Within a short span of time, the social media landscape has evolved to a huge extent!
According to a recent survey report, more than 3 billion people have their accounts on social media networking sites.
As the number of social media users is increasing day by day, this industry is likely to boom in the coming years. So, it’s high time for businesses to adopt the latest social media marketing trends for great results.
Today, social media marketing is one of the most important aspects of digital marketing. It helps businesses to generate buzz around their products and services, to boost leads and sales. In the present scenario, it won’t be wrong to say that social media makes digital marketing easier. Thus, businesses should work hard on their social media marketing strategies. Effective social media marketing requires creative ideas and a good action plan.
If performed right, social media marketing can be the best technique for businesses to reach their targeted audience, and increase brand awareness. After all, it is more beneficial to promote your business on the platform, where your targeted audience loves spending time.
Following are some smart tips that may help you to boost social media presence of your business.
Setup Goals and Objectives of Your Business
In order to create a solid social media marketing strategy, it’s imperative to lay out the goals and objectives of your business first.
If you are not sure about exactly what you want to achieve, there is no point in creating strategy.
It’s simple, your goals will decide your overall efforts.
Thus, before stepping into anything, make sure you have a clear vision towards your business goals and objectives. Set a deadline and define your goals statistically.
Perform A Deep Analysis on Your Audience
It’s a vital step in creating a strong social media marketing strategy. For effective social media marketing, it’s important to know well about your audience.
If you don’t understand your audience, how can you be supposed to connect and engage with them?
So, you need to identify your targeted audience and perform a deep analysis of them. This will help you understand the basic demographics of your targeted audience including location, age, gender, behaviour and interest.
You can also use ad platform offered by Facebook and YouTube to identify the people who may be interested in your business. Organize a digital survey to know about the interest of your audience. To enhance engagement with your audience, don’t forget to respond to each and every comment or message you receive on your social media page.
Don’t Be a Part of Bandwagon While Creating Accounts on Social Media
There are many social media networking sites in the entire social media landscape, however, few have a large user base including Facebook, Twitter, LinkedIn, Instagram and YouTube.
Is it important for a business to be active on every social media channel?
It’s not necessary to be present on every social media channel, instead you should choose social media channels that align with your marketing strategies. Every business is different and has a different type of audience. Thus, it becomes crucial for businesses to be active on the channels, where their potential customers are.
For example, if you are dealing in the fashion industry, then there is no point of having an account on LinkedIn or Twitter. Instead, being active on Instagram, Snapchat and Facebook can be more fruitful for your business.
Similarly, for a tech firm, social media channels like LinkedIn, Twitter and Facebook may be beneficial over others.
So, it’s important for businesses to choose social media platforms wisely, else it will be a waste of resources and time.
Run Contests to Increase Engagement
Hosting social media contests is one of the best ways to shine on social media. It’s quite an easy and alluring tactic to get into the spotlight in front of your audience.
You just need to make a few actionable steps for your audience.
First, finalize where you want to host the contest and what will be your goals? (Like more followers or subscribers) Then, fix a deadline and decide the prize for winners. Then, promote it everywhere, that’s it! Your content will run by itself.
Make sure to select an appropriate time frame for the contest. You can host your contest on weekends, as people will be more active on social media channels.
Such contests help you to increase followers, engagements and online visibility of your business.
Involve Video Content in Your Strategy
A video has the power to capture the interest of viewers in just a few seconds. People love and prefer to watch videos over any other type of content.
Many businesses have already included video content in their social media strategy and are getting more engagements.
So, if you are still not using videos in your marketing strategy, it’s the time when you should.
You can also use the live video feature on Facebook and YouTube to interact with your audience in a transparent manner. This will showcase the authenticity of your business.
You can also create an explainer video about your business, products or services. This may bring more results than posting a simple image or text-based content.
This is a smart approach for businesses to grow on social media channels.
Create Your Own Facebook Group
The Facebook algorithm is changing rapidly and has now become more challenging for businesses to grow organically. Facebook is now working for better user experience, which means, limiting the reaches of promotional content.
Creating a group on Facebook may help you to promote your offerings and increase your social media traffic. You can also add ‘terms and condition’ for the people who are willing to join your group. It is a great way to get engaged with your audience.
Run a Poll to Boost Brand Engagements
People love to share their opinions and polls are perfect for this!
A poll is an excellent way that allows you to derive what is in the minds of your audience. With the polls, you don’t need to make assumptions about the intent of your audience. Running an interactive poll on your social media handles can help you to generate engagements and also increase your brand awareness.
For example, if you have a coffee shop, you can run a poll on social media channels to determine which type of coffee or a combo people love the most. This helps you to upgrade your menu accordingly, and uplift your sales too.
Undoubtedly, polls serve as a great medium to know about your audience. However, it’s important to keep your polls interesting as well as relevant. Also, determine the peak traffic hours on social media when you can run your poll effectively. This helps you to escalate the overall performance of your poll.
If you are still not using social media polls, now is the time!
It’s very easy to run a poll on social media channels. So, why not attempt it? The inclusion of polls in your social media content strategy can help you reap excellent results.
In the Nutshell!
Social media is not a trend anymore, it’s a part of life now!
Algorithms will soon be going to change in future.
So, be ready to face some major shifts in this industry.
With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Now introducing Social listening. Try it for free.