Posted by If you have just created a blog and find yourself in the so-called sandbox, you probably have already experienced the difficulty of ranking on Google and getting visits to your website.
But you don’t need to wait months for your SEO strategy to take effect to start getting the first organic visits; maybe you don’t know it, but optimizing your social media profiles can drive traffic to your blog.
The good news? You can do it completely free of charge, without using expensive advertising campaigns.
Especially if you’re in a competitive niche, this strategy can help you create a community of users who will see you as an expert in your niche and will give you interesting ideas for your blog content.
Even if you’ve been blogging for years, social networks can be a game-changer for your websites, considering the 4.9 billion social media users worldwide.
Ready to boost your blog traffic with some practical tips you can start implementing right now?
Why you should use social media to increase the blog’s traffic?
The 2023 has been a year of updates for Google which completely changed the search results for each keyword.
The average number of positions gained or lost during the October 2023 Core Update was roughly 2.5 positions, which can drastically impact your Click Through Rate.
But the right social media strategy can help you diversify your sources of traffic, helping you to offset Google’s algorithms change and creating credibility for your brand and your blog.
Diverse Audience Reach
The average person hangs out on seven different social networks every month.
This gives you a huge playground to get your blog noticed, instead of only focusing on Google.
By being active on multiple platforms, your chances of driving traffic to your website go way up.
And the interesting thing is that you can experiment with various strategies to understand which is the most effective for a particular social Media.
For example, short-form videos are perfect for YouTube and TikTok , while images, carousels, PDFs, and infographics are widely used on Pinterest.
Each one has its pros and cons and pulls in different kinds of viewers.
Tailoring content to fit these formats can help increase website traffic from social media.
It’s like throwing a wide net into the sea; the more variety you offer, the more fish you’re likely to catch.
Marketing Tools and Analytics
Google is not the only platform that provides you with detailed analysis tools like GSC or GA4; most of the social media platforms come packed with similar features, which are absolutely crucial.
For instance, with an Instagram for Business account, you can monitor post performance, audience demographics, and interactions, while on Linkedin you can track post engagement, follower demographics, and page views.
You can also track this key data on Q&A forums like Quora, making your strategy even more effective
These features help you track how well your posts perform, showing which ones drive the most traffic to your blog.
You can see what content catches on, from short-form videos to engaging images.
This knowledge lets you plan smarter, making every post count toward increasing social media traffic and driving more traffic to your website.
Engagement Opportunities
People love to talk and share their thoughts online.
Use this to your advantage, and you will be considered an expert in your field.
Create open-ended captions, ask questions, or run polls and quizzes on your social media profiles.
These activities spark conversations and make people want to engage more with your content, making them interested interest to your personal site.
Not to mention that surveys and open discussions are a perfect tool for understanding which new topics to cover in your blog.
This is because you are asking for opinions directly from people interested in your niche, without relying just on keyword search volume, like most marketers do.
This approach builds a solid brand reputation across various channels, ensuring that followers see you as an authority in your niche.
Engaging your readers isn’t just about posting regularly, it’s about making every post count towards building a lasting relationship.
Social Proof
With various Google updates, E-E-A-T has become one of the most ranking factors.
Basically, you need to prove to Google that you are an experienced and trustworthy person, not just the owner of another affiliate website with AI-created content.
Social signals are not ranking factors, but they are one of the best ways to demonstrate trustworthiness and build brand awareness, according to Semrush.
If your posts get many likes, shares, and comments, others will notice. They think, “This must be good!” and they’re more likely to click on your blog.
Plus, the number of followers you have can make a big difference too.
More followers mean more people see your posts every day.
Make sure to include in your website’s home page the links to your social profiles, and add the possibility in each blog post to share the article on social networks.
Tips to Drive Traffic from Social Media Profiles
As we have seen, social media is an extremely effective weapon for increasing visits and visibility of your blog.
But how can you use them effectively without the risk of wasting time or even damaging your website?
Let’s now look at some effective strategies for obtaining long-lasting results over time.
Don’t be afraid to start
I know, jumping into social media can feel big and scary.
Especially when it comes to appearing in a video, is something that makes many people uncomfortable.
