Social Media Updates this week [Apr 17 — Apr 23, 2021]

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What happened on Social Media this week 👇

Instagram

  • New tools to protect users from abusive DMs and repeated unwanted contact.

When turned on, it will automatically block DMs containing offensive terms.

Read more.

Twitter

  • Added a new option to add background video and images in fleets.
  • Launched initial test of ‘professional profiles’ for brands and creators.
  • Launched full support for 4k images in tweets.

Facebook

  • Announced a range of new audio tools, including audio rooms, new sound clip creation tools.

This will include:
1. Soundbites: A New Social Audio Format.

2. Podcasts

3. Live Audio Rooms in Facebook and Messenger.

Read more.

  • Will now let users transfer posts and notes to google docs, blogger and wordpress.

Read more.

  • Shared new insights into its evolving data privacy and protection efforts.

Read more.

  • Added suggested topics for users to follow in feeds.
  • Is providing advice to help advertisers prepare for apple’s ios 14.5 update.

Read more.

  • Increased support for businesses from underserved communities via new initiative.

Read more.

  • Tested new video ad options, including updated targeting categories and Instagram reels ads.

Read more.

TikTok

  • Launched vaccine awareness push as part of world immunization week.

Read more.

Snapchat

  • Rose to 280 million users, reported strong take-up of TikTok-like ‘spotlight’ option.

Read more.

Pinterest

  • Launched new ‘content claiming portal’ to better protect IP. Read more.
  • Expanded Shopify integration, adds new promotion options for Shopify merchants.

“Discoverability is top of mind for Shopify merchants — and social commerce has been a driving factor in helping independent businesses build meaningful audiences, particularly throughout this last year when we saw installs of our social commerce channels grow 76%,” said Lola Oyelayo-Pearson, Director of UX, Channels and Financial Services at Shopify.

Read more.

Reddit

  • Officially announced ‘Reddit talk’ audio meeting rooms feature.

Read more.

Clubhouse

  • Secured new funding round at $4 billion valuation.

Read more.

That’s all folks!

Please leave kind comments on anything I might have missed.

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