9 Benefits of Using Social Media Automation Tools for Your Business

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Don’t you wish you have a couple of extra hours in your day to accomplish your social media marketing tasks?

In this ever-changing world of marketing and highly progressive era of social media, most of the marketers also have the same desire. But this reality can also not be ignored that, utilizing the same 24 hours some brands have made its mark on prominent social media platforms. While many are still endeavouring.

If your brand is also having a hard time on social media to create an impact on people. Then it is high time you need to make some significant changes in your marketing strategies.

Thanks to technology, there is a lot that the world has to offer. So do not get afraid of the changes and pursue strategies which can save your time, reduce costs, and increase efficiency.

Automation is a substantial aspect that businesses often overlook while finding ways to get an edge over their competitors. So, if you want your brand to rule on social media, then you should consider automation. Because this will not only simplify your business operations but also speed them up to a great extent.

Not convinced enough? Let’s get deeper and check out more benefits that social media automation tools can bring to your business.

  1. Gives back your time

The best incentive you can get by using social media automation tools is the amount of time they help you to free up. So that you don’t have to wish for those extra hours.

Instead of spending countless time performing the mundane task on social media to maintain your brand presence, you could invest those hours doing something more productive. Also, with automation, human error is eliminated. So, you can ensure that your automated tasks will get executed on time and without any mistakes.

There are so many companies like Wishpond, that very much believes in automation. Almost 90% of their posts are automated. They also schedule their Tweets in advance and also use automation tools to reply to customer inquiries on social media.

  1. Reduce labour costs

Marketing is, no doubt, an influential factor for the growth of any company. That is why most of the employers spend so much money on hiring a large number of employees to undertake their marketing tasks and keep up with the workload. But with the help of automation, you can perform all such activities in a very cost-effective manner. Plus, you also don’t have to worry about the manual related issues and other risks.

Splurging a minimal amount on an automation tool to get all your work done is far better than spending extravagantly to hire ten different people for performing ten different tasks.

  1. Improves engagement

It is very much obvious that businesses these days use various social media platforms to target their customers. But handling all of them manually at a time can be overwhelmingly stressful. By using automation tools like Crowdfire, you can manage all your social media accounts with a single dashboard and publish content in all of them at a time. This tool also helps you to determine the perfect time to schedule your post so that your content will get maximum exposure.

Like this, social media automation tools can be helpful to you in so many ways. Also, the fact that it requires very less investment and provides high efficiency makes it a more reliable option for businesses to consider.

  1. Improves brand credibility

To retain customers, companies need to interact with their audience regularly. And social media is the best platform where you can enhance your brand credibility by liking and commenting on your customers’ post whenever they share your content.

However, it is also a very tedious and time-consuming job to like and comment on every shared post. In such a scenario, social media automation can minimize your efforts. With the help of automation tools like Gramboard,  you can automate your comments and likes, which make users feel acknowledged and appreciated.

Isn’t it much more convenient than filtering the posts and then commenting on them?

  1. Increase your brand awareness

Consistency is the key to brand awareness. If you want to expand your customer reach, then you need to be active on social media. It means you have to be consistent in publishing a variety of content across all your social media handles. And manually it is always not possible to maintain the flow as humans can sometimes fail in making time, creating content and due to any other reason. But, machines don’t have such restrictions.

Regardless of what content you want to post and on how many platforms you want to publish. Social media tools will never disappoint you.

For example, you can schedule your blog post on one day and videos or Q&A related to that the next day. Posting different types of content will keep your audience entertained and give them a reason to keep coming back to your account.

  1. Helps to post quality content

According to a recent survey, it observed that consistent post and quality content are the two critical factors based on which users decide whether to follow a brand or not. Companies that don’t have an adequate workforce to assign a team, especially for social media management,  generally missed out on posting quality content. As a result, they reap very less or almost no benefits of performing social media marketing.         

But while using social media automation tools, you don’t have to face such problems. There are tools like Feedly and Drumup that helps users to find fresh contents on the trending topics to share on their account. This is the reason why convenience shines through when it comes to automating social media.

  1. Helps to create more social links

Another advantage of using automation software is, you can streamline your process of following people on social media. Some tools allow its users to set up their accounts in such a way that they automatically follow back those users who follow them.

Apart from this, some tools also suggest social media groups for you to join, which are related to your niche or services. If you perform all these actions manually, then you will be able to follow only limited accounts. But with automation, you can reach out to a lot of people at the same time.

  1. Makes it easy to Re-use content

Do you have evergreen content that can go with all the occasions? If yes, then social media automation tool can help you in re-using them from time to time. You can automate all your tedious work of searching the content, giving it a fresh look, and then posting it individually across all your social media handles. Automation tools like MeetEdgar are very efficient at repurposing old content into a new format, which makes the process hassle-free for its users.

  1. Helps to improve your strategy

Automation tools also offer some excellent advantages. What about the data reports of the strategies you have performed? Many companies spend dollars to get the statistics overviews and detailed report of their marketing activities on social media. While others who cannot afford to invest much, manually review the growth and brand reach of their company as a part of their daily routine.

By automating social media, you no longer have to do all such things. Because most of the tools provide an easy-to-use interface to their users where they can check the followers’ count, likes, shares, and other helpful data of their accounts. With the help of this information, you can analyze the success rate of your strategies and take decisions accordingly for the betterment.

Hubstaff, a software company, use Buffer to automate their tasks as well as to analyze the results. That is the reason their blog traffic and conversions are increasing day by day.

Like this, there are so many companies that use automation tools to enhance their business and are getting great results.

Over to you

Social media automation tools can surely reduce your workload and complete all marketing tasks with high accuracy. But choosing the appropriate tool according to your business is also very necessary. Because an efficient tool will magnify the efficiency of your marketing operations and an inefficient tool will magnify the inefficiency. Results will depend upon your choice.

This is a guest post by Sumit Ghosh. Renowned performance marketer, user acquisition expert, and a product fanatic from Bangalore. He is a prominent speaker in masterminds and events in the performance marketing space. Sumit is the Founder of Socioboard, which owns products like Poweradspy, Socinator, Gramboard, DominatorHouse, and mobile apps in social media automation space which have millions of users.

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