Social Media Updates this week [July 3 — July 9, 2021]

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Stay on top of Social Media news 🙌

  • Facebook runs video tests to make Instagram more like TikTok.
  • Is testing new comment ‘limits’ to help reduce the impact of targeted abuse by groups.
  • Added another way to protect accounts from unauthorized users.

Read more.

  • Is testing new audience controls on tweets, making it easier to engage around various topics.
  • Is testing new in-stream alerts for its various privacy settings and options.
  • Some Twitter users are seeing fleets from profiles they don’t follow as part of a new test.
  • Twitter has agreed to new Indian government regulations, despite concerns about the impacts on user speech.

Read more.

  • NFL to broadcast exclusive content on twitter spaces as part of new rights arrangement.

Read more.

  • Has joined EU climate pact with renewables pledge.

Read more.

  • Is testing a new ‘threads’ option for feed posts.
  • Added new harry potter ar features, which utilize new skin tone sampling to better match effects.

Read more.

  • Will enable all users to make longer videos.

“Over the coming weeks, we’ll be rolling out the option to create longer videos to everyone on TikTok, giving our global community the flexibility to film, upload, and edit videos up to three minutes in length directly within TikTok. Once ready, you’ll get a notification that longer videos are now part of your creative toolbox.”

Read more.

  • Added new ‘shoutouts’ option to enable users to pay for personalized video messages from stars.
  • Launched ‘resumes’ to help connect candidates with job opportunities.

Read more.

  • TikTok holds its lead as the most downloaded app once again in June.

Sensor Tower most downloaded apps - June 2021

  • Creators report frustration with Spotlight payments as spotlight usage soars.

Read more.

  • Banned all weight-loss related ads.

The updated policy will now prohibit:

  • Any weight loss language or imagery;
  • Any testimonials regarding weight loss or weight loss products;
  • Any language or imagery that idealizes or denigrates certain body types;
  • Referencing Body Mass Index (BMI) or similar indexes; and
  • Any products that claim weight loss through something worn or applied to the skin

This is in addition to ad content that is already barred from Pinterest, including:

  • Weight loss or appetite suppressant pills, supplements, or other products;
  • Before-and-after weight-loss imagery;
  • Weight loss procedures like liposuction or fat burning;
  • Body shaming, such as imagery or language that mocks or discredits certain body types or appearances; and
  • Claims regarding unrealistic cosmetic results

Read more.

  • Tested new channel guidelines to provide more comment management options.
  • Added new channel achievement cards to incentivize creator activity.

That’s all folks!

Please leave kind comments on anything I might have missed.

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