9 best social media analytics tools that every marketer should know about

It’s well said that- “Social Media puts the “public” into PR and the “market” into marketing.” This is the reason why every brand is putting their best efforts into boosting their social platform and making it the first touchpoint for all the customers. Indeed, there are various digital marketing tactics that one needs to follow, but social media marketing is one of the best.

Well! Building and converting customers through social media channels is not a cakewalk. But if you act responsibly and keep your brand’s social media analytics at the priority, then you can easily take your business to the next level.

Are you new to the concept of marketing and don’t know how to proceed further? Don’t worry! You are at the right place. Here in this blog, I will be sharing some of the best social media analytic tools by using which you can easily do the analytics of social media without any hassle.

9 Best social media analytics tool to opt for

1. Google Analytics

Being in the field of marketing, I have analyzed how challenging it is to create social identity and analyze the insights. But Google analytics made this task really easy. No matter how many campaigns you are running on social media, Google analytics will help you to keep track of all. Also, you can measure your social ROI without putting in much effort.

Once you monitor and analyze the traffic, you can easily create reports without putting in much effort. Sources of traffic, conversions, goals completion, social media conversions, etc., are some of the insights that you can gather while using google analytics.

2. Sprout Social

Another tool that can allow you to analyze your social media channels is Sprout Social. If you want to know more about the performance on a single network, then sprout social will allow you to do so. No matter whether you are handling Facebook, Twitter, Youtube, LinkedIn, etc., Sprout Social will allow you to evaluate all the engagement from a single platform.

It offers templated and customized reporting options, access content performance, tailor the organization’s KPI, and other features. Utilizing each feature will make your life easier and more productive at the same time.

3. HubSpot

Being a HubSpot diamond partner, I am one of the biggest fans of this tool. It not only allows you to do posting on different channels but also makes the analysis task effortless. Its customer support option makes it really easy to solve the queries.

By using HubSpot, you can get insights into the customer journey. Also, it allows you to compare the performance of multiple social channels. The best part, you can create the reports by going through different graphs and visuals.

4. BuzzSumo

Well! BuzzSumo is not a direct social tool, but yes you can use this resource for analyzing the insights of social media platforms. It is basically a research tool that will make you understand how your content is performing on different social media platforms.

Once you know that the content is stacking against the competition, then you can easily give a boost to your current campaigns. Moreover, this tool will also allow you to judge the optimum days of each post that is shared on social media.

5. Buffer Analyze

Suppose you are looking for a social media analytics tool that is highly used for online brands. By analyzing each metric, you can make better decisions without feeling overwhelmed.

Creating professional reports, post strategy recommendations, Instagram stories analytics are some three features that make this tool highly productive.

6. Snaplytics

Are you looking for a tool that allows you to mainly focus on the analytics of Snapchat and Instagram? If so, then Snaplytics is one of the best of all. Through this platform, you can get metrics such as competition rate, open rate, etc.

You will get an idea about the story’s engagement peaks as well as drop off. Also, it allows you to share optimized and compelling content that will further allow you to move your brand to the next level. Moreover, if you want to run story-based ads, then you can also do the same by using Snaplytics.

7. TapInfluence

Many social media managers showcase the need for TapInfluence as it helps in tailoring influencer campaigns. With this tool, you can easily remove what-ifs for influencer campaigns.

If I talk about metrics, then you can see the engagement rate, reach, potential price tag, etc. You will see all the analytics in black and white as they believe that the content shared in this way will make it easy to understand and process.

8. Hootsuite

A tool that is a great combination of listening, social media management, analytics, and publishing tool is Hootsuite. The best thing is, you can get different analytics under one login. Also, you can sign up on this tool for free.

Say, if you want to expose a broader audience and take your social content to the next level, then you can surely add Hootsuite to the checklist. Along with this, you will get an option to prevent marketing results from other stakeholders.

9. Crowdfire

Last but not least, a tool that helps you discover, schedule, and manage all your social accounts from one place. It is a powerful social media management tool for brands, businesses, agencies, and individuals worldwide.

Crowdfire works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, WordPress, Etsy, Shopify, Medium, 500px, Vimeo, and many more platforms.

What can Crowdfire do for you?

• Support your customers with our Mention feature.
• Compose your posts and schedule them to go out later.
• Automatically find and recommend articles and images your audience will love, so you can share them with all your social profiles and keep your timelines buzzing!
• Keep an eye out for any updates on your website, blog, or online shops, and easily create quick, beautiful posts about the update to share on all your social profiles.
• Schedule all your posts in advance and post them automatically at the best times or at a time chosen by you. We are saving you tons of time and effort!
• Take away the headache of crafting separate posts for each social profile and automagically customize your posts for all your profiles!
• Use the Chrome extension to share your favorite pages from the internet to all your social accounts in 2 easy clicks!
• Add your favorite websites and blogs as your source for new content using the RSS feature!
• Supercharge your Twitter account with features like Non Followers, Fans, Recent Unfollowers, Recent Followers, Inactive Following, Smart Feed, All Following, Competitors Followers, Keyword Search & Friend Check

Crowdfire is a favorite amongst Social Media Managers all over the world!
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The Final Say

Finding a perfect social media analytic tool is one of the most challenging tasks. But hopefully, the above points shared will help you in creating excellent content for your social platform. Each feature shared will make you understand which tool will allow you to fulfill your business tasks without putting in much effort.

So, what are you looking for?

Go ahead and start building a strong social presence by analyzing each point in mind. Still, have any queries? Feel free to share your thoughts in the comments below.