If you don’t think that blogging is important for your business to grow, this is definitely an article you should read.
Imagine you want to start up a business but don’t really have anyone to turn to with a similar experience. What’s the first thing you’d do?
Google it of course!
And since we’re in the 21st century and the fact that you’re even here on this page, I’m going to go ahead and assume you’ve Googled plenty of things in life. And like me, I’m sure you like to open up a few different sources for the information you’re trying to absorb. This means that other people have written about their thoughts experiences and opinions in the form of blogs that have been made available for you to read. This also means that once you start publishing blogs, others will be able to read them and educate themselves about things happening in your community or industry.
If this isn’t already a good enough reason to start a blog, don’t worry. I’m about to list a few other reasons why I think blogging plays an important in the growth of a business.
6 reasons you should start a blog for your business
1. SEO rating/score
One of the things that are making social media managers turn their heads a hundred different ways is their website’s SEO rating or score. This rating basically lets you know how high up or how far below your website will be listed when certain keywords are entered on search engines like Google.
If you list out some keywords that are related to your products/services, or business, or industry, or community lifestyle, you’re already 1 step ahead in increasing this score. Now all you have to do is write helpful and educative articles surrounding these keywords.
Once you push out a ton of blogs, the search engines will recognize your website as a resource that’s churning out good, informative, and helpful data. Once you get a good score, you can be sure that your site will be one of the first few results when your keywords are entered into a search engine.
Now that we’ve covered how blogging can help your visibility on search engines, you should also know that it’s a very good way to direct traffic to your website. Putting out information closely related to your industry will mean that people will start trusting your content. They will find themselves drawn toward your website and will eventually explore more of what it is you’re actually selling. This leads to probable inquiries or actual conversions with people actually wanting to buy your product or service.
You can also write about certain products in a general sense and slip in a link leading back to your own product. Link exchange is also slowly becoming a very common thing among bloggers.
3. Relationship with readers/customers
Another common thing that people, or rather bloggers, do is add a comment section at the end of their blogs. This is a pretty important feature as it’s the one way you can connect with your readers. You can ask them to share their own thoughts and opinions on what you have written about. Or you can even ask them about their experience with certain things. This helps you gauge what your readers may like to read about in future posts or what information you add to them.
Once you build up this relationship with certain readers that tend to interact with your posts a lot, you can contact them for various kinds of collaborations and possible link exchanges. The more interaction people get from you, the more they’ll trust the human behind the business and in turn support and advocate for you.
4. Content bank
Once you have established a regular flow of blogs getting published, you can rest assured that you’ll always have some backup content to push on your social media and email newsletters. Often times you may find yourself stuck wondering what you can share with your social media audience. Keeping your blog updated with new, trending, and relevant information will always save you from this scenario.
Like the comment section I spoke about in the previous point, you can also have a pop-up for people to sign up for your newsletters if they’ve liked what you put out for them. This way you can also build up your mailing list and reach more people with email marketing and newsletters. It will also help you expand your reader base for future articles. Of course, this indirectly leads to more possible conversions as I’ve mentioned before.
5. Long-term results
This is one of my favorite reasons why you should maintain a blog for your business. To me, they’re pretty much immortal. I only say this is because once something is out there on the internet, it’s OUT THERE. It will always show up on a search engine, whether it’s on page 1 or page 10. Sometimes it will still be something that could potentially help another person out. It could be a day old, a week, a month, or even years old. Of course, the content may need to be updated based on current events and data.
That said, you can be sure that you’ll still get a random-like, comment, or share on a blog you might have posted months ago. This means that you’ll still be reaping benefits from something you probably spent a few hours on a long time ago. Good for business? Definitely.
This I learned is generally good for you rather than just your business. Regular blogging is bound to improve your skillset. You’ll obviously be researching enough to make sure that your information has an edge to it that no one else has. This gives you skill points on your research abilities. Another set of skill points will go to the amount of knowledge you absorb from all this research. You’ll find yourself learning about not just what your own readers want but also what your competitors are doing. There’ll be an immense improvement in your style of writing as well as your vocabulary.
In the process of blogging, you’ll also have the opportunity to use and learn about multiple software and apps, giving you a little bit of technical knowledge in the world of blogging.
You’ll get the hang of how to construct your blogs over and around important keywords. Keywords that are important and relevant to your business. Bringing us right back to point number one- the SEO score.
Understanding why something is important and why it could help you in the long run before blindly following what you read is also very very important. If you are someone who has been skeptical about starting a blog for your business, I do hope this article will help you understand the importance and the value blogs can add to your business.
If you feel there’s something I’ve missed out on, or if you want to direct any questions my way, let me know in the comments. 😉