Social media has evolved over the last few years. Currently, more than half of the world (59%) uses social media, which makes consumers tech-savvy, networked, and connected. In fact, this shift to digital communication has also changed the way many brands interact with their customers.
But what if someday you wake up and your social media account gets deleted or suspended? Sounds scary, isn’t it? Of course, social media algorithms keep updating and it is a tricky game!
You can have lacs of followers, but if you don’t have access to their inbox, you’re missing out on the best marketing strategy. So, get ready to convert your followers into subscribers. In short, start focusing on your most valuable asset — Your Email list.
Armed with these tips and tricks, you can effectively launch your next social media campaign. Each of these strategies has been proven great at growing your email list by using social media as an outreach tool.
Read on to learn more!
Tips to use social media to grow your newsletter list
1. Create an audience
Social media is one of the best ways to promote your brand, engage with your audience, build a following, and grow your business. And the best way to build an audience on the social media platform is by continuously creating and posting great content. There are many tools in the market like Jasper, Rytr, and others but if you are focussed on some quality content, some crazy Jasper alternatives are your friend. They help you create better and faster content.
2. Use FOMO to grab attention
Deep dive into specific topics, provide some free and exclusive downloads like tutorials, ebooks, etc, and show your audience what they are missing. The fear of missing out will make the audience subscribe to your email list. This can also be treated as a great lead magnet where you create an urgency using FOMO and then attract the leads using it.
Pro tip: Analyze your top-performing newsletters and share snippets of the same on social media platforms.
3. Contests and giveaways
If you’re looking to grow your email list and engage with your followers, a giveaway or contest is an excellent way to do so. It can help you to get a large number of subscribers in a short period. You can create a process where the participants would need to subscribe to your email newsletter to participate in the contest. This gives you a chance to build an email list that you can use later to grow your business.
Next, your prize does not necessarily need to be expensive. It can be anything that your audience is looking for, maybe a free subscription plan or access to an exclusive video.
Pro tip: Offer something appealing, create urgency, and don’t forget to make subscribing to your email list a part of the process.
4. Focus on your bio
Your social media bio is the first thing that people notice when they visit your profile. And, since the attention span is reducing, it is critical to make the most out of this section.
So, make sure you create a great bio and add a killer CTA to it. Utilize the space to build a deeper connection by adding the link to subscribe to your newsletter.
For example, on Instagram, you can easily add a clickable link to promote your newsletter and get more signups.
Pro tip: Unleash your creativity in this section, and don’t forget to add a compelling CTA.
5. Leverage the power of Facebook Ads
One of the best ways to grow your email list is to use Facebook Ads. With the help of Facebook Ads, you can target the right people with a clear message and get more newsletter subscribers, and then continue the conversation via Facebook Ads comments.
To grab the attention of the audience on Facebook, create an optimized ad. Then, set a budget and use pixels to track the leads. Going forward, you need to test and tweak the ad according to the response to run a successful lead generation campaign.
Pro tip: Do a test by setting a low budget and running the ad for 48 hours. The first 24 hours to track the performance and the next 24 hours to see the response of the audience.
6. Don’t forget about YouTube
If you’re looking to grow your brand and build consistent brand awareness, YouTube is a great platform. It is the second-largest search engine that can help you quickly build a great following.
To start with, identify your goals, find your voice, strategize your content, and create a content calendar. This will help you to stay consistent and streamline the entire process.
Next, create videos and teach your followers what your brand is all about. Then, make sure to have a strong CTA. It can be a great way to encourage subscribers to take action after watching your video. Create a compelling value proposition by describing the benefits of subscribing to your newsletter. This will in turn encourage your viewers to sign up for your email list.
Pro tip: You can try embedding your Youtube videos on the websites to reach a wider audience. This can prove to be a great way to get more subscribers.
7. Create videos or Instagram reels
Video content is growing in popularity, and you can leverage this by creating Tiktok videos and Instagram reels. These are short video clips that can be used to convey your message and redirect people to your website or bio.
Pro tip: You can try to create a bit of funny or humorous videos to get more traction and grow your email list.
8. Make use of the live section
Both Facebook and Instagram give you a live feature that allows you to go live on the platform and interact with your followers. This is a great way to build a human connection and grow your following.
And the best part about this feature is that the algorithm favors the live section, which means you get a chance to reach a wider audience. You can also save it so that in case someone misses the event, they can refer to it in the future.
Pro tip: Don’t be afraid to try out new features. Get creative and boost your online presence.
9. Leverage influencer marketing
Influencer marketing can do wonders for your business!
Partner with influencers and have them promote your newsletter on their page. It is also a great way to build an online presence and solid relationship with your audience.
Pro tip: Before collaborating with an influencer, do proper research, and check out the social media analytics as followers count, engagement rate, reach, and so on. Go for an influencer that aligns with your brand.
10. Use polls and questions
Posting polls and questions are one of the best social media marketing tactics to get more engagement. This can help you to grow your email list as well.
Anyone who posts an answer or votes on your poll definitely wants to know the results, right? So, you can ask the participants to provide their email to unlock or view the results. It is good to create some free ebooks or downloadable content assets that you can offer to members who subscribe to your email newsletter.
Pro tip: Along with social media, you can also try using a landing page as well for the same.
11. Offer discounts
Though offering discounts is a tactic used to boost sales and conversions, you can also use it to gather more emails. Wondering how?
Well, you put up a discount code on your website with the condition that the code will be revealed only after you enter the email id or fill in other details.
Pro tip: Provide an attractive offer/discount so that people are enticed to share the information.
Social media isn’t just for posting pictures or memes to get more likes and shares. If used properly, it can grow your email list and take your business to the next level.
Social media also provides businesses with various tools and features that can help them get the most out of their marketing efforts. These features can make it easier to create content, run regular ads, and even ask for a sale.
With all this in mind, there’s really no excuse not to be using social media to grow your newsletter list.
So, what are you waiting for? Apply these tips to use social media to grow your newsletter list.