Has this ever happened to you?
You come up with a brilliant blog post idea, write the blog post, edit it profusely, create powerful images to accompany the content, invest hours into the optimization, and then finally hit publish. You’re excited about the new post, you share it on your social media channels, and… nothing happens. No one shares the post, your hard work goes unnoticed, and you feel frustrated and bummed out in a big way.
If you answered yes, you’re not alone. Almost every blogger I have met has experienced this exact scenario, and while knowing that won’t get your content shared more often across social media, hopefully, it will inspire you to keep at it and not give up because fixing your content sharing problem is definitely doable.
14 Easy Ways To Get Your Content Shared More Often
Here are 14 easy things you can do to ensure your content gets shared across social media more often so you gain more brand visibility and website traffic:
Share Something New
People love to share new things, new data, new perspectives, or a new approach to their friends and family. They love to be the source for others because it makes them look like they are “in the know” and well connected. Sharing something new also gets them more comments and feedback from their own networks.
Deliver A Prediction
People are always looking toward the future to improve themselves, their skills, and get a jump on the competition. By making a prediction about the future or predicting trends, you’re positioning yourself as a knowledgeable expert and you’re seen as a thought leader ahead of everyone else.
Making predictions also stirs up feelings of those who agree or disagree. Those who agree will share the content to piggyback on your expert positioning and demonstrate that they are also ahead of the curve. Those who disagree will share it and use it as a vehicle to promote their own opinions.
Make It Easy To Read
The easier your content is to read, watch, or listen to, the more often it will be shared. Keep your content and writing style simple and focus on being clear not clever. You want the content to be easily understood so the visitor can connect with it and hopefully find a connection so they share it with their networks.
Get To The Point
Competition for attention and the creation of new content is at an all-time high, which means the content you create needs to be helpful, valuable, and free from fluff and filler so you don’t waste people’s time. When creating content, ruthlessly edit, get rid of extraneous content, and keep it lean and focused. Use the newspaper article approach, and start with the most important information at the beginning, not at the end.
Use Lots Of Visuals
The more visual your content is the better it will perform. To maximize your social shares, add compelling images, interesting charts, valuable infographics, and quote images to your blog posts to break up the content, add interest, capture attention. Images not only help people remember your content but inspire them to share it on social media.
Focus on Evergreen Topics
Evergreen content is content that is always relevant and not time-sensitive. It is content that can be shared at any time now or in the future and will still be valuable and useful. Evergreen content gives your readers more options for sharing over time and gives you the ability to automate the resharing of that content repeatedly overtime to drive new traffic to your website.
How To And Numbered Headlines
How to posts that teach the reader how to achieve something or solve a problem and list posts with numbered headlines are two of the most popular types of blog posts you can create. They are shared more often than any other type of blog post because they are easy to read and easy to skim.
Feature Other People And Brands
The best gift you can give someone else is to feature them on your blog and provide them with free exposure, promotion, and visibility. When you write about or mention another person or brand is a positive way, the likelihood that they will share your post across their social networks skyrockets. This approach is why podcasts that interview guests are successful and drive so much traffic back to the site.
Publish Round-Up Posts
Similarly, round-up posts that feature input from several different people on a single topic are very successful because each contributor featured will want to show off the post. They will want others to see that they were sought out for their expertise and that someone else trusts them enough to publish their insights, and if the other contributors are influencers, they’ll want others to see them as an equal.
Tell A Story
Everyone loves a good story and the story sticks with people when they can relate to it, when they can see themselves in the story, or when they have experienced the same thing. Tell a fantastic story that your audience can relate to and connect with, and they’ll share it on social media with comments like, “I’ve been there, me too, omg yes!”
Write Powerful Headlines
Headlines will make or break the success of your content. The blog post headline will play a role in how well the post ranks in the search engines and while people may not judge a book by its cover, they do judge a post by its headline.
When writing blog post headlines:
- Think of what words other people would use to search for this content and include those keywords in the headline
- Make the headline compelling and persuasive — if someone sees the headline on social media, will it convince them to click and share?
Ask For The Share
Ask people to share your post. Include a call to action at the end of the blog post that invites visitors to share it on social media. Your community wants to help out and some people may even want to share but don’t know if they can, so make it obvious and make the ask.
Make Sharing Easy
If you want people to share your content, make sure that you include social sharing buttons and Pinterest buttons on images, and use services like Click to Tweet to make it as easy as possible for others to share your content.
Customize Social Meta Tags
As part of your search engine optimization strategy, every blog post should have a unique HTML title and meta description. Likewise, for social media, you should also leverage the open graph meta tags. The open graph meta tags do the same thing the title and description tags do, but when the blog post link is shared on social media, the open graph data is used. This allows you to customize what title and description people see when viewing your content on sites like Facebook and Twitter.
As you can see, getting more people to share your blog posts isn’t difficult. You simply need to think about why someone would share the post and then give your audience content that meets that need and rewards them for sharing.
When creating new blog posts, be sure to follow these 14 tips. But for now, go back and review your old blog posts and see where you can improve blog posts by writing a better headline, making the content easier to read, adding more images, adding quotes from experts, or customizing the open graph tags.
This is a guest post by Mayra Peña. She is the Communications Manager at Liquid Web and has over 10 years of experience in technology. Her passion is being a Helpful Human by creating and sharing valuable content for the Liquid Web community. Liquid Web is a leader in Managed Hosting solutions for mission-critical sites & apps.
Great advice! Love the tips about using numbered headlines and round-ups. I feel like my company just has to get in the mindset of thinking about the information we have to share and how to format it in easy to digest pieces like that.
Glad you liked it, Desiree. With time, you start understanding what works for you and what works in general and you start combining these two to get better results. All the best with your company’s content strategy. Don’t hesitate to ask any questions and let me know if I can help with anything.