The 5 Must-Have Instagram Tools for Social Media Managers

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The life of a social media manager is a busy one, and if you don’t use Instagram tools, it can get overwhelming very quickly. 

Planning out monthly strategies, scheduling content to post, analyzing how your posts are performing — it often seems like there just isn’t enough time in the day to get it all done. 

That’s where Instagram tools can come in, helping support your efforts to get the best results possible on social media. Here are five tools that, once you start using them, you won’t know how you were able to live without.


Kicksta is an Instagram tool that helps you grow your account by gaining organic followers. 

When you register an Instagram account with Kicksta, you’ll tell them your target audience — the type of followers you’d like to attract. Kicksta will then begin liking photos from users in your target audience, and gradually, those users will begin following your account as well.

Via their customer dashboard, you can track follower growth, monitor target performance, and make adjustments to your account. 

With their Partner Program, Kicksta offers bulk pricing for agencies looking to grow multiple client accounts. Plus, you can manage multiple accounts under one log-in inside their dashboard, allowing you to monitor all growth activity in one place!


Crowdfire is a social media management tool that lets you discover and schedule content — and, even better, to manage all of your social accounts in one place. If you ever struggle to find content your followers would like, Crowdfire is ideal for you; using this Instagram tool, you can find relevant and exciting articles and images to share. You can also create social posts using content from your own website. And finally, Crowdfire even gives you the ability to schedule posts in advance.

Over 19 million users trust Crowdfire for their social media needs. When you’re posting content your target audience will love, that audience is going to grow — which means that, eventually, you’re probably going to see more sales. And in addition to curating and posting content, Crowdfire helps you manage your analytics, tracking engagement metrics and follower details. Finally, you can even use the platform to track social mentions of your company.


Instagram is a visually-based platform, so having eye-catching photos and graphics is the best way to attract more engagement. But if you’re not a graphic designer, creating graphics to post might be a struggle. Canva makes things simpler by providing hundreds of templates for you to use. Photos, fonts, and other design elements are all at your fingertips, letting you create beautiful, on-brand graphics so you can have a cohesive feed.

You can also edit your own photos on Canva by cropping them or adding text, stickers, and filters. It’s an easy way to help your Instagram feed pop. And if you want to learn more about graphic design and branding to truly help your Instagram stand out, Canva has several educational resources available as well.


Planoly is an Instagram scheduler that lets you map out your posts ahead of time. Simple, clean, and easy to use, the platform has a drag-and-drop feature so you can preview and tweak your Instagram feed without actually posting. Write up captions ahead of time and schedule content to post on Instagram whenever you want it to, and plan your Instagram stories from Planoly, too.

Planoly helps you find and repost user-generated content and also tracks your analytics. What Planoly is known for, however, is the scheduling feature, and that’s what it does best. 


Video content on Instagram is more important than ever; user time spent watching videos is up 80 percent year after year. If you want to keep up with your competitors, you need to post video content on your Instagram account. To create videos, use an Instagram tool such as Magisto, an online video editor. This user-friendly platform guides you through creating a video in just minutes. You provide Magisto with footage and some general guidance on music and video style; then Magisto uses its Emotion Sense Technology to capture the mood you want.

Magisto’s technology can “understand” the videos you upload, and that allows the platform to craft your footage into a compelling story. The available editing styles, music options, and more all play a part in making your video. Magisto is different than other video editors because the results aren’t random; instead, they’re tailored for you and your target audience.

With these five Instagram tools, you can grow your Instagram following and engagement and make sure your stats stay on an upward trend.

This is a guest post by Alexz Miller, the Director of Marketing at Kicksta.

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