Posted by What happened on Social Media this week 👇
- Instagram tests new ‘re-share’ sticker for stories to encourage more thoughtful feed post sharing.
- Auto captions for feed posts are coming soon.
Link to tweet:
- Added new safety check-up tool amid rising reports of suspicious activity and hacking.
- The verification process remains problematic as bots get verified.
- Updated reply controls to enable changes in who can reply after you’ve tweeted.
- New business profiles get a step closer, with ‘convert to professional’ option now in testing.
- Fleets is retiring.
- Is testing new layout for images, considers adding limited time tweet editing.
- Added new tools for groups, including ‘expert’ badges and automatic invites for page fans.
- Announced $1 billion investment into new creator funding initiatives.
- Is making Facebook pay available as a payment option on third party websites.
- Provided new overview of its efforts to combat racist abuse online in the wake of Euro 2020.
“We identify hate speech using a combination of artificial intelligence (AI) and human review. AI helps us prioritize reports for our reviewers and take automated actions where appropriate. Between January and March of 2021, we removed more than 25 million pieces of hate speech content from Facebook — nearly 97% before someone reported it to us. And on Instagram, we took action on 6.3 million pieces of content, 93% before someone reported it to us.”
- Provided new overview of oversight board decisions and actions.
- Shared new insights into its internal and external diversity and inclusion efforts.
- Discontinued research into a brain controlled interface to focus on AR/VR advances.
“While we still believe in the long-term potential of head-mounted optical BCI technologies, we’ve decided to focus our immediate efforts on a different neural interface approach that has a nearer-term path to market: wrist-based devices powered by electromyography.”
TikTok
- Is advancing its efforts to further limit potential exposure to harmful content through automated removals.
- Launched ‘for you house’ pop-up store in the UK.
- Is now the first non-facebook owned app to reach 3 billion installs.
- Expanded ‘branded content toggle’ to add more transparency to brand/creator partnerships.
To turn on the Branded Content Toggle (if it’s available to you):
- Tap More options on the Post screen, then tap Branded content
- Turn the toggle On
Snapchat
- Is offering new ads certification recognition via its snap focus education platform.
- Shared new insights into sports engagement among snap users.
YouTube
- Launched new ‘new to you’ discovery prompts to highlight channels you’ve never seen.
- Launched shorts beta in all regions.
- Added automatic segmentation for clips and launched dark mode for youtube studio.
- Announced new office in Australia as it continues to build on its business potential.
- Is looking to improve content discovery with algorithm-defined ‘best’ listing.
Clubhouse
- Established an exclusive deal with TED to expand its content pool.
- Launched ‘backchannel’ messaging platform to extend in-room conversations.
- Launched beta test of multi-device connection, expanding usage options.
Messenger
- Launched ‘soundmojis’ to add another element to your replies.
That’s all folks!
Please leave kind comments on anything I might have missed.
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