How to grow your Instagram following in 2021

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“How do I get more people to follow me on Instagram?”

If not often, at least once we’ve all asked ourselves this question. We put so much effort into clicking good pictures, crafting beautifully written captions and yet there’s no visible growth of followers.

“How does this Influencer gain so many followers?”

“I wonder how long it took her to get to 340k!”

“Should I ask her?”

Well, the Influencer could be busy promoting a brand or ten, so to help answer these questions for you, we’ve put together 5 amazing, organic ways to grow your following count in 2020.

1. Pick a topic and create content specific to it

When someone comes to your Instagram profile, they should get a good idea about what your profile is without scrolling too much through your feed. They should be able to recognise what you usually post about, the things you care for and your overall sense of aesthetics to see the need to follow you.

Flatlays on Instagram.

2. Leverage the power of Instagram Stories

Instagram stories have been a huge hit ever since the time they launched in August 2016. They’re a great way to give your audience a peek into what goes on behind the scenes, how you do what you do and not to mention, they also take personal interaction up by a notch. Several notches, actually. Keep your stories raw and real, people dig that kind of stuff. And most importantly, be consistent.

Instagram Stories raise the bar for brands to be more proactive in creating content that speaks to their target audience.

They’re ridiculously fun to watch, super simple to make, a great way to interact with the audience and the easiest way to lose track of time (yikes!).

Unlike Instagram posts, there is no Best Time to post on Stories. They’re live for 24 hours and if you post often Instagram will eventually get more accounts to view it.

Stories give brands a chance to talk directly to their followers, customers and potential customers. Seeing a live person talking about something in video format generates a lot more excitement and buzz than a picture on a feed. You can leverage this to talk to people, interact with them, answer their questions through DMs and lend a human touch to what you/your brand does.

3. Reel it feel it

While most of us blindly say or feel it is the new TikTok, there are still more features for it to be worthy of a full-fledged comparison. We’ll only be able to get to this when Instagram works on improvisation and feature addition within Reels. However, we need to understand that Instagram is pushing reels and they are going to continue doing that. 

  • Reels will give you higher reach.
  • Reels will allow you to be more creative.

Here are some reel ideas for you.

4. Be the Guide

Have something to offer to your audience? Create a Guide for it. You don’t need to create a lot of guides. Just a few and you’re good to go. Just like reels, Guides was also launched recently and hence it is getting more exposure and that means higher reach and that means more potential followers and leads…phew…. so you see why.

10 ways to use Instagram Guide.

5. Batch schedule your grid posts

When creativity strikes go ahead and work on your grid posts. Write your captions and get the hashtags in place. And then schedule them. This is a huge time-saver and it also frees up a lot of space in your head. A simple way to make sure you can focus on your moment content. 

Try Crowdfire Instagram direct scheduling.

Lastly, decide what kind of content can you create consistently.

Your options

  1. Feed posts
  2. Stories
  3. Reels
  4. IGTV

> If you choose feed posts – then check point no. 5 above.

> If you choose Stories – plan those as well and set your alarm for two times a day (morning and evening) to post your Stories regularly.

> If you choose Reels – come up with 7-8 ideas. Create all these reels in a batch and save them in drafts. Post one by one.

> If you choose IGTV – Create an 8-10 minutes video. Structure it well so that you can use the clips for reels or repurpose them in other ways. 

Along with this, remember

  1. Leverage the power of hashtags.
  2. Be authentic.
  3. Be consistent and deliver quality content.
  4. Engage with your community.

Also, check our 16 Instagram features and hacks small businesses should know of.

If you liked this post, please share it, send us a hello on Instagram or just smile 🙂

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