7 Best LinkedIn Tools To Improve Marketing Automation

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Being the world’s biggest professional network, LinkedIn is among the primary channels used for sales and marketing, especially in the B2B space.

However, getting results from LinkedIn requires you to not just work hard, but also to be smart about your efforts.

With the right LinkedIn tools at your disposal, you can automate your outreach campaigns, publish content and reach the right people faster as compared to following the manual approach.

Best LinkedIn Automation Tools

The following LinkedIn tools will help you build brand awareness, secure business partnerships and scale your campaigns to make the most of your LinkedIn sales and marketing activities.

LinkedIn Sales Navigator

If you’re serious about generating leads using LinkedIn, then Sales Navigator is a worthwhile investment.

This premium offering from LinkedIn gives you a quota of InMail message credits, detailed information on LinkedIn profiles, and integration with CRM. It gives you access to advanced features such as:

  • Lead Recommendations: This feature suggests the right prospects to target based on your approach.
  • Advanced Search: A more relevant search experience to find the right people and companies for prospecting.

In addition, you get advanced filtering, the ability to save the accounts you reach out to, write custom notes, and more.

However, the pricing is a bit on the higher side. So before you invest in this tool, make sure you know your way around LinkedIn and have exhausted all the default LinkedIn features which are available for free. Then sign up for a 30-day free trial to see how it works out for you.


TexAu is an automation platform that lets you scale your sales efforts faster by conducting and automating data extraction from LinkedIn.

With TexAu, you can:

  • Extract saved leads from sales navigator
  • Scrape emails from LinkedIn profiles of your prospects.
  • Get data on all the members of a LinkedIn group
  • Automate endorsements, comments, likes and messages

TexAu also offers data enrichment options like built-in email validation, and you can also use it as a CRM.

Apart from LinkedIn, you can use TextAu to extract data from other social websites like Facebook, Twitter, Instagram and Quora. There is a 2-week free trial you can opt for to try out the tool.


Zopto helps you automate LinkedIn outreach to improve your lead generation campaigns. With Zopto, you can filter and search your ideal customers using LinkedIn Premium and Sales Navigator.


Once you have selected your target prospects, you can enable features like connection invites, free InMails, and message sequences to get the desired level of engagement.

Moreover, Zopto allows you to track leads on a live dashboard, with details and statistics associated with your campaign.

The only thing you need to be mindful of is that depending on usage, you may need to purchase Sales Navigator or LinkedIn Premium, adding to your overall cost.


If you’re interested in building and nurturing your professional network on LinkedIn, WeConnect might just be what you need. It is a cloud-based platform for LinkedIn automation that helps you prospect and close deals.

With its robust campaign manager, you can launch multiple campaigns targeting custom prospects.

You get smart reply management features to manage all your conversations in one place. In addition, you can add more users to your account to collaborate with your team and monitor all the data from a convenient portal.

WeConnect is a convenient option for busy sales reps, marketers and recruiting managers who appreciate neat interface and simple usability.

However, this simplicity comes at the cost of some advanced features which it lacks as compared to other LinkedIn tools we covered in this list.


Crystal is one of the most interesting LinkedIn tools on our list. When viewing a prospect on LinkedIn, crystal gives you an insight into their personality and communication style, so you can identify the best way to communicate with them.


Crystal will help you understand how to structure your sales pitch and customize it for the prospect to achieve maximum impact. It’s easy to use and reduces your chances of being misunderstood.

With a premium account, you can even connect the personality data with your CRM data for even better sales forecasts.

eLink Pro

What if you could somehow nudge prospects to check out your LinkedIn profile, without explicitly asking them to do so?

That’s exactly the idea behind eLink Pro. Not only does it offer many sales-related capabilities, but also helps you automate profile searches and visits. In other words, it will view your prospects’ LinkedIn profiles on your behalf without you having to manually do the same.

It can extract up to 800 LinkedIn profiles a day. These prospects will see a notification in their account that their profile showed up in searches, and that someone (which is you) visited their profile.

The result: Many prospects will get curious and will check out your profile in return. From there, they may decide to connect with you and become a part of your professional network.

This gives you a new connection and allows you to message the connection without spending on InMail credits. So you are able to make the most of your premium LinkedIn account.

Moreover, you can use one eLink Pro account as multiple users, elevating your ability to search and view profiles. Integration features are also available to connect eLink Pro with your CRM and analytics tools.


Lempod gives you a simple way to boost the reach of your content. It helps give your content extra exposure from people outside of your professional network and contact database.

Here’s how it works: With Lempod, you set up a “pod” for your organization or team. When someone from your team posts an update on LinkedIn, the post will automatically get likes from all the members of the pod.

As a result, the LinkedIn algorithm will deem the post significant enough to shower it with extra views.

Lempod can also be used as a browser extension. In such a scenario, a pod can be formed by any group of individuals, even if they don’t belong to the same company or department.

Final Thoughts

As we discussed, having LinkedIn tools in your marketing stack can be a real time-saver when it comes to scaling and getting better results from your LinkedIn efforts.

Hopefully, this list will help you discover the best tools for your needs and take LinkedIn automation to the next level.

However, remember that tools are as good as the user. Whatever LinkedIn tools you invest in, always follow the best practices of marketing and sales communication, including segmentation and personalization.

Make your prospects feel that it’s about them, their benefits and their interests; not just about you.

With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Try it for free.

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