Thinking “ I’ll do it tomorrow” or “ being on social media it’s not for me” are just some common examples of procrastination, and they only stop you from getting started and trying to achieve your goals.
It’s like learning to ride a bike; at first, there might be falls, maybe even some scrapes.
Yet, the more you do it, the better you get.
Start setting up your social media profiles the right way with appropriate photos and a description of what you do and how you can help other people.
After that, start step by step; if you are on platforms like Youtube or TikTok, start with short videos, so that you can gradually get out of your comfort zone.
Try to do something more every day, and you will see that in a short time, you will overcome the fear of appearing in front of the camera.
Choose the right platform for your niche
Not all social media are the same and there are several factors you need to analyze before choosing the right one.
The average age of users, type of content, sector, and possibilities for interaction are some of the essential aspects to find out which one fits best with the people you want to reach.
For example, if your blog talks about professional growth or marketing, LinkedIn could be a great match.
On the other hand, if you’re in the fashion or travel niche, you can easily find clients on TikTok or Instagram.
You can also just search and understand the number of videos in a certain category and the engagement factors, such as the number of views, shares, and comments.
Create tutorials and how-to guides
Creating informative content is the best way to demonstrate your experience and knowledge about a specific topic.
This approach provides your audience with valuable information, making them more likely to visit your blog.
In fact, most of website owners make the mistake of using social media as a sales tool, sponsoring products or services (especially in affiliate marketing).
Of course, you can do it, but if you’re just starting out it’s definitely not the best strategy; you need to create a relationship of trust and a community first.
Otherwise, you will be considered as one of many trying to sell something.
Create your own tutorials and guides, but using your unique point of view, based on your experience.
For example, if you have a blog about digital marketing, you could share some tips that led you to be successful in a particular campaign, or how a particular SEO strategy allowed one of your clients to get excellent results.
Interact with your niche experts
Don’t make the mistake of considering experts in your industry as enemies.
In fact, you should see them as a unique opportunity to grow and increase your brand awareness.
You can gain insights, tips, and even create partnerships with influencers that will boost traffic to your blog.
By sharing their content or starting conversations, you become part of the community.
This isn’t just networking; it’s about building relationships that can lead to guest posts or collaborations, like case studies or interviews.
These actions put your name out there and bring more eyes to your website.
For example, if you use LinkedIn, share or comment on a post from an expert in your niche, sharing your experience about it.
And, who knows? That influencer can reply or even share your answer with his audience, making you gain visibility!
Remember, every interaction is a chance to show off your expertise and attract visitors keen on what you’re talking about in your blog.
Utilize Q&A Websites
Q&A websites are a gold mine for driving traffic to your blog.
Especially after the latest Google Updates, these websites have gained a ton of traffic and visibility.
Try to type every keyword on Google and you’ll see Reddit and Quora in the top positions.
On these sites, you can share your knowledge and solve problems.
This approach not only shows you’re an expert but also builds trust with potential readers.
By answering questions related to your niche, you guide users directly to your blog for more information.
Again, don’t make the mistake of answering questions using AI; use your personal experience and opinions, showing that you really want to help.
In this case, dropping a link to a specific page of your blog in the answers is a smart move.
You will have answered a question helping readers and at the same time, you can invite them to read one of your in-depth articles on the topic.
Share on multiple platforms
If you have decided to use multiple social media to create content and drive traffic to your blog, you may be thinking that you will have to create dedicated posts for each of them.
Fortunately, this is not the case; the best way is to automate them, making your job much easier.
For example, with Crowdfire you can connect all your social media accounts to your website and share with a single click the post all over these platforms.
Besides, you will have all the data and analytics available to monitor your progress, without accessing the individual platforms.
Conclusion
Social media is an excellent ally for increasing traffic to your blog, whether you are just starting out or your blog has been active for several years.
With the right content and strategy, you can turn your profiles into powerful funnels, creating credibility and trust toward your website at the same time.
Not to mention that this strategy can open the doors to collaborations with your niche experts, increasing your audience even further.
Remember, the sooner you start, the sooner you will be able to increase traffic to your blog!