30 best social media monitoring tools for agencies

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I’ve recently written a good deal about apps and tools that will help you in some specific way or another for your social media journey. There’s a list of scheduling apps, social media customer service apps, and also cost-effective apps.

Here in this article, I’m simply going to list all the apps and tools that can help you manage and grow your social media.

Here we go!

1. Crowdfire

One of the most cost-effective management and monitoring tools that offer Scheduling, Web Listening, Mentions, Calendar, Grid View, Content Curation, Analytics and Reporting, and much more!
They have a free plan as well and that allows you to manage 3 social accounts and schedule up to 10 posts per account. For free trials of their higher-paid subscription plans, you can write to hello@crowdfireapp.com

2. Buffer

 Another good social media management tool. Buffer offers scheduling, engagement tools, and analytics as well. They’ve also recently launched a feature called ‘Start Page’ that allows you to create a landing page for your ‘link in bio’ where you can collect and curate your favorite articles or links to your products! Check it out here.

3. Hootsuite

This is one of the more famous social media management apps. Hootsuite offers scheduling, engagement tools, monitoring tools, management of paid ads, and analytics. They have free trials available for the different subscription plans and they also offer departmental organization on the higher-paid plans.

4. Later

 Later is a scheduler that also offers analytics and they also have a feature called Linkin.bio for your link in bio landing page. They have media editing (adding text to images) and media storage as well.

5. Sendible

 Sendible is an all-inclusive social media management tool. They also offer scheduling, post previews, auto posting from RSS feeds, bulk scheduling and content suggestions, and a library. They do not have a free plan but all their subscription plans have a free trial.

6. Brand Mentions

This is the top social media monitoring tool. They offer real-time brand mention alerts. You can keep track of your competition and also manage your reputation online by joining in on conversations about your brand. They cover all social media platforms and news platforms and blogs too.

7. Simplify360

 This tool offers Social Listening and Social Insights for your social media channels. They have automated dashboards, analyst reports, and Predictive and prescriptive modeling. They also offer a Social Media Customer Service tool.

8. Locobuzz

Locobuzz is majorly known for its Listening and Brand Monitoring tool. However, they do also have scheduling, market research, and lots more. The app also has an engagement tool where you can reply to mentions, queries, and reviews.

9. Brandwatch

Brandwatch is an all-inclusive social media management tool. It has Crisis Management, Brand Management, Competitor Analysis, and Social Media Management. They don’t have a free plan and you must book a meeting with them before getting the prices for their subscription plans. But they do have a small business plan for 1–2 users that has a free trial and costs $108 per month.

10. Keyhole

This tool is also one that focuses on Social Listening but also has other features that an all-in-one social media tool would have. They have social publishing, profile, and competitor analysis. They are also well known for their Hashtag tracking and analysis.

11. Social Pilot

 Social Pilot is another all-in-one social media marketing tool. They have scheduling, RSS feed publishing, master calendar, bulk uploads, content curation, and more. They also have options for Client and Team management along with a social inbox and analytics.

12. CoSchedule

This is a social media management tool. They have schedules, bulk uploads, Social Templates, and a ReQueue feature. This feature keeps recycling your best posts and you can also automate recurring promotions or campaigns. They also have a cool ‘Headline Analyser’ tool that scores your headlines from an SEO point of view.

13. Agorapulse

 Agorapulse is a social media management and monitoring tool. It offers publishing, social media inbox, monitoring, and reporting. It also gives you the option to measure the real business impact of social campaigns or Social Media ROI.

14. Sprout Social

Sprout Social is another major social media management tool that offers engagement tools, publishing, listening, and analytics. They have a 30-day free trial and their subscriptions start from $89 per user/per month.

15. Meltwater

 This app is known for its social media intelligence tools. They have Brand management as well as Social Media management. They offer scheduling, engagement tools, media monitoring, social listening, and consumer insights.

16. Sprinklr

 Known more as a Customer Experience platform, Sprinklr also offers social media management. They have post scheduling, insights, engagement, and more. They have a free trial available and for prices, you’ll need to contact them directly.

17. BuzzSumo

 BuzzSumo is more famously known for content research that will increase your readership and eventually increase traffics flow to your site. They do have monitoring and competitor intelligence as well.

18. Mentions

It’s all in the name. Yes, Mentions offers mentions but they also have a Listening tool and a publishing tool. They offer brand management and competitor analysis as well. They have a free plan and a free trial for paid subscriptions.

19. Zoho Social

 Since Zoho is quite a widely used office suite, Zoho Social has turned out to be a very user-friendly social media management tool. They offer scheduling, monitoring, and analytics. They have a free plan as well as free trials for their paid subscriptions.

20. eClincher

 eClincher is also an all-in-one social media management tool. They offer everything from scheduling to monitoring and listening, to social inbox and engagement, to reputation management. They don’t have a free plan but they have a free trial.

21. Loomly 

This is a Brand Success Platform that offers publishing, content library, and approval flow. They also provide optimization tips, an ads manager, and advanced analytics. They have a 15-day trial but no free plan.

22. Cyfe

Cyfe is a business management dashboard that offers sales and customer support tools. They also allow you to fetch analytics for your social media channels. They support 15 languages as well and you can easily change this from the settings.

23. Mentionlytics

 Again, it’s all in the name. This is a Social Media Monitoring tool. They offer publishing and social intelligence with social media reports. They also have media monitoring and review monitoring.

24. Social Bee

Social Bee is a social media management tool. You can create, schedule, publish and analyze your social media content here. They support mainstream social media channels as well as Google My Business.

25. Meet Edgar

 Meet Edgar is a social media planning tool. They offer scheduling and analytics. You can also repurpose your content with evergreen posting. They have a free trial and their subscription plans start at $29.99 per month.

26. YouScan

 This is another social media monitoring tool. You can manage your brand reputation, conduct market research, and also measure your marketing performance. They also have a Mention Wall where you can see and engage in real-time conversation about your brand.

27. Mailchimp

Mailchimp started as an email marketing service but has now also included automated marketing services. They have scheduling, audience management and insights, and analytics. They have a free plan and also have a ‘pay as you go’ option.

28. Brand24

 Brand24 is a media monitoring tool. They have brand reputation management, media monitoring, competitor analysis, and social mentions. They also offer analytics and reporting and hashtag tracking.

29. Digimind

 This is a social listening and marketing intelligence platform. Digimind had brand reputation management, competitor analysis, consumer insights, and campaign analysis. You can request a demo and will have to talk to them directly about the pricing.

30. Synthesio

 This is a social intelligence app that has social listening dashboards. It allows you to create digital surveys for consumer and audience analysis. They also have a social media Command Centre where you can analyze brand health and engage in real-time social media conversations about your brand.

Well, there you have it. Choose wisely!

One comment

  1. Thanks for mentioning YouScan.io among the leaders in the social listening space! We love working with agencies, and our platform is well-suited for multi-client deployments. Don’t hesitate to get in touch with me directly on LinkedIn if you want a personalized demo/trial.

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