Category: Social Media

How to write SOP manual for social media team

Social media has emerged to be an undeniably important asset for companies worldwide. Marketers have devoted 23.2% of their entire

Social media has been at the helm of all things ‘marketing’ for over a decade now. As easily as brands

Social media analytics alludes to the methodology of gathering information from social media sites. It also includes that of blogs,

In the marketing business, data plays a major role in guiding strategy. Businesses of all sizes have now come to

I’ve already spoken about social mentions in my previous blog and why it is important for customer success. Another important

Do you feel your social game is a bit off? If yes, you’re not alone. According to research done by

A social media strategy for a small business is a crucial one to maintain brand integrity, increase brand awareness, reach

If you are an active social media user including Instagram, you might already know about influencers. At least, sure you

Social media is the great battleground today for marketers and businesses. Why? Because everyone is literally there — your potential customers and

Did you know that more than 90% of marketers agree that customers trust user-generated content more than the content created