Email marketing is an amazing digital marketing strategy to drive more sales and retain customers for a longer time. It’s among the most RoI-driven marketing practices that bring significant results when performed right. However, as we are moving towards a highly-digitized era where customers’ inboxes are generally flooded with promotions, standing out becomes difficult.
To entice your prospects to open your email and click on the CTA to take any action, you need to rethink how you have been performing it. You need to pay closer attention to details and improve it as your customers want to see them.
In this article, we will have a look at the top five tips to craft a successful call to action in your email to drive maximum revenue. If you are just starting out, these tips will help you take the lead and grow your business.
1. Keep it real
For generating trust and improving the overall click-through rate, you need to keep everything real and not some sort of a gimmick or loaded with terms and conditions. Be very clear about what you are offering and what benefits the readers will get if they click on the button. For example, you can highlight text like there are no hidden charges, you pay what you see, and more like them.
These types of text not only help you improve the call to action but also help you gain trust faster among your customers. This thing applies to every section of the email — be it the subject line, body text, or the main CTA, there should not be any misleading clickbait that will increase the bounce rate or unsubscribe rate.
2. Short and active
Ask your copywriter to draft every email in the active voice with very short and crisp sentences. It makes no sense in writing long lines or paragraphs and it has the main reason behind it. Many people check their emails on the go from their smartphones and if the email is lengthy, they might skip it save it to read later. However, as an average user receives a lot of emails a day, the probability of opening back the email is very low.
That’s why you should keep the email text as simple, and short as possible. However, make sure it’s conveying the entire message that you want to present to the readers. You can keep the email body text within 100 – 150 words as it’s easier to read and incite users to take the desired action.
3. FOMO works
Creating a sense of urgency using the fear of missing out technique works if you implement it correctly. No one wants to miss out on great deals especially when they need that product or services. You need to make your audience feel they will miss out on something really great if they don’t take action right now. You can specify in bold text that it’s a time-sensitive offer only or you can run a counter on the landing page.
This technique will bring a higher CTR and will make your call to action more prompt and active participation. You will find a lot of free FOMO templates for creating your copy more exciting and click-worthy.
4. Use the right colours
This trick sounds ordinary but it brings extraordinary returns and improves the overall call to action of your business email. Pick the colours that reflect your brand and don’t change the colour theme frequently. Your readers should register a common theme so that when they will open your email, it will remind them of your brand.
Apart from colours, don’t overdo animations as they might load slower on some devices due to any reason. Keep the colour scheme simple, attractive, and clutter-free. You can use email marketing tools and pick any premade campaigns if you are not into designing them.
Smart creativity is the key when it comes to a successful call to action in your business emails. Be creative because you need to stand apart from the rest and attract your busy readers’ attraction in a limited time span. You need to understand the fact that people’s attention span is very limited and you need to make every aspect click-worthy without getting spammy.
Instead of using a free stock image, ask your graphics team to create bespoke images that can match your custom offer and improve the CTA.
Follow these simple steps for creating a successful call to action and drive more sales to your business. Email marketing is not hard and it can drive substantial results to your business strategies. If you are not into emails, it’s the right time to get started and drive additional traffic and revenue to your business. Keep experimenting with different formats to check which works best for you.