Posted by You have designed the most perfect WordPress website. It’s informative, engaging, and accessible.
What next?
People should know about your website!
Sure, SEO can do that for you. But with 56.8% of the world’s population going social (4.48 billion users), a brand’s social media presence largely determines its fate. The growing popularity of social media cannot be ignored!
Hence, WordPress webmasters should plan and implement a foolproof social media strategy. This will not just improve brand awareness and customer engagement but also boost online reputation. Social signals do not directly influence online rankings; however, we can confidently say that they do have an indirect relationship with organic rankings.
Social media is dominating the digital world and will dictate the future of the internet. Hence, it’s important to be active on this powerful platform.
In this post, we’ll share social media hacks that will improve your brand visibility on these channels.
1. Build Your Social Presence
To promote your brand, blog, or website on social media platforms you need to build an impressive profile on these channels. Here are a few tips to get noticed on social media.
- Pick the Channels That Are Apt for Your Niche
There’s a sea of options when it comes to the number of social channels available to a brand.
However, it’s better to focus on 2 or 3 relevant channels and share high-quality and engaging content consistently than spreading yourself thinly across all these platforms.
Firstly, determine your social media goals. If you want to improve brand awareness consider platforms with a high user base, like Facebook. On the other hand, if your WordPress website shares content for B2B firms, you should consider LinkedIn.
Also, determine who’s your target audience and the channels they are active on. Tools like Facebook Page Insights can offer interesting insights on who is viewing and interacting with your content.
- Get Active on Communities
Avoid relying solely on social posts for improving brand awareness. Join groups and communities to feel the pulse of your audience. Answer questions and respond to comments that fall into your competence. This will build a following and drive traffic to your WordPress website.
- Use Visuals to Communicate Your Brand Personality
Use your brand logo, hero image, or cover image to express what your brand stands for. Repeating these visual elements in strategic places will stamp your brand in the minds of your followers.
- Use Visuals to Communicate Your Brand Personality
Avoid relying solely on social posts for improving brand awareness. Join groups and communities to feel the pulse of your audience. Answer questions and respond to comments that fall into your competence. This will build a following and drive traffic to your WordPress website.
Use your brand logo, hero image, or cover image to express what your brand stands for. Repeating these visual elements in strategic places will stamp your brand in the minds of your followers.
2. Create Video Content
Regardless of your niche, video content is a rage. Videos are proven to be the most compelling content type when it comes to driving traffic and engaging audiences.
According to research shared by HubSpot, people pay attention to videos and multitask when consuming written content and podcasts.
Thus, videos are the front runner when it comes to how people want to learn about brands.
Help your audience to learn about your website or product through a compelling video. Try behind the scenes, product showcases, how-tos, and client testimonials to get noticed in a crowded marketplace.
In a new study by Wave.video, video ads turned out to be the must-have element of social marketing.
Make sure you invest in the above-mentioned popular video forms to make your ad budgets pay off and improve your brand image. The ideal platforms for video marketing are YouTube and Vimeo; however, Facebook and Instagram also allow users to effortlessly share brand videos.
3. Make Your Social Content Shareable
As mentioned earlier in the post, writing great content is only half the battle won. Everyone’s writing quality content but what will make it stand out is the ease with which your target audience finds it. This will not just improve your brand awareness but also prompt your followers to come back for more.
Here are a few quick tips to make your content shareable.
- Write a Compelling Story
Storytelling allows the audience to see themselves in a specific situation. This makes story content relatable and impactful.
Check out Google’s Instagram page. The brand shares stories that appeal to its audience and engrave a special impression on their mind.
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A story is incomplete without controversy. No one’s passionate about sharing bland content. If you notice closely, every powerful brand takes a stand on a point or an issue at some point in time.
Check out how The Wire shares critical opinions on controversial topics to make its content shareable on social channels.
- Make Your Content Useful
In a New York Times study, 94% of the respondents shared that they carefully consider the value-adding potential of content before sharing it.
Social shares allow people to enrich the lives of those around them. Hence, the content you create should solve a pressing problem or answer the questions your target audience seeks.
After all, we live in the information age!
Check out CoSchedule’s social posts. Their content tells users what they are going to learn after reading their posts.
- Share Content on Trending Topics
If you are struggling with finding awesome content ideas, count on the latest trends. Google Trends is a priceless resource for staying on top of the everchanging trends.
Check out how Foot Locker used self-deprecating humor while sharing a public comment Cam Jordon made.
- Add Social Sharing Buttons
Visible social share buttons on a blog post or a product page can persuade visitors to share content with their network in an instant. These buttons are opportunities to convert one-time visitors into loyal followers.
WordPress developers can choose from several social sharing plugins to add social sharing buttons to the website. I will share details on these plugins later in the post.
4. Engage in Social Listening
Social listening is the practice of tracking what your audience is saying about your brand or your niche. Marketers need to look out for brand mentions, keywords, and competitors in the industry.
So, if your WordPress website shares content related to ‘pumpkin pies in Ontario,’ you can use the search functionality on Facebook or Twitter to reach out to users talking on this topic or mentioning these keywords.
Alternatively, you can use social listening tools like HubSpot Social Media Management Software, Sprout Social, BuzzSumo, and Falcon.io among others. These tools monitor several social media platforms in one place and check for brand mentions, relevant keywords, and customer feedback through tags or direct messages.
Social listening is an ideal tactic to determine the best ways to improve your social strategy, brand awareness, and social presence.
5. Count on Tools and Plugins
Consistently sharing and promoting high-quality content on social media isn’t easy. Fortunately, there is a range of tools that can help you stay on top of the social media whirlwind.
- Crowdfire – With the tones of features it offers, this social media management tool allows you to discover and schedule social content. It also helps in content curation, analytics, and mentions. You can manage multiple social accounts using this tool.
- HootSuite – This leading social analytics tool helps social media managers calculate the ROI of their campaigns on Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube.
- Sendible – It is a social media management tool for agencies. So, if you are a WordPress development company, Sendible can help you collaborate with clients to plan posts and measure their impact.
Besides, WordPress site owners are lucky to have a huge collection of social media plugins that are designed to save time, boost audience interactions, and better promote your brand.
Here are a few you should be aware of.
- Social Media Feather – This lightweight WordPress plugin allows you to add social share and social media buttons to your website. Add social share icons on posts, pages, and custom post types effortlessly using this plugin.
- MashShare – It is a rich and customizable plugin for social media sharing and optimizing content. The plugin offers extensive development documentation for WordPress developers. It also gives you share counts on its share count dashboard.
- Blog2Social – It is a powerful plugin that helps WordPress site owners manage their social activities. This plugin can be used to auto-post, schedule, cross-promote, and automatically share content on social channels.
- Ultimate Social Media – This plugin lets you add share icons for different social media networks on your blog or website. You can upload custom icons too!
- Social Media Widget – An easy-to-use social widget plugin that helps in adding social media buttons to WordPress site widgets.
Summing Up
More than half of the globe is on social media. Hence, social channels have a huge impact on how people perceive a brand. No wonder, social media marketing is a top priority for businesses wanting to improve their brand image and credibility.
Over the past few years, social media has seen tremendous growth. In this social age, website managers have no choice but to ride on the social media bandwagon.
Use the hacks shared in this article to increase your brand awareness and draw qualified traffic to your WordPress website.
With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Now introducing Social listening. Try it for free.
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