As suggested, I’ll be listing out the top competitor analysis tools for social media. But before I get to that, let’s talk about why you should be getting a tool like this in the first place. Competitive Analysis is not some shady or illegal method to get the secrets of your rivals’ success. Every tool functions on data that is publicly available. The data you receive can help you understand trends, plan campaigns, improve your customer service, improve your products, and most importantly, improve your marketing strategies.
It’s also important to choose a tool well. Here are a couple of tips you could use when choosing a tool for your marketing strategies.
– Straighten out your reasons and parameters for using the tool. The parameters can be as small as the frequency of posting, hashtags, the theme of content, etc.
– Analyze competitors who are on the same or similar level as you. You may use marketing tips that bigger brands use but since you might be catering to a smaller audience, it would make sense to follow trends of similar-level rivals.
– And of course, the usual, try a few till you find one comfortable to use and also gets you the data you most require.
And now, you can choose one from the list below.
Keyhole is known more for its social listening feature. But they also do have a brilliant competitor analysis dashboard. You can compare your or your client’s social accounts to those of other companies in your niche. You can also download reports and share them with your team. Their Profile analytics feature works well on the competitor dashboard and it’s also easy to understand and use. You can see who has more followers, more engagement, more share of voice, or better sentiment.
Also, you can use the Social Listening feature to monitor your competitors’ campaigns and strategies.
And then, you can jump in on any conversation and promote your brand before your competitor replies.
Similarweb is a Competitive Market Intelligence Platform. You can track and compare things like Traffic and engagement, SEO and PPC Keywords, Audience Interests, Traffic Sources, and Popular Pages.
They have a 3-step process that helps you research, strategize and execute smart plans to improve your own social media and business. It will also enable you to emerge as a top business in your niche leaderboards. Step one is Benchmark, where the app will help you place yourself as per your current ranking across marketing channels. The next step is Discover, where you’ll be able to understand what campaigns and strategies work for your competitors and what you can learn from them and apply to your own campaigns. The last step is to Optimize. This is where you can maximize your ROI and allocate resources based on what you find from steps 1 and 2.
Semrush is another widely used tool for competitive research. This tool gives you the opportunity to understand traffic generation tactics used by your competitors, you can see their top pages for products or offers, it allows you to stack yourself against other competitors and help you understand where you need to put in more work and where you can relax resources for a little while. You can also get access to your competitors’ organic strategies and advertising tactics.
You can track brand mentions on this tool which means you can also track your competitors’ activity using keywords like their brand name or their products name.
With Semrush, you can explore the competition, stay alert to market changes, enhance your online performance, and stay at the top.
4. Quick Search
Quick Search by Talkwalker is a powerful search engine that doesn’t just give you data, but also brand insights. You get access to important KPIs like engagement, volume, sentiment, demographics, and geographies. Comparing this with multiple sites and competitors will help understand where you stand in the marketing game. This also enables you to jump into the latest trends and capture the attention of a wider audience.
Quick Search also has a content creation feature that digs deep and gets you results that have made an impact in the past.
Sprout Social is an all-inclusive Social media management tool that offers scheduling and publishing, engagement, analytics, listening, and more. Their competitor analysis tool lies within their analytics feature. You can get stats like the most used hashtags, the number of likes, and comments, and how much public engagement each post gets. You can also see which is the most trending post from each of the competitors’ accounts.
Once you have all this social data, you can craft and perfect your social campaigns to gain more engagement and reach.
This is a social media monitoring tool that’s big on listening and mentions. You can use these features for your own brand or you can also enter keywords relevant to your competitors’ businesses and products. You can have the tool fetch mentions which will help you jump onto conversations and promote your own brand or learn more about the trends that are going viral.
The mentions will be brought in from socials, but also other different platforms like news sites, blogs, forums, reviews, podcasts, and lots more.
Hootsuite is another social media management tool that offers scheduling/publishing, engagement, analytics, and more. They have an inbuilt dashboard called Hootsuite Streams. Streams allow you to monitor metrics across different social media platforms like the number of posts, likes, shares, comments, mentions, etc.
You can have all of your social streams in one board or you can have separate boards for each of your social streams. If you put all your socials in one board, you can add another board that will monitor your competitors. This way you can compare metrics between yours and your competitors’ socials all in one dashboard.
This is a tool that focuses on listening and analytics. They have social media management and also online reputation management, WhatsApp business services, omnichannel solutions, and more. With Locobuzz, you get real-time listening and audience and influencer insights. On their easy-to-understand and use dashboards, you can track and compare metrics like the number of posts, engagements, mentions, unique users, and new followers.
With this data, you can make smart business decisions for your marketing campaigns.
Crowdfire is one of the best social media management tools available. They also offer scheduling/publishing, mentions, listening, post analytics, advanced analytics, and competitor analysis.
Currently, they only have competitor analysis for Facebook Pages.
You can filter the time period by the last 24 hours, the last 7 days, and the last 30 days. Adding competitors is very easy, you only need to enter the correct Facebook Page handle.
The stats you get from Crowdfire’s competitor analysis are total page likes, the number of posts in the selected time period, and engagement, and you also get to see the top 10 trending posts.
There’s no question that you’re already doing the best you can for your brand or business. I just hope that this list helps you test and choose the right competitor analysis tool!
Do you already use an amazing competitor analysis tool? Let me know below in the comments!
That’s all folks!