Posted by Growing a brand without a powerful social media strategy is virtually impossible. Consumers turn to social media for everything from learning about a new business to getting discount codes and signing up for loyalty cards.
If you’re not using social media to its full potential, you’re missing out on all this consumer activity that generates revenue and boosts your brand awareness.
However, it’s one thing boosting brand awareness and generating leads and quite another converting those leads into loyal, buying customers. For that, you’ll need an impeccable strategy that drives results.
Take a look at a few customer conversion tips that’ll add to your social media strategy and enable you to reap all the benefits of some of the most popular platforms.
1. Start Using Videos
Video is quickly becoming one of the most widely consumed types of content. Over 86% of consumers would like to see more videos from brands, and over 64% of them would make a purchase after watching a branded video. It doesn’t get much better than this.
Videos increase engagement by getting more likes and comments. They’re shareable. They boost visibility and improve conversions, so using more of them is a must for any brand hoping to get noticed.
Some of the most popular types of video content shared by brands include:
- FAQs
- Behind the scenes
- Sneak peeks and previews
- Guides
- Tutorials
- Product announcements
Just like any other type of content on social media, you should keep your videos concise and to the point.
You’re free to go into more detail in FAQs, guides, and tutorials, but as a general rule of thumb, keep your social media videos up to a minute long.
2. Put Your Quiz Maker to Use
Social media quizzes are some of the simplest, most effective tools for attracting audiences and boosting conversion rates. Who doesn’t enjoy figuring out their Hogwarts house or learning which pizza topping they are?
Interactive content like quizzes gets twice the engagement of static content, allowing you to reach wider audiences with ease.
With a reliable quiz creator, you can create a quiz of any type within minutes.
Develop engaging personality quizzes and incorporate a few well-placed ads. Use a knowledge quiz to test your audience’s understanding of your business and brand. Launch a fun trivia quiz that recommends your products/services based on the respondent’s answers.
Like any other type of social media content, remember to create a quiz that’s short and sweet and doesn’t take more than a couple of minutes to complete.
3. Tweak your CTAs
All your social media posts should have clear CTAs. Otherwise, your audiences might misunderstand what you want them to do.
If you want to maximize your post’s visibility, encourage your followers to leave a comment or share your post. If your goal is to sell your new product, include a CTA that tells people where they can buy it.
However, you’ll need to do so clearly yet gently. You won’t increase engagement and boost conversions by shouting at your followers to BUY THIS NOW. It’s too salesy, pushy, and downright aggressive.
Nudge your followers in the right direction instead of yelling at them to do something.
4. Stay Active and Consistent
None of the best social media conversion strategies will work if you’re not actually active and consistent on your accounts.
Inactive accounts that post only once every few months seem unprofessional, disinterested in their audiences, and impersonal. If you want a continual stream of leads and buying customers from social media, you need to work on it continually.
You don’t need to bombard your followers with new posts every few minutes, but create a regular posting schedule that will allow you to keep your audiences interested. A few posts a week should do the trick.
If you can’t keep up with all your social media accounts, deactivate the ones that perform the poorest and stick to a number of accounts you can handle.
5. Take Advantage of User-Generated Content
User-generated content such as comments, pictures with your products, or videos of them using your services is one of the most effective ways to attract new audiences.
This type of content serves as social proof, building your brand’s authenticity and allowing your leads to see how others feel about your products/services and how they interact with them.
It gives them the confidence to do business with your brand and encourages them to convert into buying customers.
User-generated content often has higher engagement levels and better conversion rates. Just make sure that you check with the original poster and ask for their permission to share their content. Of course, don’t forget to tag them in the post.
6. Tweak Your Landing Pages to Suit Different Visitors
You could create a quiz that has engagement levels through the roof. Share user-generated content that’s out of this world. Come up with the best CTA there ever was – your conversion rates will still be low if you don’t tweak your social media landing pages.
Different posts typically have different purposes – some aim to sell, others to inform, others still to boost lead generation.
Depending on the purpose of your post and the type of visitors it attracts, you should create a customized landing page that will drive results.
Always make sure your landing pages are mobile-optimized to minimize visitor frustration and lower your bounce rates.
7. Improve Your Lead Capture Forms
One of the essential parts of your social media landing pages is your lead capture form. You’ll need to make it perfect if you want to generate leads and build your email list.
If the form is too long, cluttered, and complex, none of your visitors would be willing to give you their personal information.
So, make sure that you keep these forms clear and concise. Don’t ask for information you don’t need, as it will only discourage your visitors from completing the form.
To take your lead capture forms a step further, offer your leads something valuable in return (such as an e-book or a discount code) and include a visible CTA.
Final Thoughts
Every business has a goal of boosting its conversion rates and attracting more loyal customers. At first glance, it often seems easier said than done. However, with these conversion tips, you should notice the results in record time.
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