As a small business owner, you have a complete set of responsibilities. Adding video marketing to your list of responsibilities is probably the last thing you want to do, especially if you have no expertise with video and don’t know where to begin.
Because they believe it to be too difficult, time-consuming, or even expensive, many small business owners and entrepreneurs are reluctant to embrace video marketing. It’s not just you: 16 percent of non-video marketers said they don’t utilize video marketing because they don’t have the time, and another 17 percent claim it’s too expensive.
So, how do you market your business in the face of limited funding and intense competition? With a strong video marketing plan, you can build rapport with your target market, highlight your brand’s distinctiveness, and urge people to participate in the kinetic message that is your company’s narrative.
Are you prepared to display your brand on the internet’s main stage? The screen time for your small business has just begun.
1. Use a video to present yourself and tell your story
You should appropriately identify yourself as a small business among a sea of other small businesses. Is there a better way than an introductory video to get started?
Introductory videos engage your target audience.
Whether they are a live, in-the-moment Q&A social video on Facebook, a behind-the-scenes peek at your company’s activities or a business profile video on the homepage of your website.
Make an online movie to clarify your brand’s history, respond to frequently asked questions, and provide a behind-the-scenes peek at everyday operations.
You can also use video marketing in your SaaS marketing strategies that may enhance website traffic, boost consumer engagement, raise marketing return on investment (ROI), speed up sales, and strengthen brand loyalty.
Look at this video marketing campaign from Warby Parker, which describes the prevalent problem that served as the company’s inspiration and explains how its approach provides a cost-effective answer.
Use this idea in the future to tell your brand’s story. Concentrate on the issue you seek to solve and the organization’s operations, including its background, core values, and mission statement.
2. Use video customer testimonials to your advantage
Even though an introduction video should be your priority, the following stage of effective video advertising entails getting creative and asking your customers to discuss your goods.
Customer explainer and review videos enable you to create original material that does not come across as blatantly sales-oriented while providing rapid proof of your company’s value on social media platforms.
Customer reviews are a distinguishing aspect of video marketing since they are unscripted and natural and offer a more authentic glimpse into how customers interact with a product or service.
When creating customer testimonial videos, look for uncomplicated video conversations that place the consumer in their context. Videos can be made at home or at work, but the dialogue should not be scripted.
Feel free to contact customers and ask them to make a customer review video if they aren’t already doing so.
If you can find the contact information of people who have already given written reviews, utilize it as a starting point and ask them to do a video review that will be posted on your websites and social media platforms.
You can also look through your brand’s social media mentions. You can ask to share the video if you notice your name on someone else’s posts or tales, or you can ask if they have any other marketing videos they haven’t already shared. This also helps you to enhance engagement rates by engaging with customers by fostering a dialogue between current clients and your brand.
3. Utilize video to shed a positive light on your employees
Video marketing encompassing video calls to demo videos works convincingly well to improve your employer branding. You can even choose the best business phone service to save bucks while doing it internationally.
People love to peek into interesting businesses, so even if the kinds of films you produce do not specifically highlight a product, you are still producing personalized engaging material that encourages interaction with your audience.
You can produce tutorial videos with the assistance of your internal specialists to assist prospective customers in better grasping your services or your goods.
You can also record daily activities for video blogs to show your clients and social media followers how hard you work and how well your team communicates. It can also act as one of the most successful mentoring programs for your employees and boost their morale.
Short videos that show a day in the life of one of your employees can also be powerful since they humanize your brand or business and help potential customers feel more a part of it.
Short videos can also highlight the camaraderie among staff members and your business’s fun at events and throughout workdays.
Brands that put time and effort into enhancing their corporate cultures are more likely to attract customers and employees. It also enhances the work performance of the employees.
Your entire marketing efforts can be greatly improved by implementing a video approach that emphasizes your company culture while encouraging new and existing customers to feel like they are a part of your brand.
4. Utilize customer-generated content for your video ads
Consumer-generated video advertising is one of the most economical and successful ways to attract new clients (while increasing client loyalty). Because people trust the opinions of other customers, they check reviews before deciding on a new good or service.
46% of American adults believe internet customer reviews to be reliable.
How will video advertisements help your small business attract more clients? Ask your current, devoted consumers to record your product videos or offer a portrait-oriented testimonial you may use as an advertisement.
You can utilize this content to advertise your brand’s internet presence, but it can also serve as social proof that your company is dependable, trustworthy, and focuses on customer satisfaction.
Grove Collaborative, a cleaning supplies manufacturer, deserves credit for making this idea a reality. Instagram Stories advertisements for the business brought in 37% of new clients.
How did they do it?
Utilizing media news and consumer reviews to produce vertical Instagram Stories video ads, Grove Collaborative targeted people who wanted green cleaning supplies delivered right to their door.
An advertisement for Stories features a customer describing their use of the product in their house and why they enjoy it.
Social proof instantly quadrupled the brand’s click-through rate without taxing the sales team or requiring them to look for new prospects.
How to follow suit is shown below:
- Request testimonial videos from users of your product and new or small content developers.
- You may design video advertising from scratch or edit pre-made video templates using internet software.
- To better understand the customer’s review, highlight the product’s important features.
- Finish strong with a “swipe up” to learn more about your product and a call to action.
One advantage of using video is that you can capitalize on potential buyers’ confidence in authentic reviews by including user-generated material in your targeted video advertisements.
5. Create social media-friendly product videos
Making videos is wise because most people learn visually. How do you grab someone’s attention in under five seconds while keeping this in mind? Marketers must answer that query when producing content for social media. It would help them create a collaborative learning experience for their customers. This will also result in positive customer feedback.
The solution is easier to understand than you might think: viewers will respond to interesting video material that is brief, direct, and easy to understand.
People naturally browse through their news feeds until they get interested in a post enough to pause and read it. They won’t give your message or content a second glance if it is convoluted, unclear, or boring. Your marketing expense should be aimed at enticing the audience.
On the other hand, short, shareable videos will pique their interest and keep them watching all the way through. Fortunately, even businesses with little resources can employ this strategy for video marketing.
Use product photographs to create original videos you can animate with text and graphics. Just like project management tools, you can find numerous video creation and editing tools to make things easier for you.
Let the social media sharing begin with your branded film in tow and demonstrate to internet users what your business is made of!
6. Utilize previous content in video format
Content is the backbone of your marketing plan as a small business owner. Redirect your efforts to make the most of your time rather than spreading yourself too thin on the content development hamster wheel.
Do you already have blog entries or social media images on hand? Why not transform that content into videos that can be shared?
Blog posts and listicles, for instance, make excellent content for video conversion. After all, 72% of people prefer watching videos to reading text.
Give the people what they want; the moment has come. The video design program PosterMyWall makes it simple to reuse content.
Here’s how you can quickly create videos from blog posts:
- Choose two or three main points from the blog post to highlight in a slideshow video.
- Choose a short, 1–2-minute film to ensure the highest level of user engagement.
- In PosterMyWall, you can make a personalized film or use a free video template.
- Create a message, typefaces, and color scheme unique to your company. You can use different customer service phrases to create a better impact.
- Finish with a compelling call to action that nudges viewers to register or make a purchase.
- On all of your social media platforms, share the video.
As you can see, creating videos is a lot simpler, less expensive, and saves your vital cash collection than you may imagine.
Based on the facts provided, there is no question that online videos are among the most successful digital marketing strategies.
Utilize internet videos to your advantage by adding video marketing into your business strategy while video marketing trends are still prevalent to grow your clientele and boost sales.