Learn How to Install the Facebook Pixel in WordPress

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Don’t know how to use Facebook Pixel in WordPress? Are you still unaware of the usage and benefits of Facebook Pixel? If you apply the Facebook pixel to your WordPress website to collect user interaction data and use it to boost your targeted advertising, you can always stand out and accomplish your market objectives. You’ll read what the Facebook Pixel is in this post and why you should install it on your WordPress.

What is Facebook Pixel?

The Facebook Pixel is a monitoring application created from your Facebook ad profile and introduced on the main window of your homepage. It identifies unique acts users execute on your platform and presents you with information to help you optimize your Facebook and Instagram advertisement strategies to improve efficiency. Centred on their behaviour on your website, you can use the information that your Facebook Pixel documents to display your content to various customer segments. You can also use them to generate a custom audience to recruit new clients after you have generated audience segments dependent on your Pixel data.

Significance of installing Facebook Pixel to WordPress

  • Track your performance:

You seek to optimize your ROAS when you execute Ads on Facebook. You should use a Facebook Pixel to monitor the transactions on your platform. The Pixel will give you lots of key details on all the various activities users hold on your webpage and will help you decide how much money your ads create for you.

  • Customize the latent audience:

The key findings of the website marketing strategy where you get from your website’s user operations can help you develop personalized Facebook viewers. You can develop different customers based on their actions on your website using your Facebook Pixel data. The information used to create unique audiences also allows us to create audience segments depending on them. These are consumers who exchange with your root community similar features.

  • Draw the viewer’s attention:

Even if you are not prepared to start Ads on Facebook yet, you can indeed set-up and gain from a Facebook Pixel. The Pixel dynamically adjusts page hits, and you can also switch on Automated Events and make it track important website activities automatically. If you begin gathering details on your website users now, it will be smoother for you to refine ads in the long term.

  • Optimize your platform:

The Facebook Pixel allows you the opportunity to initiate advertising campaigns targeted at the consumer with the greatest likelihood of transition, it could be the first step of your social media marketing strategy. Facebook can present advertising to individuals who are more likely to take a buying action. This can be done by determining the appropriate purpose of the advertisement, but the enhancement of conversion is only feasible if the Facebook Pixel is enabled on the site.

Steps on how to install Facebook Pixel in your WordPress:

There are two methods of installing Facebook Pixel in your WordPress:

  1. Using manual code
  2. Using plugins/addons

Manual (without plugin) method:

You’ll have to create the code snippet for the Facebook Pixel and then attach the text to the header of your blog. If you don’t want the additional features provided by the extension, here’s how to insert Facebook Pixel without the plugin to WordPress. This is a lightweight alternative that requires the Facebook Pixel script but has nothing to be added.

  • STEP 1: Build a Facebook Pixel

Go to the Pixels tab in Facebook Advertising Manager to get registered. You should press the green button to add a pixel if you haven’t generated a pixel yet.

There can only be one pixel for each Facebook Advertising account, so you’re only going to duplicate this very same pixel throughout all your pages. Everything you need to do on the toolbar is press Build.

  • STEP 2: Get your Pixel tracking code

You should be seeing a list of choices in the Install Your Pixel Code box after you have built your Facebook Pixel, or, if you don’t, go to the Pixel tab and press Set up Pixel. Pick ‘Load Code Yourself Manually’ from these choices, scroll to the bottom to the Facebook Pixel monitoring code section on the next tab, and copy it.

  • STEP 3: Insert tracking code to your WordPress

Next, on your WordPress, you have to insert the code snippet you just developed right just above the ending tag. There are a couple of ways that this can be done.

1. Attach it specifically to your child’s theme’s header.php register.

2. Using the free and flexible plugin for Inserting Headers and Footers

Locate the header.php file to use the child theme and insert the Facebook Pixel code automatically well before the tag.

Plugin method:

The benefit of this strategy is that from within your WordPress dashboard, you can build buyer personas and engagement targets. For eCommerce shops, this plugin is particularly great because it has specialized eCommerce and Simple Digital Downloads functionalities. So that’s the actual reason why choose these plugins over the manual road if you want those extra skills.

  • STEP 1: Add Facebook Pixel Tracing

You will need to attach your Facebook profile with Pixel Caffeine to install the Facebook Pixel code snippet. To do this, go to your WordPress dashboard’s Pixel Caffeine – General Settings and then hit the big Facebook Link button. Then you can use the drop-downs to pick which ad account and Pixel to use after granting Pixel Caffeine the correct permissions. Select Submit until you’re done.

  • STEP 2: Create Plugin Tracing Choices

You can customize the plugin’s other monitoring options until you’ve installed Facebook Connect. First, on the General Configuration page, you can scroll to the bottom of the Custom Demographics field to customize items like Post Form Logging, User Logged-In Status, Taxonomies, etc.

You can also configure conversion monitoring in the Conversions field if you are managing a WooCommerce or Simple Digital Downloads shop.

  • STEP 3: Generate Custom Audience & conversion tracking

Your Facebook Pixel is fully operational right now. Although you can use the sections for Custom Viewers and Transformations to reap the benefits of Pixel Caffeine’s more sophisticated functionality. You can do so from the Conversion/Events tab if you wish to monitor your own transformations, such as when a consumer visits a specific page or hits a connection.

Check if your Facebook Pixel is successfully working:

Using Google Chrome’s Facebook Pixel Helper application is the best way of verifying if your Facebook Pixel has been installed successfully on your WordPress site. This enhancement is also accessible for Microsoft Edge and not just for the Chrome browser. The Pixel Helper will inform you whether your Pixel is working and help you fix various problems.

The extension button will change color if your pixel is functioning, and it will display the number of available pixels on the site. Also, make sure that the Pixel mounted on your website has the same ID as the one you see in the Manager of Events. If you click on an extension button, a pop-up window will open to tell you if your Pixel is operating correctly. If not, a notice of an issue will display.


When it comes to revamping your inbound marketing strategy, you are advised to be versatile with your business plans to stand out among the competitors. You should attach Facebook Pixel to examine the efficacy of your Facebook Ads and take advantage of new features, such as custom viewers and conversion tracking if you advertise your WordPress site on Facebook. You can either manually apply the tracking code just before closing the tag to insert Facebook Pixel to WordPress, or you can use a free plugin. Now you understand why adding a Facebook Pixel to your WordPress website is so relevant. As you’ve noticed, adding the Facebook Pixel to your WordPress site is convenient. It can be achieved either manually or by using a plugin.

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