Are you wondering hos Instagram ads benefit your business? Well, let us tell you why. The photo-sharing social media is one of the most famous and widely used apps around the world. Instagram has exploded over the past few years; there are more than a billion Instagram users worldwide. More than 5 million people use this app daily. So if you are still wondering why you should use Instagram as an advertisement platform, look at the numbers again.
Digital media marketing has enabled marketers to engage with their audience through these platforms, and running ads on Instagram has proven to have a drastic impact on business profits and revenues.
Let’s have a look at a few stats that might interest you:
- 63% of Instagram users log in at least once per day
- Instagram Stories are viewed by 500 million people daily
- More than 85% of users are outside of the USA
- The age groups using Instagram is:
- 18–29 years: 67%
- 30–49 years: 47%
- 50–64 years: 23%
- 65+ years: 8%
- 100+ million Instagram users engage with shopping posts every month
- The platform’s estimated advertising reach is 849.3 million users
- Business stories viewership is One-third of the most viewed stories
These stats signify how businesses are using Instagram to influence and reach out to millions of users around the globe to market and advertise their brands. The number of people using Instagram and getting redirected to your platform is huge, which is why Instagram is an effective platform for advertisement.
How much does Instagram ads cost?
There is no fixed rate for Instagram ads, which is why it is flexible for small budgets as well. Several factors determine the cost of your ads, including demographics such as the location, type of devices targeted, numbers of days, etc. The placement of your ad also determines the cost of your ad.
Below are 5 tips that can help you run Instagram ads with a small budget but high impact:
1. Determine Your Objective
Before you dive straight into posting ads, you must be clear about your objectives. Different businesses have different social media marketing goals. Some popular objectives from social media advertisements are:
- Brand awareness
- Increased Reach
- Increased traffic
- High engagement
- App downloads
- Increase video views
- Increased sales
- More customer visits
If you wish for people to know about your brand and recognize it, you should go for the Awareness-based objectives. This way, your potential client can be aware of your product/ services. These objectives will help you increase awareness as well as the reach of your business among the masses.
If your advertisement’s objective is to increase traffic for your platform, you can opt for Consideration-based objectives. This way, you can increase the number of people on your landing page by redirecting them through Instagram ads. If you want to publicize a specific app or boost your video views, you can do so by redirecting the audience.
If your objective through ads is to increase the sales and your e-store visits, then you can consider conversion-rate objectives. This type of goal can help you track your in-store visit and enhance your e-shop visits as well.
2. Detailed Advertisement
You must provide thorough and detailed information through your Instagram ads. Providing details can help you get a better engagement rate and fulfill your objectives. Try to maximize your advantage by providing complete information in a single ad rather than going for individual campaigns.
By doing so, you can achieve the maximum benefit of the advertisement while remaining inside your small budget. To deliver more information in one ad, use a carousel format where you can add up to 10 photos in a single advertisement. Hence more information can be given in a lesser budget.
This has proven to be beneficial for small businesses to convey more information without spending an extravagant amount of money on the ads. Carousel ads keep the audience focused and intrigued, and they swipe up to see more details about your ad. Moreover, using video ads can also help you attract the attention of viewers.
Many small businesses are using this tip to their advantage. For instance, Carpet Cleaning Dartford, a cleaning service in UK, saw very positive results after they posted an Instagram carousel ad that contained 7 pictures demonstrating various cleaning services options in every individual photo. They noticed that their target audience engaged with this post 25 times more than their previous one-photo ads. This is how you can utilize multiple photos and spread awareness about your products and services in an elaborate manner.
3. Power of CTA ( Call-to-Action)
Call-to-action can help you increase conversion rate as it encourages the audience to take action, such as visit your website or click for more information.
Through CTA, the customer is directed to the next steps persuasively. CTA may vary depending upon your objective, such as View More information, sign up, visit a website, register, shop now, etc.
4. Choose Your Imagery Wisely
Since Instagram is entirely photo-based, you need to be attentive towards your graphics, imagery, and ad’s outlook. There are millions of photos shared on Instagram daily, hence you need to make your visuals appealing and a standout amongst the rest.
Paying attention to graphics can help you succeed as you are already spending money on your ads. If your pictures are poor, most likely, you won’t yield the maximum benefit from your ad campaign. To make sure your photos are good in quality:
- Make sure the resolution is HD
- Should contain a strong message
- Cohesive design
- Not too much cluttered
- Should follow a theme
In the ever-changing feeds of Instagram, it is hard for brands to create something striking every day. For this purpose, you must explore your creative options and take inspiration to produce a masterpiece that can help you achieve your targets while remaining in your budget.
Instagram Creative Hub is a platform specially developed for markers to get inspired and enhance creativity for their ads while learning from other peers. Through Creative Hub you can seek inspiration by looking at the work of other advertisers
- You can check the format of your ad display and select the one that suits you the best
- You can create, preview test a mockup with a demo about how will the ad appear on a mobile screen
- Multiple other features can help you improve your design and display
If done correctly, Instagram ads can help you achieve your marketing goals in no time. Following only one of the above won’t help you achieve your targets, so it is advised that you collectively focus on each of the points mentioned above to gain maximum advantage. No shortcut will help you increase your brand value in a day. However, consistency and effort can help you attain your desired results.
Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Carpet Cleaning Dartford