For a social media marketer, there’s nothing worse than struggling for new content ideas. Running a professional social media account isn’t the same thing as your own account on Facebook or Instagram. Representing your company on social media, it’s crucial to be relevant and provide value to your target audience.
Content serves as fuel for your social media strategy and builds a strong foundation for your online presence in the social sphere. So you have to post the right things, at the right time to your target market.
Doing that constantly is important if you want to build trust with your audience. But being consistent can be tedious and coming up with fresh, trendy social media topics is a hard task, especially when you have to meet the deadline.
If you want to keep your sanity and create an engaging social media presence, you should check out these easy ways to help you never run out of content ideas and create content worth sharing on social media.
1. Facebook Groups
There is no scarcity of opinions on Facebook. You can find a lot of closed groups related to your niche. Once you join up to a particular group, try to understand how members engage within your group, what type of content is being shared by leaders in your group, which posts have the most engagement, what questions they ask, become an active member, and get answers to your questions.
One of the best things is that once you join the group, you can get notifications every time niche-related pages make a post. If you are looking for business and marketing groups, you can take a look at this awesome list of Facebook groups. Doing so can help better understand what people like and find fresh content ideas for your social media accounts.
2. Linkedin Groups
A lot of Linkedin Groups are filled with spam and self-promotion, but it doesn’t mean that they can’t be useful for your business. You can find a lot of active groups in your industry by searching the Groups tab. You can look for member opinions, see what content they find most relevant, and ideas for upcoming social media posts.
Linkedin Answers are a great place to tap into the collective knowledge of this network. If you want to test a new idea, you can use these groups to tell your story and get support for new initiatives. The main goal is to maintain a two-way relationship with active members.
3. Use Chatbots
Many social media marketers underestimate the power of chatbots. They help online businesses not only enhance customer experience on the website but also provide personalized content for customers and generate new content ideas that you can use for your social media accounts.
Using chatbots is a great approach to grill your customers about product suggestions, performance, tips, and other related products. Once you create a chatbot and get insight into the key terms, you can easily produce highly-personalized posts and improve your social media marketing strategy.
4. Spy on Your Competitors’ Social Media
If you are looking for new content ideas, a deep analysis of your competitors on social media will help you find some inspiration and lead you in the right direction to create good content. To stay in the know, it’s important to analyze your competitors’ marketing efforts on a regular basis.
Here are the following tips to do that:
- Keep an eye on their social media presence, what type of content they are creating, which content performs the best, and check out their engagement metrics.
- Sign up for their email newsletters to curate the most trending topics, business news, updates, and seasonal campaigns in your niche.
- Check out comments under top-performing posts, find out what works for them, and emulate their success.
- Use competitor analysis tools like SE Ranking to see online visibility of your competitors, what pages from their sites are the most loved by their audience, and detect similar keywords to expand your research and grab fresh ideas.
5. Discover Content Ideas with Feedly
Using Feedly is not just a great place to curate content, but also keep up with the latest trends, news, and updates from your favourite websites in your industry. It’s a great tool for social media content inspiration on the go.
Just sing up for free, organize your feeds, and sort them by category for easy scanning. You can look for specific keywords, topics, people, brands through all Google websites and monitor them once they appear in the news. One of the best features is to find new content via Twitter. So, you can easily integrate the list of users you already follow or add particular topics or users.
6. Come up with Google News
You can save a lot of your time by scanning relevant events and hot topics with Google News. Due to Google’s famous algorithms, you can see the best of the best news items and better understand which stories grab your readers’ interests.
The only thing you need to do is to enter a keyword phrase related to your niche and take a look at the news. Google News displays the results with headlines from different sources worldwide, organizes stories together, and shows them based to each user’s personalized interests.
7. Visit Industry Events
“Rehashing information that’s outmoded within your niche is a great way for some yawn-worthy content”, said Michele Mirman from Mirman, Markovits & Landau. “Attending niche-related conferences, webinars, meetups, and other events is a magic bullet for finding content ideas and improving your content marketing strategies.
Try to search for events related to your niche and jump right in. You can extract potential ideas not only from keynote speakers, but also look for cutting-edge ideas in breakout sessions. Moreover, you can take things one step further and create a series of social media posts with actionable takeaways.
8. Monitor Social Media Chatter
No matter what industry you represent, in the world of social media, perceptions and opinions can travel miles within seconds. If you want to survive in this world, it’s important to monitor the social media chatter for your niche and brand.
But just how Rome wasn’t built in a day, neither is a social media plan. That’s where social media monitoring can help with generating content ideas before you completely run out. Using tools like Crowdfire, Mention or Social Pilot for social listening, you can find out about your target audience, what they want, what makes them take action, niche-related topics with real-life examples, and use those insights to come up with great content ideas.
9. Leverage Crowdsourcing
By crowdsourcing, you can create content that’s targeted, relevant, and full of new insights. Along with that, you can feed off your own creativity and put your inspiration into work in your marketing endeavors. Asking your customers for ideas and suggestions can keep them engaged and fix the problem of running out of content ideas.
Online surveys and different polls can be valuable sources for generating and prioritizing these ideas in an organized way. You can easily conduct surveys on Facebook or use polling tools in Instagram stories. Alternatively, you can always use online survey tools like SurveyMonkey or Survey Anyplace.
10. Evaluate Analytics
If you want to generate content ideas that people will love, you need to constantly analyze what’s sharing on social media, reveal high-performing content, and improve your content marketing efforts.
Using web analytics tools like Finteza can help you discover your content quality and figure out what topics customers like the most. You will get not only content ideas for the future, but you can better optimize your poss to satisfy your followers’ needs and drive more traffic to your website.
These are just a few ways to create consistent content and never run out of social media topic ideas. Don’t burn yourself out while trying to keep on top of social media and come up with social media content. All that you need is to think outside of the box when looking for content ideas that people like, engage, and share.
With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Now introducing Social listening. Try it for free.