging strategy not only lets you choose the right content promotion channels but also deals with content format and when and where it should be published in order to get the best results.
6. Engage With Readers
With blogging, you can create a sense of community amongst your blog readers. Your goal is to keep them engaged and hooked by delivering valuable content consistently. A blogging strategy will guide you on how to communicate with your target audience and how to convey your brand message through your blog. Moreover, it also let you listen and tailor your content according to your target audience needs. Once your reader agree with your point of view offered in your blog posts, they will come back to read more and share your content with others as well.
7. Generate Leads
If attracting more traffic to your website seems a tough proposition, converting those visitors into leads and eventually paying customer will be even tougher. Thankfully, that is not the case if you have a blogging strategy at your disposal. It can facilitate lead generation can customer acquisition process by building trust with your target audience.
You can offer lead magnets such as downloadable E-books, checklists, cheat sheets etc to generate more leads. People are willing to share their email addresses and other information if you offer them a useful resource in return. Make sure your offering is relevant and help readers solve a specific problem. Don’t forget to add a call to action at the end of your blog posts. This will prevent them from bouncing off your website after reading your content. Tell them what action you want them to take by including a call to action.
Which is the biggest reason why you would create a blogging strategy? Let us know in the comments section below.
This guest is post by Irfan Ahmed. He is a digital marketing strategist at Branex, a web design & mobile app development company based in Toronto, Canada. Having a team of quality app developers with highly skilled who deliver comprehensive mobile solutions on Android & IOS platform with latest technology. Irfan worked with various other brands and created value for them.