More and more entrepreneurs and marketers are moving their marketing approach to digital advertising. Since it is one of the most effective marketing tactics nowadays, brands are hopeful to cut through the noise online.
Aside from online advertising being a promising platform for success, it’s also relatively cheaper than other types of advertising such as television or billboards. And we are talking about SEO or Search Engine Optimization.
SEO is PPC’s counterpart. PPC or Pay-Per-Click is when marketers pay a certain amount every time a customer clicks on a link or ad in the search results. On the other hand, SEO is the use of keyword optimization so your brands can be at the forefront of search engines’ first pages.
In this article, we’ll give you a rundown of the seven best ways you can increase conversions and sales through SEO.
1. Do extensive keyword research
SEO will never work without using the right keywords. Before you delve into various digital marketing strategies like content marketing, ensure that you have a list of keywords you want to rank for.
Google’s algorithm ranks relevant sites. And this is through the keywords they use. Due to the emergence of online advertising, there are many ways you can conduct keyword research.
One is to stalk your competitors by pasting their website URL into UberSuggest. This tool will then show what keywords are ranking for that particular site. You can then choose the keywords that are most relevant to your niche.
However, don’t stop there. Try to have different variations of the keywords by using tools that provide keyword variations such as Keyword Sheeter. From there, check which keywords have the most search volumes by installing Keyword Surfer. It’s a browser extension that will show you how many times a keyword gets searched every month worldwide and in the United States.
2. Ensure your on-page SEO is superb
Blog marketing is one of the most affordable ways you can rank your company online. However, it takes time, effort, and a killer on-page SEO strategy to rank.
For one, use keywords that are competitive in your niche. Once you know the right keywords you should rank for, here are some ways you can master your on-page SEO for blog content:
- Include the primary keyword in the title
- Mention the primary keyword in the first paragraph of the blog
- Include synonyms of the primary keyword in the blog’s first paragraph
- Avoid keyword spamming. Make sure the keywords are consistently spread throughout the content.
- Create a good structure for your blogs. Include H1, H2, H3, and H4 tags
- Include the primary keywords and synonyms in the subheadings
- Ensure that most of your sentences are less than 20 words to make them easily understandable
- Stick to three to five sentences per paragraph
- Always use transition words to create a smooth flow throughout the blog
- Create a captivating title
These are just some of the ways you can master on-page SEO when blog writing. As for your websites, make sure that you include keywords so Google indexes your websites as well. Any social media marketing agency knows that Google indexes the biggest social media channels online. Therefore, ensure that you use the keywords which are most relevant to your niche.
3. Master your off-page SEO
Once you’ve mastered your on-page SEO, ensure that you also create a killer off-page SEO when publishing blogs or content online. For one, always use short URLs. To determine that your blog is relevant, include the primary keyword in the URL and stick to five words or less.
Another off-page SEO technique is to create punchy meta descriptions. Additionally, include the keyword and its synonyms in your META. Never forget about link building.
When gaining traction in your niche, you will need external links to increase your site’s page and domain authority scores. Choose external links from authoritative sites with an .ORG or .EDU extensions. However, that rule is not set in stone. You can link to authoritative sites that are relevant to your niche so Google will find your site relevant as well.
In terms of internal link building, always make sure that you also link to your other relevant blogs.
4. Optimize your images
Blogs are more eye-catching when you have customized images. But a general rule would be to optimize your images so they make your site load fast. Customers easily get turned off and possibly abandon your site if it takes too much time to load.
For website images, stick to 150 to 200 kb. For blog images, make sure they are under 100 kb so they load fast on desktops and mobile phones.
As for your website, make sure that you take the mobile-friendliness test such as Google Console.
5. Create a social media marketing strategy
One way brands can boost online presence is through a solid social media marketing strategy. First, find where your audiences are lurking. Check demographics and create a social media marketing strategy.
The best part about social media advertising is you can customize your ads by setting the demographics feature. If you don’t intend to pay for social media ads, make sure that you also include the keywords you want to rank for on every social media post.
Make use of hashtags and user-generated content so you create a buzz online. This will tag your profile or business page as a popular page and Google might possibly index it.
6. Publish relevant and quality content
If you’re aiming for higher sales, always make sure to give your audiences what they’re looking for. Publish killer content all the time. Make sure that you give your audience something valuable.
You can provide tips, tutorials, or any useful information that they can’t find elsewhere. When your posts go viral, they be shared a thousand times online. This will gain you infinite marketing mileage.
7. Connect with your audience
Always try to communicate with your audience. Connecting with your audience shows that brands care and this is one factor that can impact consumers’ purchasing decisions.
The comments section on social media channels is a perfect avenue to communicate with your audience. This is where you can entertain positive and negative feedback about your brand. When dealing with negative feedback, show that you are willing to improve.
Last but not least, leverage social proof to persuade others that your products and services are one of the best in the industry.
Leanne Brooks is a passionate blogger and informative content writer who loves to write about social media marketing, seo tips, and web designs. She is currently working with adfluencer.de, Germany’s leading agency for influencer marketing.
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