Are you looking for the best way to promote your business online?
Well, that’s a commendable ambition, as the modern digital world is overloaded with great options, and choosing the right one that works best for you can be challenging. When it comes to building your marketing strategy, you have to consider all the tools available on the market so far.
In this comprehensive review, we’ll look closer at bloggers and influencers as ways to reach targeted audiences.
However, your first and foremost task is understanding the key differences between both terms. Both run their social media accounts; both have thousands of followers. So, which one should you choose for your marketing strategy?
We aim to look closer at the blogger influencer paradigm, provide their definitions, analyze their key differences, and finally, help you make the right decision. Social media advertising is not cheap, so you need to make the right decision and get the most out of your ads.
Blogging and Influencing: What do you need to know?
Let’s begin with the basics.
When searching online for more information about blogging and influencing, you can find that, more often than not, people don’t see the difference between these two terms. And, both of them are frequently used interchangeably.
However, if your main goal is to build a successful marketing campaign, you need to understand the difference to ensure you spend money on ads wisely.
Once you finally do this, you’ll undoubtedly get the most out of your marketing campaigns.
Let’s get started!
Who is a Blogger?
A blogger is a person that has a blog on social media (Instagram, Facebook, etc.) Sometimes, bloggers have websites where they publish content. Some just share their thoughts and opinions; others show their hobby, sports achievements, etc. The theme of this blog depends on the person, his or her life experiences, skills, knowledge, and the like.
A blogger vs influencer makes posts on an ongoing basis, on average 1–5 times per week. This person shares an image or a set of images with their new achievements and engages their followers in the comments to these posts.
A blogger with thousands of followers from all over the globe usually earns money on their blog, which is called monetizing. This person shares affiliate links and sponsored posts or recommends other social media blogs. They also use Facebook ads to increase the number of followers and get more engagement.
More often than not, bloggers have an army of loyal readers that are looking forward to new posts or stories. Bloggers are considered trusted authorities in their areas as their followers trust them.
Who is an Influencer?
Let’s move on and look at another term — an influencer.
Who is this person? What is the exact meaning of this term?
So, an influencer is a well-known person with a big audience on social media (it can be any platform, YouTube, Instagram, Facebook, Twitter, etc.) Influencers are experts in their respective fields; they have a large audience. Moreover, they are considered to be trendsetters in their niches.
What about the content they post? Ordinarily, they talk about fashion, beauty, travel, or just post their lifestyle content. Professional business owners may also have millions of followers on social media, where their share their experience, skills, insightful business tips, and the like.
People see their growth and trust them.
Differences between Bloggers and Influencers
It goes without saying that both bloggers and influencers do the same. They run their social media accounts, share their experiences online, or even promote some services. Nevertheless, there are some key differences. Let’s take a deeper look at them.
1. The mindset
It’s one of the most distinctive differences between bloggers and influencers. The thing is that bloggers usually have a more long-term mindset, as their primary goal is creating content that will remain relevant for years to come. Beyond this, they do their best to build trusted and meaningful relationships with their followers.
Let’s talk about Influencers. They often have a short-term mindset. They are concentrated on building timely and engaging content that may not be relevant in a few years. Their main objective is to gain more followers, engage them, etc. They don’t want to spend their precious time building relationships with their followers.
Beyond this, influencers are mostly focused on building their personal brand and growing their audience on Instagram, Facebook, TikTok, on any other platform. Their content is usually more aesthetic and pursues one goal — influencing their audience and making them do something.
2. The audience interaction
Now, let’s talk about the way both bloggers and influencers interact with their followers. That’s a crucial factor to consider, especially if you are a digital marketer looking for the most effective online marketing campaigns. Remember that bloggers try to build a more personal relationship with their audience. How do they do this? They answer in comments, joke with their followers, share experiences, discuss something, etc. All this allows them to build a direct connection and become closer.
What about influencers? They don’t think about this. Moreover, their relationships with their audience are more distant. They publish content, but they usually don’t interfere with the discussion. They just leave their readers to comment, and that’s all!
3. The niche
That’s another critical factor to consider when discussing the similarities and differences between bloggers and influences.
Bloggers are experts in a specific niche, such as fashion, travel, lifestyle, business, etc. Due to this, they are experts in their fields. This means they spend a lot of time creating content for their blog. They are more specific and demanding. They are always ready to spend some time working on their content, they do research, analyze different sources, and only after that, they can be doubly sure that this particular post is worth publishing.
Influencers are often more general. They usually cover a lot of topics or products, partner with different brands, or promote services (or products) that are outside of their areas.
All in all, both can be effective marketing tools, but you have to remember that the niche dedication of bloggers makes them different from influencers.
4. Approach towards work
Finally, bloggers and influencers have different approaches to work. Bloggers tend to have a more traditional approach, where they create content and post it on their blogs. Influencers, on the other hand, often have a more modern approach to work. Their content is more creative, specific, and informative. Their audience considers them to be experts in their niches and, therefore, trusts them.
On the other hand, influencers are more specific and don’t usually post much lifestyle content.
They are more dedicated to work and, as a result, they are more successful.
In addition, influencers tend to be trendsetters rather than followers and this gives them a unique edge over bloggers in certain niches.
Whether you are a blogger or an influencer, you need to grow your audience, keep track of the latest trends in social media, and understand the full advantage of SEO lead generation. This will surely help grow your audience and make your blog more popular.
It’s time to wrap up what has been said about bloggers and influencers. As we can see, both have the potential to be powerful marketing strategies for companies that run their business online. Blogging can be a superb tool to reach a large audience and create a successful online presence. And digital ads on influencers’ blogs allow business owners to reach their targeted audience and drive sales. It’s up to you to decide which option suits your needs most of all because both will enable you to expand your business. This is where you need to analyze the chosen blog, check out its statistics, contact a blogger, etc. Only after that you can make the right decision. Remember that the best strategy for your business or organization will depend on the goals you want to achieve!