Breaking news: The key to your company’s success is producing high-quality content. If you are a digital nomad or independent-location entrepreneur, you already know why it is important to be on top of the news feed. The question isn’t why, but how to create high-quality content over time and stay connected to your audience.
High-quality content means finding the perfect balance between user-friendly topics and search-engine-friendly text. And, as you can imagine, the scope is to increase your organic click (which is why you need SEO), and create a loyal audience to grow your business in the vast — and competitive — online world.
Why Is It Important To Create Good Content Working From Home?
Before looking at how to create content from home, let’s go through some numbers to remind us of the importance of putting effort into our work productivity and the practices that lead us to it.
In a recent survey, Dragon Search Marketing found 61% of consumers feel better about a product when the company makes good quality content. The reason is simple. 7 out of 10 consumers prefer to find out about products and services through educational content rather than an advertisement.
Actually, 90% of consumers find custom content educational and follow the company when they like the format. As a digital nomad, taking time to produce great content is even more important than for a company. You can use blog posts and podcasts to make your brand visible through your mission. In the era of digital marketing, the content you produce is your business card.
So, without further due, let’s see how to create content from home! Unless you’re looking for an immediate hiring work-from-home job, in that case, check this list.
How To Work From Home And Create The Ideal Workplace
Working at home is different from an office or coworking space. You have an all different set of challenges, including your pets, friends, or even the postman showing up during an important call.
So, before jumping into what you need to do to create good content, here are some working from home tips to start with the right foot:
1. Desk Space
The first thing you need to have to create a healthy work-life balance is a dedicated workplace. Your home desk is where you will spend most of your time creating content. So, it’s important to have a different area of the house to relax and get distracted. In addition, you need your tools organized to keep a smooth workflow. That’s why it is fundamental to dedicate one area of the house in which everything’s meant to facilitate your work. You can find creative solutions to store your cables, folders and material, creating a comfortable environment to focus on your research and content.
Finally, when you have important calls or are recording informational videos, having an organized workplace in the background increases your credibility and gives a more professional impression to clients and the audience.
2. Schedule Your Working Day
Having a dedicated workplace also helps you set up a healthy working schedule. As much as everyone keeps going on about the benefits of a flexible workday, this freedom will be your end without discipline. If you don’t impose a working schedule, you will start skipping social events or eating at weird times to finish tasks before you can even realize it. In the long run, this attitude isn’t sustainable for you and your content. So, as your mother taught you at school, get a calendar and schedule your day for three months. During this time, make sure to follow your timetable with no exception. Research shows that morning is best for analytics tasks, while afternoons are best for brainstorming and reflection.
You can keep inspiration from these studies and arrange your schedule in a chunk of work of 3 hours targeting a specific set of tasks. During this time, your only concern is working. After that, switch off the laptop and get your head on something else. Once you get in the habit, a strict yet personal schedule will help you keep your productivity high over time.
3. Create Your Work ToolKit
You can’t create great content without the right set of tools to organize the work — more than a tip that is a rule. Especially when your business starts to grow, you will need to schedule your content on multiple platforms, share them on Social Media and work with other team members.
Without proper management tools to organize the work, your content will get lost with your followers. In addition, don’t forget tools like ProWritingAid, which provides a package including grammar checker, style editor, and writing mentor. In other, tools like Grammarly, Scrivener, Hemingway, or Ulysses, are a great support to edit and check written content. Or, if you create podcasts, bubbl.us, WriterDuet, or GarageBand are great platforms to develop high-quality content keeping your material organized and easy to find.
Whether it is the type of content you are creating, a digital toolkit is important as an organized workstation and precise schedule.
8 Tips to Create Good Content While Working from Home
1. Find Related Topics You Are Passionate With
This first tip might sound obvious or even useless. How does passion help in creating good content to increase your sales and leads? Well, for a simple reason. Without being passionate somehow about the topic, you will produce boring content. Of course, work isn’t a hobby. So, it’s rather unrealistic to think that you will be excited about each piece of content you need to write. However, it would be best if you always find interesting topics or examples that somehow light up your — and consequently your audience — curiosity
2. Choose Your Media
The digital world is full of opportunities, and you can create content in multiple formats and platforms. For example, you have an e-commerce website selling kitchen items made out of recycled plastic. To increase your organic traffic, you can start a podcast, or a blog, or a series of YouTube videos — just to name the main ones. No one says that you can’t have them all, but you have to be sure to produce different, even if related, content for each.
