We all know the power social media has for a brand. We wouldn’t be here otherwise. There are close to four billion people active on social media worldwide, around half of the world’s population.
It’s led to 73% of marketers considering social media as a useful tool for business growth. However, many don’t realize the power social media can have for our business development opportunities.
Our social media followings are often an accurate collection of our customers or potential customers. They are the people interested in your business, product, and what your business stands for. It means they’re the people in a prime position to gather data on, especially when looking for answers around business growth.
In this article, we’ll share six surveys you can launch on your social media channels to gain business-critical insights for your team. It’s time we stop limiting social media to brand awareness and start getting more from our social media efforts.
What social media channels are best for surveys?
It’s a tough question, and if you haven’t got a good hold of your social media channels, you may have limited options here. However, the chances are you’re on a few of the leading channels, at least.
The answer is, it depends. It depends on where your audience is predominantly most active and engaged. However, we need to consider that we all sell products that appeal to different types of people, and different people have specific social media preferences. So this needs to be considered.
Yet, certain social media channels are technically better-equipped than others to launch surveys on:
Facebook: Posts on Facebook give your surveys a great layout and enticing click-through opportunity.
Twitter: The same can be said for Twitter. A post with a link to your survey displays info well and entices click-through.
LinkedIn: Notoriously famous for desktop users, which means people are in a better position to complete a survey than those on the go and using mobile.
Instagram: Since Instagram story swipe up options coming into play, click-throughs have never been so appealing and easy.
A few other great platforms to consider are Reddit, Quora, and Telegram.
That means, we’re sorry, but Pinterest, Snapchat, TikTok, Dribble, Youtube, and the rest may not be the best platforms to host your business surveys.
That doesn’t mean they won’t work, though, especially if you’ve got an engaged audience there. It just means it will be a little more difficult to showcase and get someone over to your survey from that platform.
6 Business growth surveys to launch on social
Now you’ve got a platform in mind for where to host your survey; it’s time to get into the surveys themselves. Each of these surveys can provide you with game-changing insights if executed well and completed honestly.
If your following isn’t too engaged, it may be worth considering incentivizing your surveys to ensure you get the completions you need.
1. Product development surveys
First on the list is product development surveys. Your social media following is in a prime position to share ideas on where your product should and could go in the future.
Plus, you’ve got something special going with your social following—they’re following you because they enjoy what you do. By including followers into how your product evolves in the future, they’ll not only want to help but feel more responsible for seeing your product succeed. A product development survey could result in higher sales conversions, a more usable product, and loyal customers.
2. New feature surveys
It’s easy for product development teams to get stuck in a rut when it comes to new features. Of course, most businesses have a product roadmap or at least a loose idea of features they hope to roll out in the future. However, when you’re working on a product for so long, it becomes easy to overlook solutions right under your nose.
If you ever find that your team lacks inspiration, or stuck in thinking within budget and resource restrictions, then put it to the people.
Ask your followers what features they would like to see in the future from your product and why. This can not only help you build new features, but it can also help you adjust messaging for similar features that are already in the works.
3. Price analysis surveys
No matter how great your product is and how impulsive buying decisions are, it often comes down to cost. There’s a limit as to what someone will pay for anything. The same can be said for your product.
It’s likely that you’ve done your competitor analysis and lined yourself up nicely among your industry niche. If you’ve done your pricing strategy well, you’ve probably also eradicated other payment barriers by introducing monthly plans, freemium models, and covering all types of payments possible.
Lastly, you’ve hopefully set up a small survey about why someone doesn’t buy if they make it so far in your marketing or sales funnels.
However, here’s where your social media following are different. They don’t just need your solution; they appreciate and quite possibly care about it. They wouldn’t be there otherwise. So, explore a cost analysis survey with these people and take note of what they have to say; there’s no doubt you’ll learn a thing or two.
4. NPS surveys
A net promoter score (NPS) survey helps your business to understand the percentage of customers or, in this case, social media followers, that are likely to recommend your business and product to their friends and family.
It’s a great way of gauging how people feel toward your business on the whole and highlights room for improvement.
By launching this survey, you’ll end up with three groups of people: detractors, passives, and promoters.
Detractors: People who could potentially damage your brand reputation.
Passives: People who are indifferent to your brand, neither damaging nor promoting.
Promoters: People willing to promote and share your brand.
From here, you can launch further surveys within these sectors to understand why someone falls into that category. By doing this, you’re able to group your survey respondents for future quizzes, campaigns, and sales opportunities.
For example, you could offer the promoters the chance to have a discount code or referral link for use among their community.
For the passives, you can quiz them on what’s lacking and highlight room for improvement.
The detractors sound like they won’t be much help, right? But, if they’re willing to answer your survey in the first place, then you should be able to get some great information from them on why they feel the way they do. Perhaps they’ll highlight a major PR issue that you were not aware of.
5. Brand awareness surveys
Brand awareness, one of the biggest KPIs behind any business’s social media strategy. Yes, most businesses are hoping to make more sales on social, and many do. However, primarily we use social to grow our audience and brand awareness.
So, what does this mean for a brand awareness survey? It’s the perfect opportunity to test if your branding efforts are paying off. You can gauge whether a particular campaign, paid or not, is effective. You can also line yourself up alongside competitors and see which ones your followers are swaying towards.
Lastly, a brand awareness survey is a perfect moment to get inspiration for future collaborations. Ask your audience what brands they affiliate you with. So you’re one of their favourites on social—who else are they following and why?
You could be aligning yourself with some fantastic brands that aren’t your direct competition but have similar audiences. The potential to increase your sales through a social media marketing campaign with them is massive.
6. Market segment survey
Last on our list is market segmentation. Your social media following will probably be the broadest collection of potential customers in one place. Regardless of your paid efforts, you’ll naturally attract the right type of people if you’ve got a strong content plan.
The sheer number of followers you have means you’ll likely have a vast array of different people—some of which you wouldn’t expect to be a customer, but hey ho, here they are.
Run a customer profiling survey to identify these different segments of potential users, and pin down consumer preferences. Build personas off the backbone of your results. It can help you position your product better and consider new markets and people to be selling to.
The last step for your social media surveys
Now we’re here. Your surveys are out, results are coming in fast, and you’re asking yourself, what next? Now’s the time to start reading your data and creating actions your business can take with this new knowledge.
If you incentivized your surveys, now is also the time to reward those that helped you. Even if you didn’t incentivize your surveys, consumers would be grateful to hear that you’ve listened to your feedback and are taking action on it.
That’s a wrap. Ready to start surveying? Hop to it, and let us know how you get on.
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