Blogs can be very influential in various marketing strategies. When it comes to content, it’s a never-ending source that can help you drive results.
However, not all blogs are successful, and audiences ignore some. But why does this happen? First of all, there are a lot of blogs out there, competing for people’s attention online.
There is a large number of blog posts being published on a daily basis, and making people notice your content is not that easy.
However, there are things that everyone can do to improve their blog and stay relevant. The latest trend in the blogging world is to make your blog interactive.
But how can you do this? With quizzes!
Quizzes have emerged as one of the major types of engaging elements when it comes to blog content.
Here are a few tips using which you can transform your blog content with quizzes.
1. Establish a community and engage readers
When it comes to content, there are a lot of different perspectives and opinions. Brands and individuals are continually sharing their views and taking firm stances on specific topics.
Audiences love to get some honest opinions from the people they follow, but they love sharing their views even more. It’s precisely what blogs should do, and they can do so with quizzes.
Luckily, various online quiz makers allow you to embed a quiz within a blog post quickly.
This way, as a person is reading a blog post and learning what your opinions are, they can give you their inputs at strategic locations.
You will notice that people often like to comment on social media, for a few reasons like getting recognition and then ultimately become a part of a community by expressing an opinion. Their activities on social media tap into some very human elements like desires, joys, and addictions.
That’s where they share their opinions.
However, quizzes give them an even better option to do so.
This way, people will keep coming back to your blog and spend a lot of time talking about what they think.
2. Use quizzes to collect data for future content
The more interactive a blog post is, the more actions the reader can perform. The more actions are performed, the more data you will be able to gather.
Here are the different ways you can use quizzes to gather data:
- Personality quizzes – To determine the likes and dislikes of viewers or customers, their buying preferences and patterns.
- Survey – Get data about demographics, opinion about your product, determine lead quality
- Test quizzes – To determine how much customers know about your product and what they need to know
All of this data can help you steer your blog in the right direction and improve your results overall. Most importantly, it can be used for creating new, more targeted content that your audience will love.
3. Allow your readers to express themselves
Millennials are tired of being treated with a one-sided approach. They want to be a part of the conversation and have a voice of their own.
They don’t want someone to keep dumping information on them while not giving them the chance to respond. Traditional blogs are precisely this, and they need to be changed.
Adding interactive elements to your blog post is a simple solution to this problem. Creating an online quiz takes minimal effort, and having one will instantly give your readers a voice of their own. You can do this in various ways.
Offer quizzes related to specific blog posts or add them at the end of these posts with a call to action.
You can also insert a quiz into your blog at some point. For example, a very useful model is to write a shorter blog post (around 500 words) that raises important questions.
Then allow the readers to express themselves in the second part of the blog from where you will have a quiz that’s related to the text above.
4. They let you experiment
One of the most significant issues for blogs to stay relevant is to be able to produce fresh content. Sure, something might work for a while, but after some time, users get bored with the same type of content.
When working with the same format, it’s essential to try and add something new regularly. Luckily for you, with an online quiz maker, you can instantly add interactive content to your post to jazz it up.
Not only can you experiment with the questions within your quizzes, their placement, and how they appear to readers, but you can also choose from different types of quizzes:
- Yes or no quizzes
- Quizzes with multiple choices
- Quizzes with fill in the blanks
- Open-ended quizzes
These are just some of the variations you can use. However, this shows just how much you can experiment with your content to make it engaging for your target audience.
5. Make your content more shareable
All blogs should make an effort to make their posts as shareable as possible. After all, this is the best way to bring in more readers and make them do the desired action while on your blog.
Now the question that you may have is – how quizzes can increase the number of your post shares? Simple – when you add quizzes to your blog posts, these two will share the same fate.
Quizzes are very shareable, especially personality quizzes. People want to share results about themselves and their achievements.
Sharing often leads to further commenting on social media and other people trying out your quizzes.
When people share quiz results, they allow them to quickly make statements about themselves while also having something (results) to back up their claims about themselves.
Harness the Potential of Quizzes
These are the five most impactful ways you can use quizzes to improve your blog content and your results. Create lead quizzes to track your readers carefully and turn them into qualified leads.
Don’t just use quizzes to engage readers and spark more activity on your blog. Always remember the data behind them and the analytical potential they have.
Simply put, quizzes are much more potent than what meets the eye. They can turn your whole blog around and improve your results.
What’s even better is the fact that everyone can learn how to build an online quiz. Don’t miss out on this opportunity to improve your blog. You need all the help you can get.
With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Try it for free.