Successful webinars are not as widespread as the general successful video campaigns, but they can definitely compete for being one of the factors that can determine a business’s success. In fact, creating a webinar is quite easy once you figure out all the webinar questions you want to cover. Here are the five tricks to improve your business with webinars.
#1 Determine What Your Call to Action Will Be
The first thing you need to do is determine what your call to action will be. Much like any other piece of content you create, your webinars will need to convey a certain message. This means that you need at least one call to action for each webinar to communicate that message to your audience and encourage them to do what you want from them (e.g. buy your product).
It’s better to have only one call to action, but you can have several too as long as you don’t just drop them all on your audience at the same time. Having one call to action that you repeat throughout your webinar at different moments will, in fact, be more effective – just like repeating the same call to action on a single page of your website.
To determine what will be the best call to action for your webinar, you need to consider the aims you are pursuing. If you want to get more followers on social media, then it is probably better to have the webinar on one of your profiles and ask your viewers to follow you if they liked your webinar. On YouTube, you would have to use the word “subscribe”.
On the other hand, you might want to improve your brand awareness or increase sales with the help of your webinar. For getting more sales, you would have to explain why your product is so good – but you would have to do it in a way that wouldn’t be on-the-nose and wouldn’t sound like you are directly trying to sell it.
#2 Automate Part of Your Processes
Another thing you need to do is try to automate part of the processes involved with your webinar. This includes everything from creation to execution. Automation has always been an incredibly useful technique for making your work easier, decreasing the number of tasks you need to do, giving you more time for other actions, and so on.
You can start by automating your email marketing. Webinars are often advertised with the help of emails, so automating them will help you quite a lot. Another thing you can automate is the process of sending out notifications. Most of the time, social media apps will send out notifications to your followers when you start a live stream, so it’s really not that difficult.
That being said, you need to remember that there is a difference between the tasks you can or should automate and the tasks that should be done manually. The latter ones need creativity to be completed properly which is why it is so crucial that you work on them yourself rather than letting an AI-powered program to them for you.
For example, writing the scripts for your webinars should only be done by you. In some cases, you can hire a writer to do it, but you will still need to check them afterward. There is no other way to create good webinar scripts.
#3 Try to Educate Your Audience as Much as Possible
The primary goal of virtually any webinar is to educate the audience. Yet, there are so many business owners and marketers hosting webinars who forget that they need to educate their audience if they want to make their webinars a success. Here are some things to consider when planning your webinars:
- Teach the same way you like to learn. If you don’t know what method to adopt when teaching, just think about what works for you when you are learning and then take on the role of the teacher.
- Use different mediums to convey information. Not everyone can look at the information they need to learn written as plain text and instantly remember it. Some people need to see visual representation of that information or even some audio to accompany it.
- Adopt a friendly tone and be polite. As a teacher, you will need to be polite to your viewers. You don’t want to appear annoyed or rude. Speak just the way you would speak to your friends.
- Answer the questions they will have. Your viewers will definitely have many questions even after you have explained nearly everything. Your responsibility is to answer all the questions they will have.
#4 Invest in The Quality of Your Webinars
Of course, if you are on a budget, you probably won’t be able to have the best video quality from the very beginning, but once some time passes and you get more viewers on your webinars, you need to start investing in their quality. Here are some things you can do:
- Buy new equipment. If you use Instagram Live Streams to host your webinars, you will probably need to get a new smartphone or tablet depending on which device you use for hosting the webinars. If you use a different platform, you will need to purchase a new camera that produces video of better quality.
- Hire a professional graphic designer. All the visual content you use on your webinars also matters which is why it’s a good idea to hire a professional graphic designer who will create infographics, illustrations, graphs, and any other content you need for your webinars.
- Consult with a teacher. Improving the quality of your scripts is also important. You can consult with a teacher to get a better idea of the teaching methods that are considered to be the most effective for different topics.
#5 Have Variety in The Topics You Cover
Last but not least, you need to have variety in the topics you cover in your webinars. Of course, you will still need to focus only on the things that are within your particular niche. So, for example, if you sell books, you will probably want to talk about book analysis, books vs film adaptations, self-publishing, choosing where to study writing, and so on.
When brainstorming ideas for your webinars, try to approach the same topic from different perspectives. This way, you will have the biggest variety of topics to choose from. On the other hand, you can also ask your audience directly what they would like to learn about. Conduct a survey asking them what they are interested in and then make a webinar about it.
Always remember that you are doing these webinars for your audience even if you expect them to listen to your call to action and act on what you are asking them to do. This is why you need to ensure that they are satisfied with what you talk about in your webinars and that they feel comfortable watching (e.g. they don’t want to leave because of your swearing).
To sum up, these webinar tips and webinar best practices will definitely help you create engaging and interesting webinars to promote your business and educate your audience gradually but effectively.
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