Pinterest is an online pinboard that allows users to pin images or photographs that they take themselves or find elsewhere on the Internet. Users can also share images that have been pinned by others, write descriptions, create categorized pinboards, and get social with other pinners.
Pinterest for business allows business owners to create their own themed boards, based on the products and services that they offer. Photographs can be taken of these, and other visual items like marketing posters or logos can be also added.
So how can Pinterest help you to grow your traffic? Here are some tips that are highly effective and help you to get some awesome website traffic.
Create Simple Content
Pinterest is great because of its incredibly easy interface that pretty much anyone can use. The aesthetics of the website are clean and simple, with pictures that are all mostly the same size.
Make sure you are creating content that is unique to Pinterest, so customers can’t find the same exact thing on Twitter or Facebook, and be sure to use interesting, recognizable, and clear images with a simple description, and link back to your website.
Eye-popping photos and dynamic shapes will spark interest in Pinterest users and potential customers.
Know What Your Customers Want
If you have done the research and have assessed the type of customers you want to attract with your Pinterest account, you must then create pins and boards that will appeal to them.
A lot of Pinterest users go on the site to either find ways to spend less money on certain products or find interesting things that appeal to them. Create content and re-pin other content that will appeal to the lifestyle and general needs of your customers.
Tell a story on each board, and promote your product subtly through your content. Rather than just promoting your brand by pinning your own products, show your customers that you understand them and can reach them by categorizing certain pins and boards into categories that they would like and can use.
Be a Social Member of the Pinterest Community
Avoid posting pins that only have to with your own product or brand. Don’t come off as a self-serving Pinterest user, but rather re-pin other pins, comment and like other pins, track re-pins from your site, say thank-you for re-pins of your own items, follow other users and continue to engage in the social media community you build.
You can also take a look at the most re-pinned and visited Pinterest members, and learn what they’re doing right. Showcase the lifestyle behind your business by pinning things that interest you, as well as pinning things from other businesses in your industry.
Aside from choosing interesting images, and writing informational and amusing content, there are plenty of ways that you can use Pinterest to be creative in promoting your business.
You can use a call to action or even promote a competition to engage users and customers. You can then encourage others on Pinterest to write back on your pins or post about your products and calls to action. Being different and unique on Pinterest will gain enthusiastic customers as well as allow you to become a well-known user.
Increase Traffic and SEO
You will want to make sure you are getting a good amount of traffic to your sites through Pinterest. Including URL links on your pins and boards, will allow interested users and potential customers to stay in contact with your business.
Make sure you set up pins so that you are using good keywords, searchable phrases, informational captions, and categories. You will want to get a good amount of traffic to your site through using Pinterest, as well as promoting a certain action once they get there.
You can use tools like Semrush and Similarweb to get an analysis of traffic. Here is an in-depth comparison of both the tools – Semrush vs Similarweb
Use Tools and Measure Activity
There are so many ways that you can promote your business in a variety of ways, including smartphone apps, content manager sites, and design templates. Research these resources that can generate added customers and content.
Utilize everything at your disposal, so that you can conduct business and supervise your Pinterest site in a variety of different ways. You will certainly want to keep track of what your effort on Pinterest is doing for your business so you can make changes, or keep doing the things you are doing right.
To do this, track recent activity, check your website Google Analytics and research the different accounts, boards, and pins that do well on the site.
Pinterest is an amazing way to increase awareness for your website or blog. However, your ability to be influential is limited if you don’t have followers. Gaining new followers for your Pinterest account may, at times, seem to be a daunting task. In order to help you gain followers, we have compiled a list of tips for gaining real Pinterest followers.
The name of each of your Pinterest boards is a key part of attracting new followers. Create a unique and exciting board name that is logical for the niche or industry you are recommending to others.
The name of your board is the first impression of the content that appears on it. Viewers must be able to immediately recognize the relevance of your content based upon the name or title of your board.
You can use tools like Semrush to grow your audience and have a deep look into your competitor’s strategy. Here is how you can activate the Semrush free trial.
Connect With Your Customers
Pinterest is a great way to engage with your customers online. When people like interacting with your website, they’ll come back more frequently. This builds your relationship with your website visitors and gives you far greater opportunities to show off your products and services
Use Keywords in Your Board Titles
Pinterest users can use the search feature to find pins in certain categories or of specific items. When you create your pinboards, make sure you are using your keywords in the title and the description of each board. Choose keywords that are searched for often.
After you have put together your own visually stunning and keyword-rich pinboards for your products, spend time creating pin boards of other users’ pins as well. The Pinterest social network is based on the idea of sharing, so it’s important that you are not only doing self-serving activities. Pin items from some of your favourite blogs and online stores. The more pins and re-repins you add, the farther your reach will extend.
Reach More Customers
Whenever you post an image onto Pinterest include keywords in the description as this is how people will find your content. Have fun with your descriptions. When you have a great image with a great description people will want to share it.
Pinterest for business
People are flocking to Pinterest and this platform is growing fast for one reason, humans are highly visual creatures. We are inspired by the things that we see.
Just like our dreams, Pinterest allows us to visualize the things that are important to us, are cherished in our lives, and brighten our hearts
Pinterest will inspire your target market
Shopping and purchasing is a highly emotive experience and when people make a purchase they want to feel good about it. They want to feel like they are doing something positive for their life or the world that they live in and that they have made the right choice because of what they are buying.
In recent years, businesses have realized that the concepts of ethics and environmental awareness are at the core of consumer’s hearts. Yes, shoppers still want to buy to make their own lifestyle’s easier and better, but they have other concerns too.
Through their purchases, they want to make the world a better place, and when they feel they are doing this, they are more likely to make a purchase.
So how does all of this relate to Pinterest? They do want to browse products and ideas. They want to shop for clothes, household furniture and beauty products. They want to do all of this with genuine enthusiasm and are begging for items to be brought to them, however, they want to be inspired by it when it comes.
If your business caters to the target market that likes to make ethical decisions and appreciate the quality and detail of design, culture, and the world we live in, then Pinterest is the right platform for your next social media campaign.
You will be getting involved in a community of people who appreciate the things that you stand for, and they will help you spread the word about your product and services online.
Lead Generation With Pinterest
Lead generation with Pinterest works when a pinner adds an image that relates to your business and then it goes viral. The photograph might be as simple as one of your latest products, but if it is beautiful and inspiring then the viewers will love it instantly and want to share it with other pinners.
Pinterest works on the emotions of customers. When they see an image they want to feel warm inside, excited, and spirited. If your products and services can do this through the use of emotive images, then this is the time to get involved on the social media platform Pinterest.
Lead generation with Pinterest will start with this emotion, and spread it like a happy virus across the pinboards on the Pinterest site. This process is how you spread the message of your business, and the great thing is, if you have an inspirational image, the other pinners will distribute this for you, without any extra effort on your behalf.
The more prospective customers who see your images on Pinterest, the more potential traffic you will receive to your website and therefore the potential to capture leads and make sales.
Pinterest has grown a lot in recent months, turning into one of the fastest-growing and most popular social networks online today. If your company is not already using this platform, you could be missing out on thousands of new customers.
It is no longer a site that is only for swapping favourite recipes, craft ideas, and funny e-cards. It is a unique way for businesses to interact online and spread awareness of the brand.
Have you started using Pinterest in your social marketing strategy? What results have you seen since you started using Pinterest for business? Share with us!