People prefer using Pinterest to seek ideas for recipes, wedding themes and more. The visual search engine gives tons of inspirational pictures to the users. Moreover, it offers unique business opportunities to showcase your services and product. Mainly users use this platform to provide solutions and reach their targeted audience.
If you’re looking for numbers, why you should consider Pinterest as the best marketing strategy in 2020. We have got some Pinterest Statistics; you can’t ignore if you are yet to start using Pinterest for your business.
Pinterest User Statistics
In the year 2019, Pinterest generated 1.03 billion dollars in advertising. It grew nearly 51% over the year to $1,143 million. Also, the global revenue of Pinterest is $400 million, with increasing 46% each year. Based on stats research by Sprout social.
Quick report on Pinterest Demographics
- 71% of the Pinterest users are female
- 40% of the signups are Men & 60% of the subscriptions are Women
- 40% of the US dads use Pinterest
- There is 7% of the total pins for men’s account on Pinterest
- 34% of users aged 18-29 in the US uses Pinterest
- 80% of US mothers use Pinterest
- 42% of adult women use Pinterest
- 50% pinners live outside the US
- 28% of marketers are using Pinterest
- 40 is the Median Age of a Pinterest user
- 144.5 million number of people can reach with adverts on Pinterest
- The user of Pinterest earns $50k or higher per year
Some of the Fun Facts of Pinterest
- 97% of the searches on Pinterest are unbranded
- 85% pinners use Pinterest on Mobile
- For men, Food & Drink & Technology are the most popular categories
- 50% make purchases after promoted pin
- Average time spent on 14.2 minutes on Pinterest
- Every day nearly 14 million articles are pinned
- 98% pinners report new things on Pinterest
- 64% of users find Pinterest to find the best ideas, services or product
Let’s jump in to understand how to create successful marketing campaigns on the platform.
Pinterest Monthly Active Users
There are 322 million monthly active users using Pinterest for doing business. Note the number may pale in comparison with social media giant Facebook. Pinterest comes with quite an impressive growth. Recently, Pinterest has crossed the second quarter of 2019, from 300 million users to a 3.1% increase. The number rises due to international users. Improve the search recommendation and boost video content through personalizing pinners.
Pinterest Demographics based on Gender
Based on research, there are seven out of ten female users. Females are much more active than men and use the platform for motivational purposes. Men feel less attached and may soon tilt in Pinterest demographics. Since past years the platform has increased its number of men signup.
Demographics based on Age
It’s one of the most essential Pinterest Demographics to consider is age distribution. The majority age is between 30 and 49 with 35% usage. The next closed group is between 18 to 29 age groups with 34% usage. Similar to other social media sites, Pinterest sets an age limit for its users. The guidelines say the user must be 13-year-old to have an account.
Reasons why people use Pinterest
If you’re looking to boost an eCommerce brand, then this social platform works excellent for you. Pinterest supports businesses to advertise on its platform. Several dedicated pages offer tips and strategies to grow businesses and market on Pinterest.
Few businesses would include their brand name in the very first line of their description. Drive ten times more awareness through this platform. Some of the big reasons for using Pinterest is it helps to keep you in touch with friends and family.
Higher number of Pinterest Pins
More than 200 billion pins are saved on Pinterest, with a total of 300 million users. So, the average pins are 667 pins per pinner. There are two-third brand-related pins which constitute 1.7 billion pins. 99% pins on Pinterest contain an image with a statistic. Among a lot of visual elements, not all are equally popular as 0.3% pins consist of videos.
Millennials use of Pinterest for Product delivery
Every business has a different social marketing strategy. If you’re targeting millennials, you need to use Pinterest to discover new products. Every six out of ten millennials consider Pinterest as a severe marketing platform. The social platform Pinterest has become a source of inspiration for many as it helps in making their dream come true by boosting their business.
Demographics Based on Location
Pinterest’s headquarters is in the US, and more than 50% of users live outside the US. The usage growth of international pinners is increasing across the globe other than New Zealand, Canada and Iceland. There is a significant increase of 6 -7 million than its competitors (Twitter and Snapchat). By checking out these stats, you can modify your strategy and focus more on international users.
How is Pinterest popular among Marketers?
All around the globe, there are 28% of marketers using Pinterest. It is one of the most popular social platforms, just like Facebook, Twitter, YouTube and LinkedIn. One main advantage Pinterest gives to its competitor is its referral potential which helps to drive 33% referral traffic to various shopping sites. The platform has pretty influential retail sales with four out of ten in-store shoppers who use Pinterest.
What are the influences on the buying decision process?
If you’re looking to market your eCommerce store, then this platform is best for you. There are 82% of weekly active users who buy products based on their brands content on the platform. It doesn’t matter if you’re selling items such as clothes, crafts and other unique products. It is because the platform only offers ideas and solutions. 98% of pinners say they’ve tried new things across Pinterest. In the end, we can say that Pinterest platform users are always open to trying out new and fresh products.
What are the most popular topics searched on Pinterest?
We can say, Pinterest offers the best ideas, and the survey says, the platform’s most popular searches are for Food, Health, Travel and Beauty categories. Also, the searches differ based on genders. Users mainly search for gender-names, gender clothes and more. Other searches are based on transforming homes, offices and gyms. Pinterest follows the trend and offers the best products needed to the customers.
Now, as you know how Pinterest marketing benefits, you need to learn about all-powerful Pinterest marketing tools and how to use them.
Let’s get started to know more
Best Pinterest tools
Crowdfire offers you a 14-day free trial. You can schedule your posts, find curated posts, deep dive into analytics and can do a lot more with the tool.
The tool offers a free trial and allows you to schedule first 100 pins for free. Tailwind is a unique and automation tool approved officially by Pinterest. The device promotes your blog and offers the best user interface and analytics. Users can post on multiple platforms that include Twitter, LinkedIn and other Facebook Groups.
Canva has millions of users which mainly used by bloggers to give professional graphic designs. The tool is free and is simple to use. It comes with a drag and drop approach to move fonts, icons, shapes and text boxes. Users can easily edit and resize the image whenever they want to. Canva offers easy tutorials to get knowledge of all the features.
It’s the best tool to grow your brand and larger audience. PinGroupie allows getting your pins seen by the newly targeted audience. The tool comes with thirty plus categories to choose from. Give numbers of pins, followers and collaborators for each group board. More collaborator brings more pins depending on the board’s rules. More followers will reach more people. Usually, the viewer read the description of the group board, which allows them to join.
If you’re looking to grow your social media followers then try PinFollow tool. It offers vast influence, popularity and credibility to the users. Here the pinners will view your profile and start following you back. You can unfollow the one who doesn’t follow you back. Just be careful you don’t mass follow or unfollow pinners.
It’s time pinners you can grow your audience and start marketing your brand. Take Pinterest as your playground and dominate more on this platform. Boost your social media presence and showcase your products to drive more engagement.
The above statistics show that pinners are dedicated and get inspired by ideas Pinterest offers. Use the great content and pictures to drive them through sales funnels.
With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Now introducing Social listening. Try it for free.