With an eCommerce focusing on recycled products, you can focus the blog information about the planet, including challenges and solutions to live in a more sustainable world. So, the podcast will focus on interviews with environmental activists to share advice and perspectives on the topic and YouTube videos to share tips and practical solutions for a sustainable life at home.
Differentiating the approach on the type of content helps you increase your target audience and, more importantly, makes your site a valuable resource for those in your niche. The point is to work on topics and themes, keeping a clear bottom-line without sounding repetitive.
3. Put Yourself In The Audience Shoes
By now, you probably get that you need to be relevant for your audience — that’s what educational content is all about. Considering anyone is different, how do you know what’s relevant to your audience? Simply put yourself in their shoes. Let’s take back the example of eCommerce with recycled items. If you sell kitchen items, your target audience is people who like to cook, aware of waste and sustainability from their food choices to their cooking tools. They can be students, mothers, or even elderly people. What brings them together is the intention of finding alternative ways to reduce consumerism.
So, if you produce highly technical content explaining in detail how plastic is recycled, you won’t get their attention — save that for your investors. To attract buyers, you need to produce content that can help them, like from home tips on zero waste life and so on. Just think about it. Would you read a long technical piece on how to industrially recycle plastic if you are looking for sustainable cutteries ?
4. Quality Wins Over Quantity
If producing repetitive content isn’t a great strategy, creating a ton of low-quality content isn’t either. Remember the stats? People come to know, and trust, brands through educational content. If you aren’t yet in the position of producing a lot, don’t worry. It’s better to create less and well-researched content. Once your company grows and you can hire more people, you can start thinking about increasing the content production and testing new formats. Until then, make sure to create content with valuable sources and helpful information — less is more!
5. Rely On User-Generated Content
Instead of creating flat content, you can rely on user-generated content (UGC). In short, your audience creates content, like a review or a social media post, including your product. Sharing UGC isn’t just a way to keep the quality of your page high. It’s also a strategy to show why people love your products and why they choose you. Unlike poor content, UGC is a great tool to increase your brand authority and build trust with your customers.
6. Update Old Content
Also, the world is changing fast. For you, this means that your content becomes outdated very soon. Another great strategy to produce enough content without losing quality is updating the old ones. You can add new stats or case studies, or improve the graphics. Fresh content doesn’t only help to keep your audience engaged. It’s also a strategy to catch Google’s attention.
Indeed, freshness is one of the SEO parameters to judge the quality of content. If you aren’t in the position to write much of them, regularly updating older content is your best shot to boost your rankings and increase your traffic for your site as a whole.
We don’t need to specify that one of the pillars to create great content is research. If your research method is shallow, your content will be too, as easy as that. Would you ever read an article full of info that you already know? Or tips that just repeat basic common sense?
After that, there is another reason why you should ever underestimate the importance of good research: partnerships and collaborations. When you research-related topics, you will find other businesses or tools that you can promote through your site, exchanging links and Social Media posts. In the long run, this strategy will increase your audience and brand authority by giving more specific advice and concrete solutions to your audience.
8. Be Yourself
Last but not least, be original. We live in a world in which the wheel has already been invented. If you do research, you will find out that some else, somewhere in the world, already did what you are doing. But that’s ok. We have all been there. The best thing to do to be original is to be yourself. Even if you didn’t invent the wheel, your experience and motivations make you unique. Start from there, and find your voice to capture your audience’s attention.
Creating content from home sounds challenging, but it’s not impossible. Get the right tools, target your niche, and be honest with yourself about what you can do. After that, find a topic you can relate to and translate your passion into catching words and engaging videos.
In the long run, you will see the results of your efforts, and by then, your audience will support you by sharing your great content and promoting the quality of your products!