Ecommerce store owners and entrepreneurs are always starving for new sales and traffic. They are looking and trying all new sources and ways to increase traffic and sales. The competition is getting fierce day by day and relying only on one platform or one way is not going to work for any eCommerce business. Sure, SEO is a great way to get new traffic and sales and expand your organic reach. But it’s not the only way.
Therefore, we suggest you to explore as many options as you can to increase traffic and sales. The eCommerce industry has seen a great rate of growth year over year and it will continue to grow as the mobile devices are now taking over.
Let’s first acknowledge that people are now used to seeing and ignoring the ads. So, it’s worth not to spend your precious money on ads. Sure, they do work and many brands have seen the high ROI on ad spends.
But there are other great ways to increase your eCommerce store’s traffic and sales. You have to test them out for your store and see if they work or not. If they don’t, then the last resort is to run ads. But till then, commit 100% to the following ways that may have some potential to increase traffic and sales.
1.Start a Referral Program
A referral program means word-of-mouth for your eCommerce store. If you don’t have a referral program, then start one. Word-of-mouth technique works and 84% of the consumers admitted that their purchase decisions are heavily influenced by the recommendations from friends and family. You probably need to hire a developer to design the whole thing but if you have one, then it’s good.
A referred consumer’s lifetime value is 25% higher than the non-referred consumer. It means that referred consumers are 25% more profitable than other consumers and buyers. Another benefit of this program is that it is a cheap and most effective technique for any business to bring in new traffic and sales. Also, the referred buyers will stay more loyal to your brand, then non-referred buyers. But following are a few things that you have to take care of, of course,
- Provide an outstanding product with an awesome shopping experience. Because satisfied customers are more likely to tell their friends and family about your products or service.
- Segment your referral buyers and offer them exclusive deals and discounts. Ask them to join you on your social media because they are biggest influencers and spenders.
- Ask your existing customers to refer their friends and family. Offer them a deal or discount on the next purchase once a referral of theirs buys something on your store.
- And at last, automate your referral program using follow-up emails and loyalty apps.
2. Start an Affiliate Program
It’s too hard to ignore the power affiliate marketing holds. And by the end of 2020, the spending on affiliate marketing will rise to $6.8 billion only in the US. Think about how much it would be for other regions as well. This marketing strategy is also a word-of-mouth technique. But here, you can leverage the power of influencers that will promote your product.
Basically, it works like this. As an eCommerce owner you want to sell your products, and there are influencers or publishers who will promote your products on their network. And then they earn a handsome amount of commission from each sale they generate. These influencers can be a content marketer or review publishers. You will leverage their website’s power to benefit and generate new traffic and sales. Remember you only have to pay when a sale gets completed.
- Benefits of Affiliate Marketing,
- You can literally track everything here.
- ROI is high for this kind of Marketing
- You can scale your affiliate program by partnering up with as many affiliates and publishers.
- Getting validated from third-party is the best kind of social proof you can generate.
- You only have to pay when a sale occurs.
3.Start a Loyalty Program
Rewarding your loyal customers is the next big thing you can do to increase traffic and sales. Develop a loyalty program that attracts your existing customers to participate by providing them enumerable benefits. The factors that affect the loyalty of your customers include their willingness, shopping experience, satisfaction, and the value they get from the process of the transaction.
You can offer discounts, rewards, free merchandise, coupons, early access to sales to the participants of your loyalty program. A loyalty program will cater to the needs of repeat customers by offering them such benefits that make them purchase from you over a period of time. Other benefits of the loyalty program include,
- You will be able to retain your existing customers at 5X less expense than to acquire new ones.
- The main objective of a loyalty program is to retain existing customers but you can use it to attract the new customer as well by showing them the benefits.
- The loyalty program will convert first-time buyers into repeat buyers. And your repeat buyers will keep spending often on your eCommerce store.
- A well thought-out loyalty program will reduce your ad spends as well.
4. Create Social Proof on Social Media
Social media is one powerful storm that could increase new traffic and sales in great amounts with the right approach towards it. The reach of social media is undeniable. Because as per the latest data, more than 3.8 billion approx. 50% of the world is on one or another social media. So, being present on social media networks can prove to be beneficial for your eCommerce.
Regularly posting funny and entertaining images and videos on social media platforms will likely increase the reach of your brand. But remember do not try to direct sell on these platforms because that might not work well.
The best way to bring new traffic and sales from social media is to partner up with influencers. Influencers have a large fan following and one post of theirs can drive massive traffic to your eCommerce store. Also, the conversion rate will go high and sales start to come in with this technique.
Your customers can also follow your brand on social media, which can provide them an easy way to connect with you. They can tag you and review your brand once they purchase a product from your store. This kind of behavior of your customers creates social proof for your brand, which can influence others’ buying decisions and create new traffic and sales as well.
5.Start Blogging (Content Marketing)
Blogging is another great way to keep traffic and sales coming in. It provides a way for customers to research about the product before they make any buying decision. As per one statistic, businesses that incorporate blogs on their website had increased their visitors by 55%. Especially the small businesses that started blogging have seen 126% more growth in lead generation compared to those small businesses who don’t blog.
Blogging is a means of increasing organic traffic on your website. Not just blog posts, any type of content other than product descriptions has the potential to grow your eCommerce business. Therefore, you should not ignore the power of content marketing. As the proverb “Content is King” goes by in the digital world is all but true.
Blog posts or any other type of content can also increase the trust of your customers and visitors. They will be able to learn from you about the product they are interested to buy. And due to that they are more likely to believe and trust you that you are an expert on the subject.
Also, you can acquire backlinks through blogging from other similar websites that will help you to increase your SEO performance. So, all in all, blogging or content marketing is not a bad idea, if anything, it is the best way of this list to increase traffic and sales of an eCommerce store.
We are very excited to share with you the 5 best practices that can improve the performance of your store and bring in new sales and traffic. The best thing about these practices is that they are so simple to employ. And even you don’t have to invest much in the development part of these 5 best ways.
Still, if you need any help on how to effectively employ them with your existing eCommerce store, then you can consult an eCommerce expert. An expert possesses knowledge of what should work for you and try out these practices. At last, good luck with your future endeavours.
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