A quick guide to optimizing SEO for alternative search engines

A quick guide to optimizing SEO for alternative search engines

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Not so long ago, Google was by far the only search engine. Shortly after its creation in 1998, it became “the Internet’s most used search engine” (Wikipedia). With time, however, the number of major search engines started to grow. Today many alternative search engines are equally popular: other than Google and Bing, there is Yahoo, Yandex, Baidu, and many more.

Organic search results are not the only ticket to show for your business. The reality of today’s competition is that companies need to diversify to reach a wider audience and raise their visibility.

If you are at this point, all you need is a slight shift – from thinking of SEO services as merely optimizing for Google/Bing and including other leading search engines like Yahoo. Who knows, maybe your next customer will come from there?

Guide to SEO optimization for alternative search engines

Search engines are like boulders that you have to roll down a hill, so they crush your competitor’s business. When launching a website, it should be optimized for the search engine giants like Google and Yahoo.

Yet if you want to run over all the competition on the web, you should consider Bing and many other niche search engines. You may not be aware, but some search engines are much easier to rank than Google.

Know the market share of the Alternative Search Engines

Alternative search engines represent a whole new sphere for Internet marketing and optimization. However, most of the time, when people start doing SEO for any website, they think about Google. Not because it’s an error to think about Google first and foremost, but because Google is by far the largest search engine on the marketplace.

Source: Stats Counter

· Bing holds only 5.43% of the global search market.

· Yahoo has seen an apparent decline over the years with only 2.9% of the market.

· DuckDuckGo holds 2.3% of the market.

The good news is that it’s possible to spot some market share from other search engines in your industry.

What are other search engines?

There are many reasons to use another search engine besides Google. Although Google remains the king of the hill, some alternatives can provide a better user experience. Some people feel that Google is too slow in handing out PageRank, while others think Bing is more reliable and user-friendly. It comes down to your focus.

Source: Sem Rush

If you want more visibility in the eyes of search engines, go with a search engine that gives you results faster. It is essential to pay attention to how the search engines rank pages. In addition to the Google algorithm, other factors can impact a page’s ranking, such as the domain registrar, Facebook liking, or Twitter following.

How do they work?

Alternative search engines (ANS) are search engines that attempt to emulate the functionality of major US search engines, including Google. However, they try to do so in a decentralized layout. Whereas significant search engines such as Google utilize centralized hosting facilities, ANS servers are hosted through various online service providers.

This decentralization allows for faster, more efficient querying and caching of answers and increased scalability through the hosting ability to handle more powerful queries simultaneously.

Organic search results are determined by a combination of how highly relevant the content is to the search query and the overall quality and popularity of that website. To attain the top level in organic search results, an alternative search engine must provide tailored content that better answers questions and provides additional information, allowing potential customers to reach their goals while accessing the main website of an online business from multiple search engines.

How do you optimize for other search engines?

You can’t rely on one source of traffic. Optimize for more! There are three primary ways you can optimize for other search engines:

1. Hire a professional SEO.

2. Use a script to crawl the web and collect site data.

3. Archive sites no longer serve a purpose.

Learn about search engine optimization (SEO) from experienced professionals and site owners. The key is to have a plan and know that each step is essential to your overall goal.

There are two ways to optimize for search engine visibility: manual effort and machine learning. For example, you can create a list of keywords related to what you want to rank for (this is like a manual process but will produce better results) and optimize each piece of content separately, applying the suitable keyword wordings and amounts of SEO on each piece of content as appropriate. Or you can use a combination of both strategies, adjusting the relative weights of each piece of content as needed.

Why you shouldn’t ignore other alternatives

You don’t have to depend on only Google, and you can try other search engines to list or generate leads. The alternative search engine is a special kind of link building. You’ll promote a website whose audience you’re trying to reach but who wouldn’t normally be found by regular search engines through this process.

You do that by providing them with links pointing to your target website and directing them from there. It can earn you some extra exposure for your website, which could ultimately lead to more traffic and more sales.

Alternative search engines reach a completely different audience from Google, and there are many niches where they are prevalent. Even though they are different from Google, they can still drive high-quality traffic to your website. Having an effective SEO strategy for alternative search engines is essential in today’s competitive landscape.

No matter what type of SEO software you use or what niche you specialize in, having access to a high-quality alternative search engine is a must-have.

Tips for SEO Optimization

Optimizing your website for SEO or search engine optimization is a great way to get the pages of your site to rank better in the search engines. While many factors determine if your page will rank high, it’s pretty simple, you get relevant content with words and phrases that people are likely to use when searching for something related to what you are writing.

These include finding out what keywords people would use to search and using commonly used words throughout your text. Use the following tips to get higher search rankings and web traffic. A variety of operations help – from basic text comparison to image optimization-to improve your site’s visibility in organic searches.

Write descriptive paragraphs that provide good content for readers. Include important keywords in the HTML headings. Alt tags should include relevant keywords where appropriate. SEO is about more than just fluff. You have to keep your content focused and the reader in mind.

To summarize, please note the following pointers:

· Maintain appropriate indexing on other search engines.

· Do not forget the alt text.

· Add a site map.

· Usability is essential.

· Image Compression is vital.

Wrapping Up

Though we live in a world dominated by Google, not everyone is blind to other search engines. Not yet. And if you want your SEO strategy to be a success, you should not ignore alternative search engines.

They are lower profile, generally less competitive, and can present some great opportunities for established websites. This is especially relevant for international SEO and local SEO attempts. However, alternative search engines can also highly complement your Google SEO campaigns and boost link acquisition.

So, you can undoubtedly think over your strategy and choose alternative search engines in your attempt to enhance SEO.


About the author:

Sheryl is the Sr. Marketing Specialist at Uplers who has great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.
 
 

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