Years ago, experts predicted the powerful video will become, what with the constant changes in technology and all. Well, the future is now here and the predictions are true. Businesses have shifted from traditional marketing to video content marketing. They see the importance of adding videos and storytelling to their marketing strategy.
Videos are rapidly progressing, and they are bound to evolve more in the future. This trend is all thanks to businesses that had good ROIs because of video marketing. Most business owners are still learning the ropes, having added it as the newest addition to their promotion toolbox. Others are doubtful because video marketing costs more. It’s riskier, but it’s also more rewarding.
Google Prefers Videos
If there’s one thing that videos are good at doing, it’s letting visitors stay longer on your website. When people spend more time on your site, trust is built because of the long exposure. This gives search engines the signal that your site contains good content. You also have a higher chance of landing first on Google’s search rankings if you have videos embedded on the pages of your website.
You can make the most out of this by optimizing the videos you upload on YouTube. Aside from using SEO, write titles and descriptions that spark your target audience’s interest. Add links that will take them to your website, services, and products. Make it easier for potential customers to figure out what the next steps are. Explore the possibilities brought by interactive videos and see how you can use them to convince your audience to take action. Put some thought into the video thumbnails you upload, make sure that they are click-worthy. Video Thumbnails have become so essential that there are many thumbnails design tools that can help you in making them more professional looking and attractive.
Videos are more Detailed
If a picture can paint a thousand words, then just imagine how many words moving pictures can paint. Videos can explain even the most complicated concepts that’s why they are excellent tools for marketing. Most people these days know the things they know because of watching YouTube videos and that right there is proof of how effective they are.
You can create animated videos to talk about topics that are difficult to explain. Animations give life to concepts that no live video or text can. Sometimes talking heads just bore people so it’s good to add some variation. Animated videos are the perfect blend of simplicity, nostalgia, and entertainment.
Videos are a Lazy Buyer’s Best Friend
Aside from being excellent tools for learning, videos are also easy to digest. These days, people are too busy to read long articles or browse through product descriptions. People would rather see photos, infographics, and videos. Products in action are favoured over wordy articles, that’s why they’ve become essential components in marketing.
You can capture a wide audience through video marketing, and this includes those who are lazy to do anything. Create videos that appeal not just to the eyes, but to the other senses as well. This will engage your lazy buyers and before you know it, they’ve already swiped that card to purchase.
Videos Strengthen Social Media Presence
Social media platforms have new features that encourage people to upload video content. Case in point, Facebook now has the Live Video, Lifestage, and 3600 Video. Instagram has IG stories and Twitter has Periscope. They also added filters that people can play around with whenever they upload content.
This can be overwhelming, so it’s important to note that people choose emotions over facts when they are on social media. What this means is, people will share videos that they can relate to. If it’s three minutes worth of pure talking, the audience will hit the close button.
Create videos that are fun, entertaining, and informative. This will boost your ROI not because it appeals to emotions, but because it can increase your website traffic.
Videos Boost Sales and Conversions
You can increase your conversions by placing videos on the landing page of your website. These can also lead to sales, which makes it a win-win situation. Site visitors tend to make a purchase after watching a short video explaining what the company and products are all about. With vision being the body’s most dominant sense, it’s no wonder that video positively affects a company’s sales and conversions!
Videos Provide Impressive ROI
Earlier we talked about how producing these videos cost a lot of money. Sure video marketing requires a huge investment in the beginning, but it also gives great ROI! Majority of the information received by the brain is visual, which is why videos sell more products than ads in magazines. Besides, the initial investment is bound to decrease soon since online editing tools are now more affordable. As a matter of fact, the latest improvements allow people to edit videos on their smartphones.
Video marketing is becoming more widespread and affordable because of the different technological advances. Using videos for marketing require wit, creativity, and a deep understanding of human psychology. Mixing these elements together can create effective videos that can boost sales at a minimal cost.
Creative video advertising, the ones that tug at the heartstrings, spread online fast. We are talking about millions of likes and shares, not to mention potential purchases, from different part of the world. It’s a brilliant tool that should be maximized, especially since it is supported by search engines and social media platforms.
This is a guest post by Rekha Pant. Check her work at Pahals.in.