Instagram has become a big platform for many brands’ presence on social media to drive a huge amount of profitable traffic to the landing pages, engage with the audience and increase your conversions.
If your Instagram presence is not strong as you want, it’s time to learn how to boost up your tactics to get real/ organic followers on Instagram. The larger your audience is, the more chances to engage your followers/users and provide them with unique experiences.
When it comes to getting more followers on Instagram, the organic distinction is important.
Some companies choose a simple way to get followers. That is, they buy followers and likes but these shortcuts are never worth it, as the Instagram algorithm constantly changes to screen out paid, low-quality accounts and interactions.
Not to mention that the number on your Instagram account ultimately means nothing if it doesn’t represent real, engaged, and fan followers who buy, and make purchases, visit your landing pages and spread the word about your brands to their friends and followers.
So, let’s start building your presence the right way with these tips on getting more Instagram followers.
1. Improve your bio
Make the most of the 150 characters you’ve been given.
Bio of your Instagram account tells your potential followers who you are, what you do, and what you want them to do after viewing your profile.
- A concise description of what you do
- Personal touches
- A call to action (buy, learn more, contact us, etc.)
- A link
Use your in-bio link judiciously because it’s your only clickable link on Instagram. Some firms provide a static link to their website, while others update it regularly to reflect new content. Use link-in-bio technologies like Shop Grid to turn a single link into a catalog of links to make it easy on yourself.
2. Avoid fake Instagram followers
There is a big difference between an Instagram account with fake followers and real followers. It can be beneficial to buy Instagram followers, but the negative consequences outweigh the dividend of organic followers’ growth.
Fake Instagram followers are more likely to:
a. Deceive new followers
If consumers visit an inactive Instagram feed with tens of thousands of subscribers, the account’s credibility will be reduced. Don’t trick users into following you. For better and worthful engagement with others build trust and long-term relationships.
b. No ROI
It is easy to buy new followers and likes but your newly acquired bot or new abandoned subscribers won’t buy anything. People follow the brands that you’re publishing or your company in general, so they follow brands on Instagram for a reason. They are real users who add financial value to your business.
c. Create little to no buzz
How many of your 10,000 fake followers are going to comment, like, and share your content? Most likely, Instagram will clean up those fake bots or accounts, delete them, and make your posts look like engagement graveyards.
Real people can share, like, comment, and engage with your Instagram posts. Plus, these users like it when someone on the other hand responds.
3. Write good captions
Great Instagram captions keep people’s attention after they have seen your photos. Captions allow you to add more context or information to the photo or video you’re sharing. Words used in captions might also help you appear in-app search results. Instagram captions can be up to 2,200 characters long.
Of course, not all captions need to be read as we read a blog post. Although the average length of captions is increasing most brands still don’t exceed the 2,200 character limit.
So, when do you go long, and when do you stick to the basics? There aren’t any hard and fast rules. It’s best to mix it up, just like with content types.
4. engage with your target audience
Visiting your closest competitors’ Instagram accounts and engaging with their viewers is one of the most effective ways to build a new following. These followers already have an interest in the product you have. So there is a big chance to engage them and increase your followers on Instagram.
So, how can you get followers from your competitors? Engage them in conversation. On Instagram, there are three kinds of engagement:
- Like a photo
- Leave a comment on a photo
- Leave a message about your business
5. Make use of Instagram live
On any social media platform, live video is the key to a successful marketing campaign. When your brand starts a live video stream, a ring appears around your profile picture in Instagram Stories to alert subscribers that they can check out the stream. When you start a live video, your followers will also be notified. You can upload your Livestream to your story for 24 hours once you have finished it.
Instagram Live is interactive. When you’re live on Instagram, your followers are likely to leave comments, so respond to them and find ways to engage them.
Some ways to add more followers to Live Instagram include:
- Host a talk show.
- Going behind the scenes of your operations
- Sharing a current event
- Running product tutorials
- Influencer takeovers
That’s it, folks! 🙌