Mastering the art of Social Media Copywriting

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If you wonder whether it’s worth building a social media presence for your brand, take a look at statistics: 

  • 74% of modern consumers follow at least one brand on social media
  • 96% of these consumers interact with the brands by liking posts, leaving reviews, mentioning brands on their profiles, and sending direct messages.

What do these statistics mean to you? It means that your customers are ready to connect with your brand on Facebook, Twitter, Instagram, and LinkedIn. And your task is to create high-quality posts for each of these platforms to engage your customers. And for this good Social Media Copywriting can come in handy!

Let’s talk about how to do it right!

Why it’s important to compose different posts for different channels?

First of all, let’s make it clear why it’s not always a good idea to auto-post duplicated content across multiple channels.

The vast majority of your customers follow your brand only on ONE channel. Your Facebook audience and your Instagram audience are not the same people. The chances are the average age of your Facebook followers (as well as income and education level) is higher than those of your Instagram followers. 

Different audiences have different expectations regarding content quality and quantity. For this very reason, you should adjust your posts for different channels and tailor your message to each specific audience. 

5 things to consider when writing posts for four different platforms

Ideal social media post length

Every social media has its own maximum character limit. And of course, you should be aware of those limits.

But here is a thing. In most cases, long posts do not work well on social media. So if you want to boost your marketing efforts, you should focus more on the optimal post length rather than character limits:

  • Facebook. The maximum character limit is 63,206 characters. The ideal post length is 80 characters or less.
  • Twitter. The character limit is 280 characters. The optimal tweet length is between 120 and 130 characters.
  • Instagram. The maximum character limit is 2,200 characters. Perfect Instagram post length is between 138 and 150 characters.
  • LinkedIn. Statuses can be up to 700 characters long on company page posts, and 1,300 characters for personal statuses. LinkedIn recommends keeping updates shorter than 140 characters (or 25 words). 

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As you can see, brevity plays an important role in social media copywriting. So you should try to write less and say more. Does it sound like a challenging task for you? If yes, don’t hesitate to get professional assistance.

You may visit a freelance platform like Upwork or PeoplePerHour and hire a freelance social media copywriter. Or, you may consider using editing and proofreading services like WriteScout and TopEssayWriting.

Preferable number of hashtags used per post

Social Media Copywriting is more than just words. The importance of hashtags is hard to overestimate. They allow your posts to be discovered by users who do not follow your account. Also, they help to boost engagement, if used right. 

Let’s find out how many hashtags you should use when writing posts for different channels:

  • Facebook. One or two hashtags per post.
  • Twitter. One or two hashtags per tweet. 
  • Instagram. Fewer than ten hashtags per post, and only one hashtag per Story.
  • LinkedIn. No more than three hashtags per post.

We highly suggest you leveraging both broad and niche (or branded) hashtags. That will allow you to hit two birds with one stone: increase overall exposure and reach your specific target audience.

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If you don’t know what hashtags to choose, use hashtag generator tools or keyword research browser extensions. Also, take a look at the hashtags used by your competitors and influencers in your niche.

Your brand’s tone of voice

If you want to build a strong brand, you should keep your tone of voice consistent across all channels. Whether you write a short funny tweet or a long, meaningful LinkedIn post, your brand voice should be the same.

“Trying to appeal to different audiences and fit character limits, you may fail in maintaining a consistent brand voice. To avoid that, you need to focus on the authenticity of your brand and make sure your content can pass the “no-logo test”. If your audience can identify your posts as coming from your brand without seeing your logo, it means you do it all right,” says Melanie Winger, social media marketer at Subjecto.

Social media interactions

Why do you create social media content? You want people not only to get your brand message but also to interact with your brand, right?

So when you are composing posts, you should find the right words to spark conversation and boost engagement. Ask your followers a question, encourage them to tag a friend, invite them to participate in a caption contest – do whatever to increase interactions with your post. 

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If you are struggling to find creative ideas on how to craft engaging posts, there is a solution for you. You can use writing services like Studyker or visit WritingJudge to find a qualified writer who will help you to maximize your marketing efforts.


When it comes to social media, post formatting plays an important role. As you probably know, the “@user” tag fits Twitter and Instagram only. It can’t be used on Facebook and LinkedIn. 

So if you want to write a universal post and auto-post it across multiple channels, you need to double-check the correctness of formatting. You need to be attentive to such details to make your social media content stand out.

Wrapping it up

Social media copywriting is not an easy skill to master. So if your first social media post doesn’t look like a masterpiece of marketing, don’t worry about that. Use the tips given in this article and keep practising your writing on a daily basis.

Once you understand what type of content appeals to your audience the most, and what hashtags work for your niche, you will achieve great success.

Kristin Savage is a freelance copywriter at ClassyEssay. She has a background in creative writing, social media marketing, and publishing. When not working or writing, Kristin enjoys playing golf and reading books for self-education.

With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Try it for free.

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