Social media is now more prevalent than ever. With what feels like an ever-growing number of social media channels it can be overwhelming to try and produce, manage, and publish content on each one.
Thankfully, there are tools that can help us boost our social media presence across various channels without losing our sanity.
In this post, I’m going to cover 5 social media tools you can use to save time and improve the visibility of your social media accounts.
List of 5 Social Media Tools
When it comes to boosting your reach across multiple platforms at once, one of the best ways to tie everything together is a service like Linktree.
Linktree allows you to use a single link (typically placed in your bio) to then redirect visitors to a page that hosts all of your most important links.
Therefore, if someone clicks on your Instagram bio link, for example, you can promote things like your YouTube channel, your Twitter handle, your latest e-book, or a blog post, etc. This service really opens up the ability for you to promote many things with just one link.
According to a Forbes interview, Linktree has amassed around 12 million users for its service making it an invaluable tool for many social media accounts.
That being said, Linktree does have some downfalls such as limited analytics, limited features, and limited design capabilities in the free version. This is why some social media accounts choose to use other Linktree competitor tools.
Regardless of whether you use Linktree or a Linktree alternative, having a link in your bio that offers visitors an easy way to access your most important pages is a great way to boost your social media presence across multiple platforms.
Whether you’re a social media influencer or a business, keeping your social media profiles active is essential.
If you aren’t posting, your audience becomes less and less engaged and you will eventually be left with a following of people who are no longer interested in what you’re doing.
That is why for simplicity’s sake, it’s a good idea to schedule your social media posts across the platforms that your followers are active on.
Crowdfire allows you pre-schedule all of your social media content in advance and publish them at the best times.
It also provides you with relevant articles and images related to your topics of interest which you can add to your share feed. Additionally, Crowdfire can tailor your posts for every social network automatically.
Crowdfire also offers other features including analytics to measure your ROI as well as a mentions tool where you can track your mentions across various social media networks.
If you’re trying to grow your social media accounts in 2022 you have to compete with a lot of players. In order to rise to the top, you need to post high-quality content, frequently.
Using a post scheduler like Crowdfire will help save time by alleviating the stress of posting to every social media platform at once and giving you the detailed analytics to track the ROI on your social media efforts.
AI copywriting seems to be all the craze lately for folks wanting to speed up their copywriting output. AI copywriters are becoming smarter and smarter and their use-cases are increasing in a major way.
One way social media accounts can boost their presence online is by using optimized AI-written copy for their post captions, bios, ad text, and more.
With over 50 templates to choose from, you can start creating content for a variety of different purposes much faster.
Social media has evolved in terms of how much you should be posting. Moreover, each platform is different.
If you want optimal results on a particular platform you’ll have to adjust your posting frequency for each.
For example, according to a post from louisem.com you should be following these guidelines for post frequency:
- Facebook: 1x per day
- TikTok: 3x per day
- Instagram: 1–2x per day
- Twitter: 15x per day
- Pinterest: 11x per day
- LinkedIn: 1x per day
- YouTube: 1x per week
As you can see from the numbers above, that’s a lot of posts to make. Especially if you are trying to grow your presence on multiple social media platforms.
Of course, none of these numbers are set in stone, however, if you do want the best chance at growing your following, you’ll have to post a lot of high-quality content.
That’s why using a tool like Jarvis to help alleviate some of the creative burdens that are involved with posting to social media multiple times per day can help immensely.
Hashtags can play a major role in the success of your social media posts. In fact, according to Adspresso, using 11 hashtags in an Instagram post is the best way to boost reach and engagement.
What’s more, is that aside from branded hashtags you need to be switching up the hashtags you use in each post. This allows your posts to diversify which feeds they show up in, thus allowing you to test how different audiences react to your posts.
A tool you can use to help manage and test various hashtags is called Flick.
Flick allows you to track the performance of hashtags, get suggestions for relevant hashtags, filter out irrelevant hashtags, and has a built-in banned/flagged hashtag checker.
Although Flick is mainly used for Instagram hashtags, hashtags themselves are used on most social media platforms for expanding reach. WP Dev Shed provides an overview of 10 hashtag generation tools you can use to help simplify the process of generating hashtags for each one of your posts.
Posting high-quality content is essential to get noticed on social media nowadays. With over 4.55 billion social media users as of October 2021, you really need to publish things that will grab people’s attention.
One great tool for doing that is Canva.
Canva allows you to easily create social media posts with pre-made templates. All you have to do is change the text and colors to match your social media account’s brand.
If you’re running a social media account but you’re not well versed in design, a tool like Canva can save you a bunch of time and money.
What’s more, is that you can use Canva as a tool for inspiration. If you’ve reached a creative roadblock and aren’t sure what to post you can hop over to Canva. Browse their templates section for things like Instagram stories, Instagram posts, Facebook posts, and more.
Alternatively, you can also do a quick search for more specific post templates. This could be “Instagram Christmas” or “this or that Instagram stories”.
Whether you’re just starting to build out your social media presence. Or, you’re looking to boost your existing visibility. Or, you’re introducing the social media tools in, this post can help you get there faster.
The world of social media is changing and it’s your job to keep up with it.
Remember, for your greatest chance at success you need to post high-quality content, frequently.
The amount that you post will depend on the social media platform you are posting to. But, using the tools available to you in 2022 will help expedite this process and save you both time and money.