A picture is worth a thousand words. We have all grown up hearing the famous phrase. But, what does it actually mean? Science reveals that humans are highly visual creatures. There is just something about visual content that attracts and engages people.
Despite the introduction of visual-only social media platforms such as Instagram, Tumblr, Pinterest, and Snapchat, businesses have failed to realize the true potential of these platforms.
Without visual content, it is impossible to create a brand presence online. Although you can invest heavily in promoting text, non-visual content is more likely to go unnoticed.
While you can upload videos, they are simply not enough. Consumers are used to the flashy, bright images and want something new. To boost your visual marketing results, you need to try out the following.
1. Turn Your Social Media Images into a Work of Art
One of the best ways to boost your visual marketing results is by making your social media images impossible for your target audience to miss. Instead, they should look forward to your next post. Although it might sound simple, you need to use tools to boost your content performance.
An amazing app that you need to use to create unique content is Quick Art. The app lets you apply artistic filters, patterns, and effects for creating beautiful visual content that will get you noticed. As the app is super easy to use and offers quick results, you can get things done fast.
2. Brand All Your Images
Our brains rely on visualizations and images to make an association and evoke a certain feeling. This is what makes visual marketing extremely important. According to scientific research, our brain is capable of processing visuals 60,000 times faster than plain text. It also retains most of what we see.
When we think of something, we actually picture it. Our brain is better at bringing up different shapes and colours as compared to text. This is why images are easier to remember than writing. By posting visual content, your brand becomes more recognizable and easy to remember.
An important step that you should not take lightly is branding visuals. There is more to your brand than just your assets. However, that does not mean that the images should be all about you as it would lead to your target audience losing interest. The secret to creating branded visuals is shared below.
- Use of a recognizable colour palette
- Placement of the brand in a creative and interesting context.
- Ensure that every asset works towards showcasing a unified narrative about what your brand is all about.
If you need some inspiration, you need to follow Boxed Water on Instagram. They have done a great job at turning each image into a story that has a similar narrative. With that being said, you need to avoid the following.
- Adding too much of your logo to the pictures.
- Posting self-centred photos.
3. Repurpose Images Everywhere
Once your branding is consistent, you need to take your strategy to the next level. Utilize each individual asset on all your channels. It helps to ensure that your brand is everywhere. Every successful business today knows that it is important to make the most of each platform.
Customers should be able to see your content everywhere. To create a strategy that focuses on being everywhere, you need to use all the images consistently. It is important to feature matching visual elements on social media and the official website.
Through non-intrusive visual branding, companies can create a type of brand cross-channel recognition pattern. Build on this idea by looking up something relevant on Google. A consistent repurpose strategy will allow you to achieve cross-channel recognition. It includes doing the following.
- Reusing images posted on social media on your website.
- Using similar images across all channels.
- Incorporating fundamental image SEO practices to publish the right visuals.
There are various tools that can be used to broaden the list of keywords for which the image appears. Text Optimizer is one of the best apps for small businesses. It uses semantic analysis for the identification of related concepts and pushes you to try new tactics.
4. Embrace Visual Advertising
Once you have created effective visuals, you can start investing in visual advertising. It allows you to get more out of work. Visual advertising offers the following options.
- TikTok Ads
- Instagram Ads
- Facebook Ads
- Pinterest Ads
Visual advertising allows you to shift brand perception as desired and helps build brand associations. This results in increased brand awareness and customer loyalty.
To make the most of visual advertising, you should consider the following visual advertising techniques, which are used by some of the biggest brands.
- The Psychology of Colors: Since different colours evoke different emotions, colours can be used to influence human psychology. Use a different colour scheme for promoting different products. For instance, yellow is associated with optimism, whereas red is used for excitement.
- Associative Bonds: When potential customers see an associative bond with your brand, they are more likely to purchase from you. Capitalize on this visual advertising technique to boost your visual marketing results.
- Repetitions: To make the brand more recognizable, repetition goes a long way. However, moderation is advised.
5. Assemble a Team of Expert Visual Communicators
A common misconception that needs to be avoided at all costs is thinking that every graphic designer knows about visual communication. However, it could not be further from the truth. To design a motion graphic or any other type of content, special skill is required for combining the information.
Many graphic designers are unable to accurately depict data on a table. It is also possible that they might not be willing to put in the effort to better understand the information that has been visualized at a deeper level.
To design visual content that tells different stores, you need to hire someone who has more than just graphic design experience. You need someone who is trained in visual communication. Hence, it might be best to hire a visual communication agency for strategy advice.
Bonus: Test and Evaluate Different Types of Visual Content Work
To find out which visual content works best for you, you need to redefine the content strategy. You must bear in mind that not everyone has the right approach. Besides, even the most effective content strategy requires changing to keep up with the latest trends.
There is a need for improving the new data and working towards eliminating communications gaps. Go through the different types of visual content produced to find out what works and what does not. Consider which design styles perform better on certain platforms.
Study how your audience responds to each image. It should point you in the right direction. Adjust and optimize the visual marketing strategy accordingly. Always remember that creating a killer content strategy requires constant work.
See Immediate Results
From turning social media images into a work of art to assembling a team of expert visual communicators, you can boost your visual marketing results by taking advantage of the ideas shared above. Not only will you see an improvement in engagement, but a higher return on investment.
The secret of visual marketing is never being done. Instead, it is all about continuous innovation. Make sure to brand all your images, repurpose images everywhere, embrace visual advertising, and test and evaluate different types of visual content work to switch to what works.
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