At present, 2.8 billion individuals worldwide use Facebook every single day. Therefore, imagine the potential Facebook has to make your business flourish with the help of social media. Marketers spend a lot of money on social media content and campaigns. But it will all go in vain if you don’t look at metrics before strategizing any plan.
But why is it important to keep a check on metrics?
- Facebook metrics are crucial to filter out content that fails to engage with the audience.
- It can save your cost and time on social media campaigns. Give you a clear picture of which marketing techniques are successful or not.
- You can create customer-centric content and boost online sales by understanding and identifying the target audience better.
- Monitoring your brand’s most significant Facebook metrics can show you how successfully you achieve your objectives.
It’s now simpler to manage your company’s online presence due to the rising use of Facebook metrics. Here are the 13 Facebook metrics you should track to grow your business.
1. Number of Impressions
Impressions measure how frequently content appears on users’ timelines. Every time anyone views your post, an impression gets recorded. Impressions are crucial since they show you how many people your post reaches.
In contrast to Reach, which only counts views from distinct people, it can include many views from the same user. But remember, don’t post content too often. The more posts you publish, the less organic exposure you will receive.
Reach is a prominent Facebook metric that lets you know how many people have seen your post. It only counts when a post, unpaid, or paid advertisement reaches a unique individual. It gauges how well the content resonates with your target demographic and guides you to change your marketing plan accordingly.
Service level management can also be used to establish clear business-based targets to ensure that the delivery of services is assessed, monitored, and managed in accordance with these targets. There are two kinds of reach on Facebook: organic and paid. Facebook allows you to examine both types of reach. Note that the reach will always be lesser than impressions. There are two kinds of reach on Facebook: organic and paid. Facebook allows you to examine both types of reach. Note that the reach will always be lesser than impressions.
3. Video Engagement
In present times, videos attract more engagement instead of static posts. Thus, tracking video engagement is essential. It will measure the profile performance based on views, comments, shares, and clicks your videos receive.
It can be an excellent tool to boost your business. You can see your videos’ performance with video statistics. By measuring them, you can learn about the best kinds of content to produce and which target audiences to focus on in the future. But it is also important to share high-quality videos and audio, this means that you need to remember to improve audio quality.
4. Audience retention
Audience Retention is a significant Facebook metric that calculates how long the audience watches the entire video. Most people are likely to watch only the first five seconds. It assists you in video marketing by helping you create the appropriate type of content.
You can produce engaging content in the form of videos and presentations using different presentation templates. This way, Facebook can recommend your videos and presentations to more people.
5. Engagement rate
One of the most crucial Facebook performance measures is the engagement rate. What exactly is the Engagement rate? It is the average number of people who liked, shared, clicked or commented on your post on Facebook.
The engagement rate gives social media marketers a more accurate picture of the success of their social media strategy. Anyone can calculate the engagement rate by multiplying total post engagements (likes, comments, and shares) by your page’s overall reach, then dividing that result by 100.
6. Likes and Follows
With the help of this parameter, you can find out who likes your page and who has chosen to follow you. The insights tab offers a more in-depth view. You can use in-depth data to check your page’s likes over time and a complete breakdown of purchased vs. organic likes.
However, when compared to engagement and reach, likes don’t always indicate the effectiveness of the marketing methods.
7. Click-Through Rate
CTR, or click-through rate, is an essential Facebook metric to track so you can see how many people who saw your content clicked on it. To calculate, divide the reach by the number of link clicks to calculate the CTR of content, then multiply the result by 100.
If the CTR of your profile is low, it indicates that users are viewing your advertisement but not responding to it. By monitoring this, you can assess how engaging your content is and improve the quality of your ad.
8. Cost per Conversion
Cost per conversion indicates how much you paid to convert a Facebook lead into a customer. For instance, your cost per conversion would be $20 if you spent $100 on Facebook ads and five individuals get converted. If your cost per conversion is excessively high, your ads may not be on point. To improve your conversions, you must follow up with your leads in a timely manner.
You might be marketing to the wrong audience, or your ad copy might not be compelling enough. Similarly, a lower conversion rate may indicate that your adverts are effectively tailored to your target market and convert quickly.
9. Cost per Thousand Impressions
The CPM(cost per mille )is the cost per thousand visitors who browse through your promoted social media post. It is a Facebook metric you should focus on if you want to raise brand awareness (cost per mille).
Some crucial CPM figures for marketers show that Facebook feeds have the highest average CPM, followed by Facebook video feeds. The Facebook right column ad has the lowest CPM, followed by Facebook Stories.
10. Followers’ demographics
This indicator measures the number of interactions with your Facebook postings. It determines which demographics are most drawn to your content marketing efforts. It may include age, gender, location, etc. Knowing where your audience will help you tailor your message and the tone of the content.
In addition, it will be easy to strategize your upcoming posts if you are familiar with your audience’s demographics. You can also use a social media management tool to make your Facebook posting much easier and more efficient.
Traffic is a Facebook metric that provides information about the frequency with which users click on the website link from your Facebook page. Your traffic determines the popularity of your profile as well as the content.
Your traffic will increase if you post relevant content and increase engagement. By monitoring this, you will be able to find what type of content people like and manage immediately with it. It will automatically increase the traffic value and social listening.
After establishing your brand initially, you need to expand your community and become famous for your brand name and logo design. To track your further growth, you can create a Facebook Group. It should consist of people who are your followers and the target audience interested in your business.
Facebook Group growth indicates how many active and new members you have gained over time. You can build a strong community and direct these audiences to your website through knowledge-based content.
13. Best time to post
People usually are under the impression that they can post anytime and any day of the week. But, finding the optimum time to post your content is key to the success of social media strategy in which time blocking apps can help you efficiently check on traffic.
Alternatively, you can use Crowdfire to publish content using the “Best time” option that ensures your post goes out when your audience is most active.
Also, you can use Facebook metrics to find the best time and day when your target audience will most likely engage with your content. Moreover, there will be more chances of page conversion if your posts reach out to more people.
Tracking the Facebook statistics is necessary before creating any social media marketing strategy. People usually feel that knowing the target audience and creating quality content is enough.
However, consistent monitoring is also necessary for producing valuable content. Don’t miss out on metrics data if you want to increase return on investment for your organic and paid marketing efforts. For better results, always reply back to your customers in a timely manner on social media, you can use various social media customer support tools available to make this easier.
This blog details a wide range of metrics to check on Facebook. You can choose whichever can help you grow your business. After analyzing the data, you can begin to optimize your post and create successful social media campaigns.
You can also utilize various collaboration tools to get your desired results in less time and even an NPS software that can gauge customer loyalty, identify organic growth opportunities, increase customer retention, and prevent customer churn.