How to Write Engaging Product Titles for an eCommerce Site?

Posted by

On Amazon alone, sellers offer over different 12 million items. And we can only imagine how many products are sold on various eCommerce sites across the globe.

Are you ready to meet intense market competition? 

Do you know how to get your product noticed?

The first thing you should do is to come up with an engaging product title. If you have never written product titles before, here is a short guide for you.

Why Is It So Important To Write An Engaging Product Title?

If you choose the wrong title, your product will get lost in the crowd. 

When shoppers are searching for a specific item online, they look through the product titles and decide which product pages to visit. Consciously and unconsciously, they skip all the products that have unclear, irrelevant titles.

Therefore, if you want to attract customers, you should create a perfect product title. Your product title needs to be effective enough to catch their attention in the skimming process and encourage them to check out your product.

So, do you want to know what makes an engaging product title? Moreover, do you want to learn how to write them? 

If the answer is yes, follow these steps that will navigate you towards writing an attention-grabbing product headline.

7 Steps to Write a Perfect Product Title

Here they are. The seven crucial steps that will take you to the goal – creating attractive product titles. Let’s begin.

1. Know your target audience

People of different demographics and traits are attracted to different things. That’s why you need to define whom you are targeting. 

Based on their interests, likes, language style, demographics, and other, you’ll know how to adapt your product title to raise its attractiveness.

First, create a buyer persona. Are your target audience Millennials? Middle-aged employed women? Experts from a certain industry.

Describe your product in the way it will appeal to your buyer persona. 

For example, Chubbies is an online store that targets Millennial men. Therefore, their product description reflects a humorous, friendly tone that men in their twenties would like:

  • THE CHUBBERALLS (product title for overalls)
  • THE APPLE OF MY DYES (product title for tye dye shorts)
  • THE MAN, THE MYTH (product title for a shirt)

2. Keep your product title brief

Make sure that your product title length doesn’t exceed 200 characters. Why? Because the title should consist of only relevant detail.

Keep your title concise, informative, and short. That’s what the users expect from a product title, and that’s what you should deliver.

Take a look at these examples:

  • Remington MB-200 Titanium Mustache and Beard Trimmer, Black
  • Revolutionary Trimming Technology Remington MB-200 Titanium Covered Blades for Mustache and Beard Trimmer, Black, Non-Slip Grip, Adjusts to Create 9 Length Settings

Which product title would catch your eye first? It is the shorter one, right? Not every feature needs to be included in the title. Leave something for the product description.

Get straight to the point and eliminate any unnecessary words. Think of it like this: if there is any word in the title that doesn’t provide valuable and absolutely necessary information to the user, delete it.

3. Use keywords wisely

Keywords will help the users match their search input to your product. If you want to speed up your keyword search, turn to online tools for help.

Research keywords using Google Keyword Planner or Ubersuggest, and choose one or two keywords that fit your product the most.

Adding relevant keywords can further describe your products but also bring added value to your items in terms of exposure. Using strong keywords can put your products at the top of users’ search results.

However, never use a keyword just for the sake of optimization. Pick your keywords carefully so that they perfectly fit your product description. 

4. Mention the key attributes

The product title needs to include all the crucial attributes. That is the attributes that users are interested in when searching for such a product.

The features that you should include in the title are:

  • name of the brand
  • name of the product
  • color
  • material
  • size/quantity/unit of length

Omitting relevant details can make the users scroll past your product. For example, if you are selling branded items, the name of the brand is of the essence. Also, if the product has a specific title that it is known for, use the same title.

If you are unsure how to incorporate the key attributes without making the title too lengthy, you should turn to essay service reviews. Essay writing services or academic writing services are used to adapting their writing to a certain number of words so they can be perfect for the task.  

5. Use powerful adjectives

Convince the users that your products are better than the rest by using powerful adjectives.

You don’t want to sound tacky, but if your product title allows some embellishment, opt for head-turning adjectives. For instance, use “gorgeous” instead of “beautiful”, or “outstanding” instead of “remarkable”.

Even though the difference seems small, it won’t be in the eyes of consumers. People tend to navigate towards the best of the best. That’s why your adjectives should convey the message that your product is supreme. 

Just take a look at The Better Skin Co product titles:

  • Mirakle Cream
  • Epik C Serum
  • Lava Magik
  • Amaze Balm

They use powerful adjectives with a unique twist in spelling. That’s what makes their product titles stand out.

Here are some suggestions of powerful adjectives you can use:

  • epic
  • brilliant
  • excellent
  • fantastic
  • killer
  • ultimate
  • top

6. Be Unique

The more unique your product title is, the more noticeable it will be. 

You want the buyers to be able to distinguish your product from others. This is why original product titles can be your advantage. 

Try to incorporate your brand’s personality into your product title. A strategy such as that one will make your product titles easier to remember. Also, it will make them more recognizable as they will associate the users to your brand.

In the sea of generic text, having unique product titles can be your path to an increased conversion rate

7. Proofread

Yep, even if your product title consists of five words, you should check it for typos. There’s no such thing as being too careful. Especially when it comes to spelling and grammar mistakes.

Writing product titles with typos will negatively reflect on your brand’s reputation. Not to mention that it will present your brand as careless.

Users certainly won’t want to purchase products from a company that can’t even write an error-free product title.

You can use online proofreading tools like Grammarly. In this way, you won’t have to worry that you overlooked a mistake. 

Final Thoughts

Now that you know what it takes for writing an engaging product title, it’s time to put these tips to use. Consider these guidelines and be inventive enough so that your product title sticks out in the crowd.

Remember that it’s all about effort and authenticity in this competitive world. That’s why you need to focus on writing titles that will be worthy of users’ attention.

Don’t wait any longer. Get to writing!

With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Now introducing Social listening. Try it for free.

Schedule Instagram Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.